owen at owengreaves dot com

Abbotsford

A Great Loss

I have a heavy heart this day, the founding Pastor of Cedar Brook Church, Les Goertz passed away Feb 2nd, he fought long and hard with Cancer – now he is healed. Please pray for the Goertz Family as they walk through their loss. Les was our Pastor for almost 20 years, he will be missed by so so many.

Les Goertz

TweetUp In Abbotsford – Bring A Non-Perishable Food Item

The story of a 9 year old boy collecting food for the Kamloops Food Bank because someone burned the storage facility to the ground, is a Noble work, admirable even, but why hasn’t the city and or the community stepped up? Why should a 9 year old have to show the rest of the town what should be done by us grown ups?

If we all believe we are supposed help your neighbor, feed & clothe the poor, what are we waiting for, a 9 year old to step up? As you can sense by my language I’m a little annoyed that no one else has come forward to help the Kamloops Food Bank.

So with that in mind, I’m going to invite you to support your local food bank. On August 31st, I am holding a TweetUp at the Roasted Grape in Abbotsford from 4PM – 7PM. This will be a fund raiser in the form of food, so bring a non-perishable food item to donate to the Abbotsford Food Bank. So if you’re local to Abbotsford (less than 2 hours away) stop in and meet great people, and help those in need.

I hope you will step up and support those in need by supporting your local food bank, next time you are shopping for food, buy something extra and take it to your local food bank. It’s, a small thing, but you will make the world a better place for someone struggling to find a meal.

MARK IT IN YOUR CALENDAR:!

On August 31st, the TweetUp is at the Roasted Grape in Abbotsford from 4PM – 7PM. The Roasted Grape is located on the corner of Montrose & Fraser Way in the OLD Bank Of Montreal building in Abbotsford.

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The Future Of Business – What Could The Hardcore Hockey Fan Tell You?

Abbotsford Heat

I know the question is odd when talking about the future of business, but I ask you to play along. Let’s see where I take you : )

If you were hired by your local hockey team (In my case, the Abbotsford Heat) to market the club in the digital realm, what might be there first question out of your mouth? No it’s not how much do I make. If the resources were in place, funding and say personnel, what would you ask?

Lets consider that all the questions are not dumb questions, no matter how obvious they might be, what would you ask?

I would most likely ask what the current cost is for customer acquisition, there is a cost with online marketing, so what is it?

Knowing that number would tell you at least two things, what they have been doing and, what they aren’t doing, that is provided you understand some simple marketing metrics and the overall understanding of what the strategy be.

You might even ask where the marketing dollars have been spent, like Google Ad Words and so on. Make a list. But there are two more important issues or questions I would be asking. Because frankly, I don’t care where the money is spent unless I know the answer to one primary question, and if I don’t get that answer, we are going to get it through some due diligence.

My first question is more about what the hardcore hockey fan wants, do the fans want free tickets to games, food or beer, or would they want dedicated, intimate free time with their favorite Player / Coach/ or even Executive?

It’s an Access over Ownership question, if we don’t know the answer, we better find out, and fast, because everything else that follows will be based on that data. I’m certain the average fan will pay the ticket price, but how much would they pay to have one-on-one time with their favorite hockey player? Maybe over a nice meal, I mean dedicated time, an intimate time to just be. What would you pay for that? A better question to ask yourself would be, would we be willing to give that access away for FREE?

You see, it’s easy to sell tickets, it’s even easier to sell club merchandise, but give the hardcore hockey fan access, and you have something really exciting.

The digital strategy will be built around what the hardcore fan really wants, and I’m willing to bet access is the secret sauce to your marketing efforts. The future of business as I have researched it, over the next 3 – 5 years will be Access over Ownership. Fill that need, and your hockey club will have a whole new set of marketing tactics to play with, a new view of the community, and a great way to Connect With Fans. Add that with a Reason To Buy, and you have a thing called revenue. (CWF + RTB = $$$$)

There are many, many more questions to ask, and this is a very low level, very loose post, but I’m flying at 50,000 feet and blue skying it.

If you knew access was the key, what other great ideas come to mind? Share them here in the comments, it would be great fun.

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The Future Of Business – Do You Build Community Or Tear It Down?

I have been struggling with this question mostly because of what I have been witnessing in my area where I live. I know a great many people who love building community, they like to build things that make the world a better place. I also see and know those who do the opposite.

I think we should all ask ourselves this question, maybe everyday. When I get up in the morning, the first thing I do is say, Thank You Jesus. Why, I woke up, I got another day, I get to be useful to those around me. I love helping people, which why I do what I do, workshops, public speaking, think-tank sessions, I love asking questions, I love the creative process. Helping others is a cornerstone to building community, building others up, speaking positively about people, helping solve problems, it’s a fun way to live don’t you think? Even helping your competitors, yep, there I said it. Helping those who are in competition with you or your business is a great way to add more value to not only what you do, but to who you are.

Recently, I have noticed a few so called businesses bashing and calling people down in public, is that really what’s in their hearts? There is a person, with a website called The Valley Voice located in Chilliwack, BC, they fancy themselves kind of a news source or a Newspaper. I have yet to see them say anything positive about anyone, in fact, all they do is speak poorly of others in their community, and in other communities close by. It doesn’t matter who they are, yes even I have been attacked by them, and they have no idea who I am! So they would fall under the category of Tearing Down A Community. If you don’t provide them with the answer they like, with the information they want, they immediately start bashing you in public, and here online. Tell this wasn’t in the business plan from the get go, because I can’t imagine anyone wanting to talk to them or work with them if this is the model they have chosen. It would appear that they are about drawing attention to themselves by being extreme in controversy. I get the feeling they wake up every day wondering what dirt they can dig up for the purposes of drawing attention to themselves. It disappointing, it’s rude, and its extremely unprofessional in my humble opinion.

Then I see others in the community’s around me doing awesome things, helping people, raising funds for charities, actually doing something that makes living worthwhile. Imagine that?

So I’m curious, do you build community, or do you tear it apart? Are you a builder or a destroyer?

I know I sound naive but, I would rather be on the builder side, I would rather The Valley Voice just kept their mouth shut. But I can’t control that, they would scream the freedom of speech defense, so my world has an Asshole to deal with. At some point this person and his team will be avoided by it’s community for fear of being aligned with a person or organization that tears down it’s community, and the people in it. The Internet has made it possible for us to say what we want and not have to pay a price, we can hide, but that’s changing, we are going back to small town rules, where word of mouth is gold. Your legacy will be determined by others, what you do and what you say will create that legacy, and those around you will determine your worth in light of it.

The Future Of Business will be built by those who value people, who want a better world to live in, want better ways to accomplish this thing called life. My hat is off to you, especially if that’s you.

So I beg you, be a builder, lift those up around you even if you disagree with them, maybe you don’t even like them, speak in positive terms anyway.You will be happier for it. If you are going to criticize, at the very least offer a solution or another option.

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My Interview on CIVL Radio With Justin P. Goodrich

I was interviewed recently by Justin P. Goodrich on his Radio Program “The Way I See It” and I always touch a few nerve endings when I talk about the Future Of Business in public.

For those who didn’t catch the interview, I have it for you below, please give me your thoughts / comments, good or bad. Thanks for all who visit owengreaves.com, without you, there is no success.

Many Blessings, Owen

Just click on the link and become edumacated : )

CIVL Radio Interview with Justin P. Goodrich