The title may mess you up a little, but just keep reading and you’ll find the nuggets, if you get what I’m talking about.
A little over a month ago I spoke at a large conference, I was pretty bold, I told people that I hated FaceBook, and that I will offend someone before I’m finished. I did. I also shared that we are hypocritical, for example, I told business owners to give something away for free to those who repeatedly came back to your business, blog, website, anything that you would come into contact with a customer. People actually gasped, I can’t do that one person said. So I asked them, If you won’t give something away, someone else will, but why is it that you won’t give anything away, but yet you are the first one in line when someone else does? Is that you?
Why is it that we build a business, we do everything and anything to get it to a profitable state, we suddenly go into management mode. We actually stop doing what got us profitable, or maybe even successful. We took risk after risk, we didn’t care what anyone said, we didn’t care what anyone thought, we just stepped out and made things happen. We weren’t playing it safe, we were putting ourselves out there, willing to take the hits, the no’s and even the snickers. So what happened?
Giving something away is not a high risk act, in fact, it should be a well thought out strategy. And why wouldn’t you reward those who got you to where you are, they bought you product or service, they even invested time in reading your blog, they probably attended a talk you gave, but yet you still remain closed to the idea.
I’ll bet most of risk something higher in value while building you business, why is it then, once you enter management mode you are reluctant to risk anything? Again I ask you, is this you? If so, maybe it’s time to take a breather and spend some time doing something you may not have done in a very long time.
THANK YOUR COMMUNITY!
Thank them by giving them credit, write about them, brag about them, and maybe even give them something for free. That smacks of the Open & Free Business Model doesn’t it? Without your community you have nothing. In fact, if you fail to do this, you are playing it safe. Don’t do business in a safe manner, always challenge yourself to step close to the edge, learn to trust your community, afterall, they came to trust you first.
The Future Of Business Is Not Playing It Safe, keeping doing the things that made you profitable, and most of all, thank your community.