Marketing

Remember, Perception Is Everything

So here it is, its Wednesday March 12th, 2014, a beautiful sunny day here on the west coast of Canada. I fetched my snail mail this afternoon, I opened an envelope addressed to me. No, it wasn’t bills or bad news, it was…well, I wasn’t sure what to think. Most of the world knows who Mayor Rob…

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What’s Fusion Marketing?

What is fusion marketing? Fusion Marketing is simple really, you do me a favor & I’ll reciprocate – kind of like Barter Advertising – it’s a different way of using old marketing tactics. For example, you put my sign in your store, and I’ll put yours in my store front. To me it’s just a fancy…

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The Future Of Business – Is Not SEO!

There is much confusion on what SEO (Search Engine Optimization) is, and what it will do for you, in fact, there are many claiming it to be the end all to your websites problems. I’m not going to go into the details of SEO, I’m going to share an experience, what I’m often asked to…

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When The Dog Days Of Summer Hit Your Business

So summer finally arrived, now it’s the dog days of July & August, and business has dropped off right? It happens every year, but most business owners don’t plan for the drop off. So when the drop hits, you start to panic, you make offers you normally wouldn’t make, you do things you normally wouldn’t…

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The Future Of Business – When Simple & Brilliant Collide

When simple & brilliant collide. You would think this happens often, but it doesn’t. In the marketing world, this collision would be called a homerun, the grand slam, or utopia, that’s when they think they have nailed it. When you hear the words, or see the picture, you can’t help but smile. The word KitKat,…

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