Archive for May 2012
10 People Who Get My Attention Everyday
10 people who get my attention everyday. Do you know how hard it is to make a list of just 10? There are many who get my attention, but these ten can stop me in my tracks. Now I talk often about attention, it can determine your success in business, who you give your time to. But the deeper question is, why do these individuals or companies get your attention. I find, as I look down my list, it’s because they make me think…not about what they are talking about, but how the topic applies to my business, maybe even my day-to-day life. But mostly, these individuals do a number of things, they affirm me, are extremely interesting, really make me stop and go Hmmmmmm, and the bonus, they seem to be very genuine people. I’ll qualify that with, I have only met 2 from this list face-to-face, my bucket list just got longer : )
These people can disrupt my day very easily, especially when they hail me on Twitter or write a blog post. You may already know these individuals, and maybe you don’t, but I think they are worth your time. These 10 people do have one thing in common, they see the world, and want to make that world a better place, no matter how abstract and disturbing it might be. I learn much from each of them, and I know you will to if you take the time to follow their work. More importantly, they are all much smarter than I, and deserve a tip of the hat for the work they do.
Gerd Leonhard – I tell the story of how I came across Gerd and his work, I thought long and hard, wondering if I was the only one that saw the world of business the way I do, until I found Gerd. He is much smarter than I, much more connected, and he is a machine when it comes to producing content. The thing that gets me, is his desire to share what he believes, he is a like-minded friend I hope to meet one day. – http://mediafuturist.com
Chris Brogan – I have chatted, was on one of his Kitchen Table Talk Online TV Show, promoted some of his posts, and he has done so of mine, but we have never met. I don’t always agree with Chris, but most of the time I do. I’m a fan of his because he is real, he is what he preaches, a human business. – http://chrisbrogan.com
Jim Connolly – This UK marketer is not only a cool character, he is smart. I’ve know Jim for 4 years now, and he gets better each and every blog post, thought provoking, and makes you think about how you are marketing. – http://jimsmarketingblog.com
Rick Rake – Now I’m biased with this person, why? Rick is a huge promoter of my work here where I live, he was the very 1st person to attend my workshops, and he gets it. Rick & his wife Kathleen come from the older generation, but practice a lot of the new ways of doing business online. I have come to love & appreciate both of them, and can’t thank them enough for all that they do for me and the business community we live in. – http://clickmediaworks.typepad.com/click_media_works_blog/
Seth Godin – I have to admit I feel pretty stupid after listening to him, but I’ll get over that : ) Seth keeps things simple in my head, he makes me think about the world as it really is, and he teaches me far more than I can put into action at any given time. I love his keynotes, and can’t get enough of the Linchpin & Poke The Box, because those two books show you how I feel and think, without the smarts. I fly at 50,000 feet most of the time, and then Seth will bring me back down to earth for a street level view. I thank you. – http://sethgodin.typepad.com/
Brian Solis – He is much like Seth Godin to me, but different. I’m not even sure how to describe him, he just resonates with me from a business perspective. He is intelligent, and one of the best interviews I’ve ever known in this new digital world, asks some the smartest questions, and shares the answer equally as good. – http://www.briansolis.com/
Glen Hiemstra – I had the privilege of meeting Glen last year, he drove up to Vancouver for the World Futurist Society Conference I was speaking at, he attended my session. Probably wishes he could get that 90 minutes back : ) Glen does some very interesting work as a Futurist, I read his work and bookmark it regularly, he probably doesn’t know that, but he does now. Not only is he a smart man, he is so down to earth and a joy be around. I thank you Glen for being so gracious with me, and for taking the time to come my session. – http://www.futurist.com/
Olivier Blanchard – The Brand Builder – We go back a few years, but only online. Olivier has done something that no one else seems to have figured out yet, he knows how to derive an ROI out Social Media (Networks). He has gone so far as to write a book on the topic, to show you how simple and yet how hard it is to stay committed to the endeavour. Plus, he is damn funny! I cherish every opportunity to chat with Olivier, I learn so much, and I constantly challenge him on the value of a follower, a fan, and or a like. – http://thebrandbuilder.wordpress.com/
