There is much confusion on what SEO (Search Engine Optimization) is, and what it will do for you, in fact, there are many claiming it to be the end all to your websites problems. I’m not going to go into the details of SEO, I’m going to share an experience, what I’m often asked to do for a business. I can safely say, if you think SEO is going to bring the desired outcomes you’re hoping to obtain without planning, without knowing why you’re flexing the SEO muscle in the first place, you most likely would be wrong and disappointed. If your website sucks, SEO will merely reveal that it sucks even more, much like Social Media Networks do.
SEO is not duck-tape, it’s not a quick fix to a perceived problem,I’m not saying SEO doesn’t play a role in your marketing efforts, I am saying…you need to step back, fly at 50,000 feet, and ask yourself what it is you want your website to accomplish, and then work towards that end. It’s called a realistic strategy, and then a marketing strategy. To explore, to discover what your business objectives are, why do you even have a website? There are many, many questions that need to be answered long before you journey down the Search Engine Optimization road. The future of business is not about shortcuts, it’s not about SEO either.
SEO is not duck-tape, it’s not a quick fix to a perceived problem, it’s supposed to enhance, to improve your findability on the interwebs, to assist your conversion ratio, and much, much more. SEO is so much more than just trying to game Google or Bing, to just end up on page one. If you haven’t done the hard work, SEO won’t do anything if your site isn’t designed or setup to make people do something. If you’re only goal is to end up on page one, that’s easier than you think….but you will still fall short of your desired outcome.
SEO is so much more than just trying to game Google or Bing. SEO, in my opinion, should be in your marketing efforts, well after the planning and building, after you have completed a mind map of your site’s objectives. SEO is a tool to ensure your content is directing visitors to a call to action of some kind. SEO is not a destination, it will not fix other broken problems with your content, or your website, it will reveal them. SEO should be used to qualify those visitors, and then enticing them to go where you want them to go, what you want them to do. The very notion that SEO should is the solution to your site reaching page one is the wrong objective, it’s the wrong goal, you are asking the wrong questions, there are deeper reasons why Google and other search engines aren’t giving your site it’s due, your site isn’t doing the right things to garner their attention in the first place.
The future of business is not SEO!