Futurist, Keynote Speaker, Author, Consultant

The Future Of Business – We Only Care About Today

Long standing traditions is what gets us into trouble, we default to our comfort zone’s, because it feels good I guess, or we’ve always been told that’s the way it’s always been. I always get in trouble when I say these kinds of things, I personally don’t care for traditions or anything traditional, especially when it comes to life and business, which pretty much covers everything. But some things just wouldn’t work if we didn’t keep some traditions from our past, although I’m not sure what those should be : )

I’ve spoken many times to business owners about the future of business, what they should consider, what they should prepare for, but the truth is, we only care about today. No matter how proactive one might be, we can’t seem to look ahead, we are bad at planning for the future.

We are a funny lot, people I mean. If our business was a family member, and they suddenly died of cancer, we then stop and contemplate our own lives, it’s a nature human behavior. Suddenly, looking ahead, starring in the distance, peering down the road becomes important, we start to think, we should prepare for, or be ready for, what would happen if, and yet, our actions show that we only care about today.

The Future of Business is more than just caring for today, if you only look at your to do list, or a week in front of you, you are missing the bigger picture. Bigger things are coming, bigger things will happen, if you look ahead 3 – 5 years, you’ll see patterns you can’t see worrying about today, or the next week in front of you.

Most business owners are putting out fires everyday, preventing them from doing what’s really important, doing work that matters. The fires, the urgent, distract you from what’s truly important, it takes you away from working in the important quadrant. If you were to put a value, or prioritize those fires you feel you must put out, there’s probably a good chance you can delegate them to someone else, so you can work on what’s important. But you probably feel those fires are too important to hand off to some else, so you continue spinning your wheels, I get it, the business just can’t run unless you handle everything.

The problem with looking ahead 3 – 5 years, we might miss something happening sooner. So the battle is between two heads, the desire for gain & the fear of loss. So it’s easier if we only care about today. Today fools you into believing there’s a tomorrow, it fools into hoping there’s a future. Only caring about today is the same as instant gratification, you’re not willing to wait, and you’re not willing delay that gratification.

The downward spiral starts when we only care about today. The future of your business is not in what fire you put out today, it’s preventing the fires from happening in the first place, by looking ahead, putting preventative measures in place to ensure there is indeed a future for your business. Proactive over reactive, which camp are you in?

 

 

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