10 people who get my attention everyday. Do you know how hard it is to make a list of just 10? There are many who get my attention, but these ten can stop me in my tracks. Now I talk often about attention, it can determine your success in business, who you give your time to. But the deeper question is, why do these individuals or companies get your attention. I find, as I look down my list, it’s because they make me think…not about what they are talking about, but how the topic applies to my business, maybe even my day-to-day life. But mostly, these individuals do a number of things, they affirm me, are extremely interesting, really make me stop and go Hmmmmmm, and the bonus, they seem to be very genuine people. I’ll qualify that with, I have only met 2 from this list face-to-face, my bucket list just got longer : )
These people can disrupt my day very easily, especially when they hail me on Twitter or write a blog post. You may already know these individuals, and maybe you don’t, but I think they are worth your time. These 10 people do have one thing in common, they see the world, and want to make that world a better place, no matter how abstract and disturbing it might be. I learn much from each of them, and I know you will to if you take the time to follow their work. More importantly, they are all much smarter than I, and deserve a tip of the hat for the work they do.
Gerd Leonhard – I tell the story of how I came across Gerd and his work, I thought long and hard, wondering if I was the only one that saw the world of business the way I do, until I found Gerd. He is much smarter than I, much more connected, and he is a machine when it comes to producing content. The thing that gets me, is his desire to share what he believes, he is a like-minded friend I hope to meet one day. – http://mediafuturist.com
Chris Brogan – I have chatted, was on one of his Kitchen Table Talk Online TV Show, promoted some of his posts, and he has done so of mine, but we have never met. I don’t always agree with Chris, but most of the time I do. I’m a fan of his because he is real, he is what he preaches, a human business. – http://chrisbrogan.com
Jim Connolly – This UK marketer is not only a cool character, he is smart. I’ve know Jim for 4 years now, and he gets better each and every blog post, thought provoking, and makes you think about how you are marketing. – http://jimsmarketingblog.com
Rick Rake – Now I’m biased with this person, why? Rick is a huge promoter of my work here where I live, he was the very 1st person to attend my workshops, and he gets it. Rick & his wife Kathleen come from the older generation, but practice a lot of the new ways of doing business online. I have come to love & appreciate both of them, and can’t thank them enough for all that they do for me and the business community we live in. – http://clickmediaworks.typepad.com/click_media_works_blog/
Seth Godin – I have to admit I feel pretty stupid after listening to him, but I’ll get over that : ) Seth keeps things simple in my head, he makes me think about the world as it really is, and he teaches me far more than I can put into action at any given time. I love his keynotes, and can’t get enough of the Linchpin & Poke The Box, because those two books show you how I feel and think, without the smarts. I fly at 50,000 feet most of the time, and then Seth will bring me back down to earth for a street level view. I thank you. – http://sethgodin.typepad.com/
Brian Solis – He is much like Seth Godin to me, but different. I’m not even sure how to describe him, he just resonates with me from a business perspective. He is intelligent, and one of the best interviews I’ve ever known in this new digital world, asks some the smartest questions, and shares the answer equally as good. – http://www.briansolis.com/
Glen Hiemstra – I had the privilege of meeting Glen last year, he drove up to Vancouver for the World Futurist Society Conference I was speaking at, he attended my session. Probably wishes he could get that 90 minutes back : ) Glen does some very interesting work as a Futurist, I read his work and bookmark it regularly, he probably doesn’t know that, but he does now. Not only is he a smart man, he is so down to earth and a joy be around. I thank you Glen for being so gracious with me, and for taking the time to come my session. – http://www.futurist.com/
Olivier Blanchard – The Brand Builder – We go back a few years, but only online. Olivier has done something that no one else seems to have figured out yet, he knows how to derive an ROI out Social Media (Networks). He has gone so far as to write a book on the topic, to show you how simple and yet how hard it is to stay committed to the endeavour. Plus, he is damn funny! I cherish every opportunity to chat with Olivier, I learn so much, and I constantly challenge him on the value of a follower, a fan, and or a like. – http://thebrandbuilder.wordpress.com/
