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Posts Tagged ‘Purpose’

Searching, Seeking And Belonging

We all have this in common, we all are searching for something but we don’t know what it is. We all are seeking something, and we don’t know what that is either. And in the end, we all want to belong to something. Does this sound like you?

SEARCHING

We are never really clear on what it is we are searching for, we give it a name though, we call it happiness. Some of us will go for days, months, years, and even a lifetime searching for this unknown feeling we have. This feeling is like a call to nowhere, we hear a howling wind calling us, so we follow the howling wind only to find ourselves right where we were when we heard it. We go in circles.

Some of us think this search is about our jobs, our homes, our cars, our friends, and even our spouses. The truth is, when you make those changes, you are usually exchanging one set of problems for another. But that’s the way life is right? We have this emptiness inside each one of us, you describe it differently each time, but it’s the same void we keep trying to fill with things that make us feel good. That’s one of the gravities of human behaviour, we like to feel good all the time, so we search for that which gives us that emotion.

We are searching for the wrong thing, we all are spiritual beings, we are searching to fill a spiritual void! There is nothing you and I can buy that will fill that void, I know, I’ve tried. We do the same thing with our businesses, we think we can buy, trick and cheat our way into making huge sums of money just to be called a success. That’s not going to fill the void you feel every waking minute of your life.

SEEKING

Seeking is not much different than searching, except it’s deeply personal. Here you feel your searching has failed you, and now you are seeking because you are hurting at a much deeper level. The void feels even more empty, and bigger, to the point at times, you feel actual depression. This seeking takes on many looks, it shows up when you unexpectedly lose your job, your spouse, a child, and even your home or business, it runs deep.

We continue to live like we can buy our way out of it, you can’t, you have to work your way through it. You truly have to look in the mirror and admit you are out of control, you really don’t have a clue, a clue of the big picture, why you are here, and what your purpose is for living. You do have a purpose, you do have a role to play, you do matter, and your voice needs to be heard. But more importantly, you have to listen, and that’s where we as people get it wrong.

There is a spiritual voice calling to you, talking to you, but you can’t hear it, because you don’t know how to listen for it. You see, each one of us was created and designed for a purpose, a plan was designed for us, but the only way to understand what those are, you have to listen and admit your destiny is not in your hands. We all ask the same question to, what am I supposed to do with my life? I can’t tell you what that is, but this I can tell you, when you do what you were created and designed to do, you make the world a better place. You don’t make the world a better place because you made money from it, you make money because you helped other people. if you help enough people get what they want, you’ll probably be OK.

Your business has the same problem, who decides if your business is successful financially? You? If your product or service truly solves a problem, your customers will decide for you, after all, they are the ones with the money. You can follow a system like a franchise, but in the end, the product or service has to useful, it has to solve a problem, or that system fails. Your business has to help people, not always sell people something.

We all seek to be liked, loved, and important. We tend to seek it from other people, therefore, we need to be validated, given permission, or wait to be picked. That system is why we hurt more often than we don’t. What we seek doesn’t come from people, we just think it does.

BELONGING

Another gravity of human behaviour, we crave to be accepted, to belong. I don’t have to say much here because we all like to be a part of something larger than our selves, to be in a tribe if you will. We want to be where people are, do what they do, and feel useful within that environment. We sometimes think we will find what we are searching and seeking for in these groups or tribes. You might find something, but you won’t fill the void here either, unless you all understand that you are seeking something spiritually, and not physically, something way bigger than you & I.

If you need more evidence that we need to belong to something, just look at the industrial age system, why do we have a Chamber Of Commerce, or hundreds of thousands of non-profit organisations. They all have something in common, they all try to build tribes, pull like-minded people together for a cause. So admit that you are in these groups, but not for them, for you! You need it, those organisations will and can survive without you. I’m not saying you shouldn’t belong to any of these groups, I’m saying, admit the truth as to why you are involved. The truth shall set you free, it always has.

Searching, seeking and belonging feels different for each one of us, but yet it’s the same for all of us. We all want the same things, we just go about it differently. I’m no different than you, I have to admit the truth, the truth about my motives, how I feel, and why I do what I do, even if I don’t make money from it. Money is not the answer, it’s a tool, we all need it, but our purpose, our role, and our happiness does not come from having lots of it. If money is your motivation, you will eventually tell an untruth, you will eventually stop caring about people, you will only end up caring about yourself.

So, amongst all the searching, the seeking, and the belonging, listen to your spiritual voice, it will tell you what to do, and where to go. I challenge you to join me on this journey together, one where we together make the world a better place, we will go on a faith walk to figure out what we were meant to do with our lives. The future of business, no, the future of your business is at stake, are you up for it?

Get started by signing up for my updates (on the right side bar), you’ll be able to download my 1st attempt at writing a book, and you will be the first to hear about my new venture, one where you may discover how to be free and make a living.

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If I Was In Real Estate Today

logosIf I was in Real Estate Today, the very first thing I would do is identify my PURPOSE, the why I think I should be using Social Media Networks. This would appear obvious but it can be misleading, if you don’t believe Social Media will increase revenue, help build a stronger market share and develop community around your brand, your right, the strategy will be an exercise in futility. If you do, get to work and build a plan.

Get started by doing the following:

  • List requirements needed to implement strategy
  • Key Result Areas – What are they
  • Discern objectives
  • Identify Key Success Factors
  • List Core Competencies
  • Complete a S.W.O.T. Analysis, a plan needs to be well thought out.

Once you’ve completed the above get the following action items flushed out and then make it happen.

  • Setup accounts on multiple Social Media Networks and get active, participate, get involved in the communities…then….listen to what is being said, what is happening and where it’s being said. Never stop listening, never stop having a presence in these communities. People come back to things and places that are useful to them. Especially if you can help them.
  • Use all SM Networks like Twitter, FriendFeed, YouTube, Viddler, Tumblr, FaceBook, StumbleUpon, Digg, Del.icio.us, Technorati, MySpace, LinkedIn, Seesmic, UStream.tv, and BlogTalkRadio. There are many more.
  • Blogging is a must, convert or add a Blog to an existing website, this is where you build community and give customers a place to go and something to do.
  • Take advantage of video, do LIVE open house events streamed via UStream.tv or one of the other web broadcasting services. Record those events and archive them, build a library, make them available to anyone to view at their leisure.  These video’s can also be training or teaching prospects on what questions to ask, how to and so on.
  • Do a live web radio show, field questions on a live video show that has Twitter embedded so it’s real-time.
  • Do video interviews, record testimonials…etc.
  • Sponsor or Host a major Social Media Event, these events charge for attendance and should not only cover expenses but should realize a profit. Bring in people who are actually doing or using Social Media at a high level, not just lip service.
  • Hire or contract a Community Management Officer or a Social Media Director.
  • Get Educated on Social Media, attend major conferences and get around those who are high profile in Social Media, and read books for more insight.

I’m just scratching the surface of your plan, but make sure you actually have a plan before jumping into the Social Media mayhem.

This doesn’t have to be difficult, it doesn’t have to be hard, but one thing you do, is work if you wish to realize the results you want from your efforts. It will take time, money and above all else, EFFORT! Whether you are a Broker or an agent, it makes no difference, build a plan, work the plan. But hey, you already know that, but do you know the technology and how to implement it? Do you know how to prepare? Are you willing to pay the price?

In this business, success is not measured by fitting in, it’s by standing out. (Mad Men)