Have you noticed traffic to your Blog has dropped off a little, maybe alot. Have you noticed that comments don’t come as frequently as they used to. You may be wondering what’s wrong, is it you, is it your content, or is it….(insert what you think it is here). Are you feeling like you are being left behind, maybe not even noticed.
It may not be any of the above, it may be, that you are being left behind for reasons out of your control. If it is something you can control, then get on it, fix it as quickly as possible, but what if it isn’t. What if it’s sheer numbers. What if you can’t be found or heard because of one thing.
There is a saying out here on the Internet, one that matters today and in the future, if you want to generate revenue or be top of mind. You have to “Create More Content Than You Consume”. There is much to unpack in that statement, way too long for a Blog post, you may find it in an ebook soon.
But being left behind is something much simpler than what to do or how to do it. The truth is, you can’t control what’s happening, because it’s like a tidal wave, you can’t stop it. Here is the problem. There are 2.1 Billion (rounded up) people on the NET as of March 31st, 2011:
As you can see, Asia & Europe lead the way. The problem doesn’t reveal itself in this graphic, it’s the other 3 Billion coming, over 5 billion people will be online. They will be coming via the O3BNetworks project. And you can’t figure out why it’s getting harder to be found, harder to be heard, and maybe, harder to keep sales up.
Is it possible, that creating more content than you consume will be enough, probably not. You will need a great many things going on to be where you want to be when it comes to business online. You will want a large following, a community that cares about your product and or service, and a thing called Klout will become a factor once that mature’s. This combination will go a long way in making sure you are not left behind.
Today is the day, don’t wait, don’t sit and have meeting after meeting to discuss what went wrong, and worse yet, do nothing! Understanding the Future Of Business takes hard work, and figuring out how to adopt all that is changing requires you and your business to make a paradigm shift.
If you want some insight on what to do, and you live in my area, attend my Future Of Business Workshop, a great place to start. You will be glad you did, you’ll learn how to prevent being left behind. In the end, you will learn that Mindset Trumps Skillset Evertime. Come learn about the Future Of Business and Don’t Get Left Behind!
Imagine you’ve been blogging for the last 3 years, maybe longer, it seems like no one wants to know what you happen to be sharing, maybe 35 people a day stop by and take a quick glance, and then POOF! they’re gone. Your bounce rate is over 80% and time spent by visitors is less than 2 minutes, you’re discouraged, you think you’re waisting your time, in fact you’re thinking of quiting.
That scenario is more common than you might think, and that’s by today’s standards of blogging, it may even be a business going through the same challenges. If you are just blogging to share whatever is going on in your life or information you find interesting, don’t fret, in fact you can get excited. Businesses that try blogging, creating content, and using social media networks, tend to have very little patience for activities that don’t generate revenue quickly. Blogging, or sharing may look much different than today, it will have to be delivered to all mobile device formats.
There is much more to blogging and creating content than just throwing whatever is on your mind out there, hoping it will go viral. If you are mostly interested in making money through blogging, then you need a plan, more importantly a why, a direction, where are you going and what does it look like when it’s finished. Oh, and of course a product or service to sell, but that’s another blog post. Sorry to burst your bubble, but do the plan first, and know the why.
So many people think the Internet is “THE” success vehicle without thinking through what that means, the Internet is merely a door that leads to other doors. The Internet is the game changer for sure, but it is mostly a way to distribute products & services, your content, your voice. The future of business is still the same process of solving problems for consumers, the difference is, they no longer will tolerate being forced into buying upfront. Gerd Leonhard coined this phrase, “Proudly Found Elsewhere”. The masses will keep looking until they find it for free, so keep that cool little phrase in mind when planning.
The Blog, the website, is your doorway, is your sharing doorway blocked with a Toll Booth that may be in the wrong place? The younger generations and those yet to be birthed, want access first, they want to try it, touch it, smell it, and yes experience your product or service before making that financial commitment. Sounds backwards doesn’t it, but that’s how they think, and they will boycott faster than you can blink if you try to force them to buy.
One of the first action items before blogging or doing business online, is to know what you are about, what is the core of your business. Knowing what the core is makes it easier to understand which direction to go in, and help you seek out those who are looking for your information, product or service. You will also want to step back and look at a bigger picture, a view of what is yet to come, to get some of understanding who is coming and how they think.