Ray Kurzweil – Probably the nuttiest person I pay attention to. I don’t mean that in a sarcastic way, or disrespectful way, he is amazing to listen to. He is very star warzy to me, and yet, scares the crap out of me at the same time. He sees technology embedded in humans, which shows him a world run by machines, but mostly to improve our ability, our way of life, and to create a healthy world. – http://www.kurzweilai.net/
Tom Peters – I have followed Tom’s work for many years, he wrote the famous book called, In Search Of Excellence, just in case you don’t know who he is. His work gets me on trouble all the time, because he talks about doing business better, shares stories and examples of businesses actually doing what he talks about. If you haven’t read any of his books, I challenge you to go out right now and do so. – http://www.tompeters.com/
An honourable mention:
John Morgan – He recently released his first book called, Brand Against The Machine, his work helps you look at how and what your up against in the marketing world. Again, keeping things simple, why? Because simple is hard enough. John has a special way of communicating his message, very direct, and very helpful. – http://johnmichaelmorgan.com/
So there’s my list, it was hard to narrow down, there are many more whom deserve to be on this list, but for the purposes of this post, I’m keeping it down to ten. Many of these people have written books, I highly recommend you read them, and better yet, follow their work here online.
I hope these individuals help you in better ways than they help me, I just wanted to share them with you, and give you some insight to who I pay attention to. After all, attention is the currency we are all trying to acquire.
The Future Of Business – Small & Mobile
The future of business – small & mobile, in every sense of the words. many of the big box stores have been shutting down locations, why, too expensive. Even the food industry sees the future, the mobile kiosk style restaurant merely parks on the street and serves up gourmet meals as if you were sitting in a high end restaurant. This trend is not going away, in fact, it’s a huge phenomenon.
Many resist the notion that big box stores are going away, but look at the trends, the Internet, technology, and the business that is small is the new big….you don’t need big boxes, or big anything. Small means many things, but most of all, if your business is small, it can change quickly, adopt and improvise without skipping a beat. Being small also means you are probably mobile, I don’t mean mobile in technology, I mean, you can move to another location and go where the people are at a moments notice. Being mobile technically is the other side of mobile. Technology helps put your business on billions of mobile devices with very little effort.
We used to laugh at the kiosks setup in these big boxes called malls, who’s laughing now? There is almost no overhead with a kiosk, no maintenance to really speak of, it’s like having short hair, low maintenance, wash it and go.
Today we work from virtually anywhere, no pun intended, but mobile is everything these days. Having a bricks & mortar business almost seems like you are breaking the law, why would you build a business like that? I know, I’m getting ahead of our time, but there are some serious realities to building a business the old industrial way. technology won’t tolerate it. You see technology waits for no one. We think we control it, but we don’t, our brains are not wired to control something that big, and with the exponential power & growth it overwhelms us with.
WHAT TO DO
So what do we do? This is the simple question that is more complicated than it’s simplicity. Did that even make sense to you? In my last post I wrote about being a carpenter, as if carpentry was just invented today, what would you build, what do you see that the world needs. The same holds true here, if you were a carpenter, you would probably build a small social, human, mobile business. Not a huge massive big box store with far too many staff, it just doesn’t make sense, does it?
I’m not bashing those who have gone before us a built these big box stores, I’m merely pointing out that those coming after us, the under 20 generation….they aren’t interested. They’re egos are not wired that way, they want less, they are minimalists, they want fast, cheap, NOW! And that’s what they will build, legacy is not as important to them as it is anyone over 30. I’m generalizing of course, but if you have read my blog for any length of time, you know that’s what I do. There are always exceptions, but those numbers are much smaller.
So is your business small & mobile? Can you move quickly, is your business easily accessible via mobile devices, and is small? Small as in a low number of staff, low overhead, but large return on investments, that means profitable.
If you are thinking of starting a business today, think small & mobile.

