Archive for June 2011
Do You Use The Open & Free Business Model?
I ask this question because I want to know, for two reasons:
1. How are you using it?
2. I want to share your story at the World Futurist Society Conference on July 9th.
I am looking for a success story using this model, I have given many examples for you to research and follow here on this blog, but I want your story. Send me an email that describes what you think is working and what is not, I also want to understand your view on the model.
I won’t be able to share all submissions, but I will pick one, it could be yours. Have your submission into me no later than July 3rd, and I will work your story into my presentation which will be unveiled July 9th at 8:30AM. I triple dog dare you to let me share what you are doing with The Open & Free Business Model. I look forward to hearing from you, send me your story here: owen@owengreaves.com
Remember, do not take the model literally, it’s not a skill set or a list of executables, it’s a new way of thinking, do you get it?
Build The Next Kaiser Chiefs Album
The future of business is in such a state, the music industry is loosing money at a clip never seen before, will the record labels finally see the light, probably not. The labels are fighting tooth and nail to control what you and I can do when it comes to acquiring music, and producing it. For whatever reason the industry shrunk by 71% in 1 year, they are trying to be so protected, to the point nobody is paying attention. You to will be ignored if you continue down the path of control, forcing people to pay.
Nine Inch Nails found a way to survive and make money without a record label controlling them, and many others are finding creative way to get they’re music into our hands. The Kaiser Chiefs are doing something interesting, they want you to build an album, buy it, then sell it, and they will share the revenues with you.
Now it will help if you like their music, you get to select from 20 cuts, you pick 10 songs for your album, design your cover, pay for it and download the album. Once you’ve gotten that far, they will provide a site for you to sell your album and you share in the profits, sell many albums, make many bucks.
This is one of many creative ideas on getting your music in the hands of your fans and a great way to get new fans. Check out the site, make sure you read the instructions well before diving in, but have fun creating an album you like.
Another example of how the future of business and the music industry is adopting a more open & free business model, one that you the consumer has a little more say, one where you are being trusted just a little bit more.
22 Days and Counting
In just 22 days the World Futurist Society Conference begins, approximately 1000 futurists from around the world will converge at
WorldFuture 2011; Moving from Vision to Action.
The Conference is being held at the Sheraton Wall Centre downtown Vancouver, British Columbia. If you haven’t registered to attend this forward thinking conference, get on it, you will learn much from many no matter what your curious about.
If you are fast enough you see my picture in this promo, yep, I’m speaking on Saturday July 9th at 8:30AM on The Future Of Business, see you there:
My Interview on CIVL Radio With Justin P. Goodrich
I was interviewed recently by Justin P. Goodrich on his Radio Program “The Way I See It” and I always touch a few nerve endings when I talk about the Future Of Business in public.
For those who didn’t catch the interview, I have it for you below, please give me your thoughts / comments, good or bad. Thanks for all who visit owengreaves.com, without you, there is no success.
Many Blessings, Owen
Just click on the link and become edumacated : )
The Future Of Business – Nine Inch Nails Business Model
The Nine Inch Nails Open Core Business Model is not new, in fact it’s been well documented. So why is it that few are using the model? As I have stated here over and over again, the future of business is not a bunch of steps, a list to execute, or a set of action items, it’s how you and I think about business, how we provide what customers and follower’s want. Our view of business in the world must change, we can’t keep applying old rules to a new model. Here is a short snippet of Trent Reznor’s Open Core Business Model.
The band (NIN) merely saw something better than the record labels channels of distribution, and more importantly, it’s control over the bands music. So here’s Trent Reznor’s Business Model:
CwF + RtB = $$$$
Do you get it? Probably not, unless you have already read the case study.
This is the Open & Free Business Model working, this is really a precursor to the future of music, so what does the equation stand for or mean.
CwF is Connect With Fans, simple enough right? RtB stands for Reason To Buy. So how did they do it?
After NIN left their record label, released 36 tracks on the Internet, they were put under the Creative Commons License, and then made the first 9 tracks of those 36 available to fans, FREE! How did that help them make money, stay with me.
Nine Inch Nails – Trent Reznor, packaged their music along with other great things you couldn’t get anywhere else, that couldn’t be copied. They made two packages giving you the fans an experience to be relived over and over again, one a deluxe package at $75 and another Ultra Deluxe Package at $300, the difference between the two, the $75 package was made unlimited, the $300 package was a limited set of only 2,500. Oh, these larger packages were personally signed by Trent Reznor as well.
So what happened, well, the $300 package sold out in 30 hours, so…2,500 packages x $300 = $750,000!!!
All without the controlling record label, they did it by giving the fans something they really wanted…hot tip there. Is this starting to take shape in your mind, are starting see your business doing something your customers truly want?
Now, not all of us has the following or resources of an already successful band. That’s not what I’m try to show you. The way they looked at the record business, how they were willing to risk everything but trusting the fans, are you willing to do business by trusting the people formerly known as consumers?
This business model, the future of business has many shapes and sizes, the hard part is stepping away far enough from your own business to see how to leverage this Open & Free Business Model.
Mike Masnick shares the entire story of this business model and some of the other great things Trent Reznor and Nine Inch Nails did:
SHAMELESS PLUG:
I will be speaking at The World Futurist Society Conference July 8th – 10th in Vancouver, British Columbia on The Future Of Business – Open & Free Business Model. Specifically I am schedule Saturday July 9th at 8:30AM to share, it would great to meet you there.
Change the way you think about the future of business and explore what could be, I would be honored to help you.