Ray Kurzweil – Probably the nuttiest person I pay attention to. I don’t mean that in a sarcastic way, or disrespectful way, he is amazing to listen to. He is very star warzy to me, and yet, scares the crap out of me at the same time. He sees technology embedded in humans, which shows him a world run by machines, but mostly to improve our ability, our way of life, and to create a healthy world. – http://www.kurzweilai.net/
Tom Peters – I have followed Tom’s work for many years, he wrote the famous book called, In Search Of Excellence, just in case you don’t know who he is. His work gets me on trouble all the time, because he talks about doing business better, shares stories and examples of businesses actually doing what he talks about. If you haven’t read any of his books, I challenge you to go out right now and do so. – http://www.tompeters.com/
An honourable mention:
John Morgan – He recently released his first book called, Brand Against The Machine, his work helps you look at how and what your up against in the marketing world. Again, keeping things simple, why? Because simple is hard enough. John has a special way of communicating his message, very direct, and very helpful. – http://johnmichaelmorgan.com/
So there’s my list, it was hard to narrow down, there are many more whom deserve to be on this list, but for the purposes of this post, I’m keeping it down to ten. Many of these people have written books, I highly recommend you read them, and better yet, follow their work here online.
I hope these individuals help you in better ways than they help me, I just wanted to share them with you, and give you some insight to who I pay attention to. After all, attention is the currency we are all trying to acquire.
Owen Greaves on Kitchen Table Talks with Chris Brogan. This was impromptu, not planned, not scripted, it was on the fly minutes before a lunch meeting, so it’s very unprepared…I like that : ) I asked Chris on Twitter who was on the show, he said YOU! Chris interviews a few people in this clip, he also chats with John Morgan right before me, he is the author of Brand Against The Machine, one of my fav books right now. If you haven’t watched or taken part in Chris Brogan’s Show, Kitchen Table Talks is a great show for business owners, entrepreneurs, plus it’s just fun to watch…be sure to check it out. You can follow the show on Twitter with the HASHTAG #ktco or visit the website on The Pulse Network. ENJOY!
I have read this book twice now, the first time was a quick once over, the second time, I grabbed a highlighter and messed this book up. I read lot, I mean read sales books, marketing books, how to books, even the bible, but this book I couldn’t put down. It grabbed me right from chapter 1, I was sitting in one of my favorite offices this morning, that being the Roasted Grape, and I punched out probably 30 nuggets (Tweets) from the 1st 5 chapters! So I guess you might say, you should go buy John Morgan’s book, infact…do it right now!
The premise of this book is right on the cover, ” How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition”. I know what you are thinking, it’s another marketing book, in some ways you might get that, but I have found it to be more than that, it’s a very direct set of principles that are actually easy to understand.
The book reads easy, it’s very straight forward, and I like the directness, John is very clear when he says it. This book is filled with more wisdom than you would expect, he clearly sees something most of us know but rarely execute. There are a great many take aways for me, but I’m not going spew them all out here, you need to find them for yourself. I will share one of my favorite chapters, it’s number 6, The Right Position, it’s a very short chapter too.
The first sentence from this chapter:
“The number one goal of your marketing should be to establish and position yourself as an authority in your industry or field. Authority leads to easier sales, and more opportunities.”
This says it all for me:
“The most important element of branding is positioning.”
That say a mouthful doesn’t it?
There is so much to share and frankly it would be a copyright infringement if I were to quote the book, I highly recommend John’s book, you won’t be disappointed. Thank you John for writing this book, I have enjoyed reading it over and over a few times.
Start your fight against the machine today, John shows you exactly how to do it. Enjoy!
- Brand Against the Machine (chrisbrogan.com)
- Brand Against The Machine – John Morgan’s New Book Redefines Branding (rizzotees.com)