Your content, your voice, does have an audience, it takes time and patience to reach them, and to find them. Depending on your brand, time will be the key commodity,time is what you will invest in the most. Everything you do, all the hours spent into developing, creating, and or building, knows why you are investing. The Future of Business – Your Content, Your Voice matters, eventually there will be an audience looking for you. I say this because the number of Internet users are still in small numbers, eventually, over the next 5 years we will see another 3 – 4 billion people become users of the Internet. Imagine a marketplace consisting of 7 Billion people someday, getting heard will be difficult, so stick with it. Because if you quit now, you will miss out on golden opportunities that have yet come, yet to be discovered, imagine what can be, plan for it, and see the future of your business in terms of, your content, and your voice.
I can remember as a young boy, sitting in front of the radio and listening to The Shadow late at night. The story being told in these who done it’s was captivating, and yet frightening at the same time. I mean come on, murder to a young boy in the 1960’s was unheard of in most small towns in Northern British Columbia. It was like pretend death, not real right? There were other programs but The Shadow always had you shivering, hiding under the covers, and making sure the light was on. Just in case you had to run, you had to see where you were going.
Radio was and is still a powerful medium, I know, I spent 15 years doing it. The problem with Radio today though, they almost never tell a story, they just sell, sell, sell. In my previous post I talk about sharing, and it proves my point, sharing the story is much more captivating than trying to sell 100% of the time. Even listening to a Hockey Game live on the radio told a story, the story of the progress each team was making, the ebb & flow, the swing in momentum, the incredible save Cheevers made but you couldn’t see, the announcers had to be masters of telling that story to keep you listening. The same is true with your presence on your Blog or website, personal or business, the story will draw people in, it’s been proven time and again for hundreds if not thousands of years.
The story is the glue, it is the very thing that can act as a magnet to your product, service or information. Find your story and share it, but remember, the story must be true and authentic, not fiction. It’s the REAL part that makes people come back. Making your story real and authentic, makes you and your Blog useful, especially if it solves a problem or informs them. People always comeback to places they find useful, it’s human nature to stick with what and who they trust. So, is your story trust worthy, is it compelling, better yet, is it interesting?
Every business has a story to tell, I would love to hear the story of your business, and does it fit the future business model, the open & free business model. The future of your business depends on your story being shared. Because, when we want innovation, we must focus on open and free thinking, and the storytelling that accompanies it.
In alittle over a week I’ll be speaking at FRESH! Fraser Valley on this very topic, but I thought I would start sharing some thoughts with you now. If you don’t have your ticket, get one, there are some very special people waiting to meet you, and to share.
Those of you who frequent this Blog know that I preach an Open & Free Business Model, and in case you didn’t know, sharing is the foundation of that model. In fact, I would venture to say that this is what business and individuals need to know to shape their futures. In my opinion, sharing is the single most important thing you can do in business, transparent sharing to be more specific. Many times I have been asked, what kind of sharing should I do? To me, the answer is brain dead simple, apparently it isn’t for most.
So, what should you be sharing? In can be as simple as telling your story, tell the story of how your business or product came to life, let people know that your business is human. Keep it simple, take your readers on a journey about your business. This story is the glue to your business and your entrepreneurial success!
Now there’s more to it than just a one time sharing of that story, continue telling the story, tell it as the story grows and changes over the coming months and even years. Don’t brag or sell, just share. It’s really that simple. Draw people in through your story, your readers or followers will know if you’re genuine or not, they’ll sniff out a sales pitch in a heart beat. But they love a good story, and are looking for someplace to hunker down feel welcomed. The story is part of an equation, it’s part of the inbound marketing equation, it’s part of how business will be done in the next 3 – 5 years, it’s also part of a paradigm shift.
Turning the future into revenue means this, pay special attention to whats happening around you and your business. I’m willing to bet that you see more and more businesses sharing as a major component to their success. These businesses are rebuilding, becoming smaller to be able to move faster and add people without adding overhead. Entrepreneurs are the new BIG business, small is big in this new world of business, and these entrepreneurs know how to make sharing a financial success.
Looking at the bigger picture helps you with what you will share, looking ahead, the future is not a one way street; you can shape it with the right strategies, the right tactics, and the right story to share. The question is never where to start, or what to share, it should be, what’s coming and what effect will it have on my business. That’s one part of the paradigm shift, moving from denial to foresight.
Sharing will attract customers, readers and better yet, friends. It can improve your bottomline, it can increase traffic to your businesses website or Blog, and it will most definitely improve your entrepreneurial success. Just tell the story and watch great things happen.
Two of the most insightful minds in our world today are caught here speaking on the topic of blogging, should you blog?
This is a must watch!