We’ve All Got The Industrial Age Disease, it’s sad, but it’s true. Back when I was in high school, we were told, when you graduate, you MUST get a full time job. So we took a job at the mill, because it payed better than F. W. Woolworth. Today that’s changed, today people want full-time wages for part-time work. We were told to sit down and behave, to pay attention, and how to think… we made a mistake…we settled for something we new deep down within, wasn’t what we wanted. We did it because we were told to, we did it because we felt safe, we did it because we felt comfortable, and then it became our comfort zone, our sense of normal.
Unlike the Matrix, we believed in something that today is no longer true, we believed the Industrial Age System(s) would look after us to our last breath, just as we have in governmental systems. We justify our place in the world based on those systems, the factory model, the school system, they were designed to educate you in such a way that you would fit into that factory model. We went to school, we went to University, being taught how to fit in, not how to disrupt, not how to find a better way. But another way has been making itself known, and only time will tell if it’s a better way. This new way of business may be a replacement for the Industrial Age, it’s called the connection economy!
“I don’t care how many friends you have on FaceBook or how many followers you have on Twitter. Those are not actual friends or truly followers. I care about how much people will miss you if you’re not back here again tomorrow.
Connection involves a complex swap of information, expectation, and culture. It involves opening ourselves to others, creating vulnerable moments that frighten us. It requires humanity and generosity, not the rearranging of digital bits.
The swap means that it’s no longer completely up to us; it’s a partnership, not an announcement. When we give up control over the outcome of our interactions, we allow others to connect with us and with one another.”
The biggest difference today, over the last century, we have access to more resources and information than we have time to consume. The Industrial Age forced us to memorize, to conform, to fit in, today we merely need to know where to get the information, we don’t have to memorize it. We no longer have to conform to an old system, we now have the freedom to learn and create new ways to accomplish what the Industrial System doesn’t want changed. Hence, we don’t have to fit in, we can now choose not to comply, we can do that which we were meant to do, we can stand out. We were meant to connect, to share, to make the world a better place.
This new economy feels weird, it feels scary, it feels unnerving, it’s not for the weak of heart, it does however give us a freedom we’ve not had in the past. It’s not perfect, and that’s a good thing, we finally have a cure for The Industrial Age Disease.
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I recently heard an interview that challenged me, in fact, I would say it changed my life. It changed my attitude towards my work and how I go about doing it. What is my work you ask? I’m a Futurist, a Thought-leader, I help you understand a new business model that forces all of us to leave the Industrial Age way of doing work & business behind. I teach & preach the Open & Free Business Model, where the 90/10 rule is the new equation, you give away 90%, and charge for 10%, it in effect, turns business upside down. More importantly, my work is a freedom message, it’s a mindset, and mindset trumps skill set everytime.
It’s possible you haven’t heard about it, you probably don’t know what it means, and what it stands for, but that alone makes it interesting. How can it possibly help you, how can it generate revenues, and how do you implement the model. Each and everyone of us knows something isn’t working, we’re just to resistant to change it. We must change it, in fact we don’t have a choice anymore. The Open & Free Business Model is a new way to disrupt your industrial age thinking. What’s interesting is, the level of resistance to it, resistance to accepting the truth about business, resistance to admitting the industrial age way of organizing and delivering work is dead, it just doesn’t work anymore!
The Heart Of The Open & Free Business Model
– Do something
– Make something
– Give it away
– Do work that matters
– Connect with people
– Lead people
– Make a difference in the world
Answer the question, how many people are better off because you lived?
The list above doesn’t work by itself, you truly have to change the way you think, unlearn, and learn new ways of getting things done, to disrupt your default patterns. It takes work. The how to(s) are the easy part, changing the way you think is more difficult. The biggest hurdle, the fear of loss, this fear is at the very core of the open & free business model. It’s to become a minimalist to delivering products & services, to simply do something, and you will find your place in a community. These communities are made up of two camps, they decide whether it happens and if it’s useful.
2. Your Fans
You must learn to embrace and trust both camps.
For the first time in history, you get to decide, you get to do the work you’ve dreamed about, all we need is for you to do it, to do something. The cost of doing nothing, is far greater than the cost of failing, it’s a paradigm shift, only you can “Flick The Switch”!
Your Fans decide whether what you do is useful, whether it’s valuable, they will tell you who they are, and if they will be a true fan.
If any of this resonates with you, then you’ve been convicted, you can no longer ignore the voice inside of you, you have to do something about it. Flick The Switch!
This is the first in a series, to help you understand a new way of thinking, and the Open & Free Business Model, feel free to leave questions in the comments, and lets change the world together.