owen at owengreaves dot com

The World Is Coming – Will You Be Ready?

Back in 1994 the world was on fire for the World Wide Web, thinking then that we have finally found something that was going to change the way we worked and lived. Well, that’s partly true, we can do things we couldn’t do before, but it also didn’t save us time on a personal level. Technology merely allowed us to get more done in a day, we’re still working ridiculous hours each week. What happened, we didn’t see the crash that was coming. Today everyone is embracing Social Media as if it was 1994 all over again, bragging about those organizations that have embraced this environment and are having success. Many think that they have figured it out and will be the example for the rest of us. I believe we are wrong yet once again.

I’m 52 years old, allot has changed in my lifetime alone, Microsoft was birthed the year I graduated, 1975. I remember the introduction of Texas Instruments first handheld calculator, it was clunky and huge just like the first cell phones. Tape recording machines were as big as a suit case, 10 1/2 inch reels of tape spun forever. In the last 5 years, we have almost connected every person in North America via the Internet, 340 Million people use the Internet on this Continent. It’s amazing isn’t it, and yet we still don’t see what’s coming.

In the past 5 years Social Media has made it’s presence known, early adopters tried to tell us about it but we didn’t have time for it. Now we live on FaceBook and others like it, we can connect and talk with anyone who shows up. This phenomenon is also creating challenges for the Corporate world, we are moving away from a business model of control, that scares the daylights out of them. Control implies order, out of control means KAOS!

Today there are 1.7 Billion people on the Internet, that’s 25.6 % of the worlds population. Google is planning to send up 16 Satellites to provide free Internet access to parts of the world not connected today. Imagine if you will, if in the next 3 – 5 years, we were to have 5 Billion people connected on the Internet. How will the Internet look to you then, how are you using it now, will you change what you are doing, and how will we handle the problem of bandwidth? Imagine a day when Internet access is free, or covered in your property taxes. Have you spent time looking ahead, I do, and I can tell you, The world is coming, are you ready, will you be ready?

The Internet is moving away from computers as we know them, everything is going mobile, wireless handheld devices, and in the near future you will spend most of your time in Virtual Reality. The way we do business is changing yet once again, where a conversation is the sell, not the product or service. We are moving into a way of work where collaboration is required to build anything, we will coordinate and cultivate, we will change the way we organize our work. This broadband culture, click to get, access will come before ownership, the value of money will have to be re-determined and so on. We are slowly moving to an Open & Free Business Model, this will be a painful shift, it means the opposite of what we are doing now for the most part. Attention will be the new currency. Trust will be everything.

The World is Coming, Will You Be ready?

About Owen Greaves

I'm a Futurist, I write, speak, and teach the open & free business model, the future of business. Create. Differentiate. Deliver.  

13 Comments

  1. Ronda on February 4, 2010 at 10:29 AM

    A great and thought provoking post!



  2. owengreaves on February 4, 2010 at 10:35 AM

    That was the point, we think we have things under control and we're good to go, we're not. the rest of the world is coming and we need to think about how we will participate or be participated.



  3. uberVU - social comments on February 4, 2010 at 10:19 AM

    Social comments and analytics for this post…

    This post was mentioned on Twitter by OwenGreaves: New Blog Post: The World Is Coming – Will You Be Ready? http://blog.owengreaves.com/the-world-is-coming



  4. Ronda on February 4, 2010 at 6:29 PM

    A great and thought provoking post!



    • owengreaves on February 4, 2010 at 6:35 PM

      That was the point, we think we have things under control and we’re good to go, we’re not. the rest of the world is coming and we need to think about how we will participate or be participated.



  5. simbeckhampson on February 4, 2010 at 3:01 PM

    Your always drinking coffee when I see you… liked this post (more free, more open, more attention, more trust – nice) 🙂



  6. Opinion@Large on February 4, 2010 at 4:37 PM

    Owen, great post. Thanks for leaving me the link to check this out. I love the idea of attention as a currency. People are aware that attention will be the scarce resource of the future, but haven't exactly connected the dots on how that will translate into currency, much less the overall redefinition of trust that will accompany that change. Thanks for the great read!



  7. Paul Simbeck-Hampson on February 4, 2010 at 11:01 PM

    Your always drinking coffee when I see you… liked this post (more free, more open, more attention, more trust – nice) 🙂



  8. Ronda on February 4, 2010 at 6:29 PM

    A great and thought provoking post!



  9. owengreaves on February 4, 2010 at 6:35 PM

    That was the point, we think we have things under control and we're good to go, we're not. the rest of the world is coming and we need to think about how we will participate or be participated.



  10. Opinion@Large on February 5, 2010 at 12:37 AM

    Owen, great post. Thanks for leaving me the link to check this out. I love the idea of attention as a currency. People are aware that attention will be the scarce resource of the future, but haven’t exactly connected the dots on how that will translate into currency, much less the overall redefinition of trust that will accompany that change. Thanks for the great read!



  11. simbeckhampson on February 4, 2010 at 11:01 PM

    Your always drinking coffee when I see you… liked this post (more free, more open, more attention, more trust – nice) 🙂



  12. Opinion@Large on February 5, 2010 at 12:37 AM

    Owen, great post. Thanks for leaving me the link to check this out. I love the idea of attention as a currency. People are aware that attention will be the scarce resource of the future, but haven't exactly connected the dots on how that will translate into currency, much less the overall redefinition of trust that will accompany that change. Thanks for the great read!



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