Let me Introduce you to Emilie Wapnick, she is a prime example of what I have been sharing with you here on this blog, what the younger generation thinks, and how they are building the business of the future. Now Emilie is in her mid 20’s and is leading the way for young entrepreneurs, pay attention to what she say’s and how she say’s it.

I contacted Emilie and ask if I could introduce her to you and share something from her site, but mostly I want you listen to her and get to know her before I send you off to visit her site. I think you will be surprised by what she has to say, and you will be even more surprised when you hear about her background and education.

There are many young entrepreneurs out there who believe they can have a lifestyle instead of a work style, that they can experience more than one passion. And they don’t buy the big lie, that you can only do one thing in your life for a profession or vocation. I’m 53 and I believe it! The journey of life is way more interesting than locking into one career, one job, or one trade in my humble opinion. But we were taught by our parents, our schools, and by society, that we had to get a good education, then get that one good job; then everything will be ok. It’s just not  true, because it doesn’t work for many, it does however work for some.

It’s not really about being an entrepreneur, but that’s the term we use to rationalize our gypsy like emotions, we want to follow our passions, we have and can have more than one. Society rejects this model because it lacks what many would call security and control, the truth is, it does provide those things, it’s just different, not wrong.

This is what the future of business landscape looks like, the rules are changing, and how we think about those rules and future matter more than ever. Today we are busting out, we are fighting back the conditioning the Industrial Age has forced us to endure. The Industrial Age is Dead, now lets embrace ambiguity, let’s grab those passions, start your journey, and don’t forget to enjoy the adventure.

Enough from me, let’s get to Emilie.

Here is a snippet from Emilie’s About page:

Hi I’m Emilie,

I’m just a confused 26-year-old from Montreal, Canada, who has decided to never commit to one career path– ever.

I want to travel and live in cute European cities. I want to write and produce a TV show or web series about 20-somethings who move to Berlin to be artists. I want to start a non-profit online art collective. I want to start businesses that are run on principles of permission marketing. I want to surround myself with smart, creative, passionate people. I want to inspire others to break free of the beliefs that limit them.

I believe we all have these false mythologies we have created in our heads about who we think we are. We should be challenging these beliefs and replacing them with more positive ones that reflect the person we choose to be.

Already you’re getting some insight of who she is and what she thinks about her future, but let’s hear it from in this video. This video is taken from her blog, she explains what her site is about.

Are you like Emilie? I am, what you are seeing is a glimpse into the future, what the business owner of the future feels, what they want, but what they don’t want, is what older generations are trying to force them into. As you can see, the future of business is not a skill set or technology, it’s about how we think. What big business is trying to hang onto, these fine young cannibals are pushing back, pushing the paywalls down, and they will rewrite the rules of business, all we older folks have to do is believe in them. What we really have to do is, get out of the way and let them show use a better way. Thanks Emilie for letting us see the future of business.

OK, go visit Emilie’s Blog, you will feel a fresh breeze on your face, not too mention she’s a cool cat. Just follow the link:


The question of where to put the Toll Booth is being asked of me more and more lately, it’s a big subject and really can’t be covered in a Blog Post well, I’ll just share some thoughts for you to ponder. With the shift to an Open & Free Business Model, the confusion of the concept, the fear of losing control, and how to make new money from it are the biggest reasons to take your time and consider where the Toll Booth should be. Let’s consider some facts.

Today we have 1.7 Billion people on the Internet, in the next 3 – 5 years there will be 5 Billion people here online. Also consider that Advertising dollars are shifting to the digital marketplace, traditional advertising is dropping and digital is increasing. Print is down 18.7%, T.V. is down 10.1%, Radio is down 11.7% and magazine’s are down 14.8% in the USA alone. On the other-hand, Digital is up, HandHelds are up 18.1% and general Internet (Computer) is up 9.2% overall in the USA. These numbers are changing everyday, and these are taken from November 2009 statistics. With over 65,000 iPhone Apps on the market and more are being released daily, these apps are revenue generators that play a huge role in the Open & Free Business Model. A Toll Booth if you will.

The term Open & Free Business Model means a great many things, it’s access first before money, in a way it’s like the old GPL of Shareware model, you got to try it for 30 days and then you had to buy it. But today there is a difference, today people won’t tolerate paying for content in any of the traditional terms. Newspapers are trying get you to pay for content for access, how do you think that will go, I think they will rethink that if they want to generate new revenues.

The biggest issue I’m coming across is a thing called creativity, there is a mental block on how Open & Free is going to make money. Personally I think it’s not that difficult to figure out, but that’s what I do, I help businesses come up with new ideas on how to do that, to build something that can be implemented for the purposes of being ready for the new 3.3 Billion people coming in the next few years. The problem isn’t that  it can’t be done, the problem is we have to unlearn and make a paradigm shift in how we view the world of business. I’ve quoted Gerd Leonhard many times, he once said, “the Internet is a giant copy machine, we now have to sell things that can’t be copied. Sell things around the content. Sell the packaging, sell the experience.” I’ve always believed that the experience I have in dealing with you determines the success of your brand. Business is not transactions, it’s interactions with people, and those people determine whether your brand is good or not based on the experience of dealing with you and your business.

If we must stop the model of copy to something that can’t be copied, we must look at a bigger picture, and that means changing the way we see the world. The Open & Free Business Model has nothing to do with technology, it is rethinking the placement of the digital marketplace Toll Booth. Some Bloggers have proven this model in part, offering good if not great content for free that you normally would have paid for upfront. That scares the day lights out of the business world, letting you decide before you buy means mainstream business has give up some control. It means they can’t guide you through the typical sales process of making say yes to a string of mini closes. They have to change how they think and ensure what they want you to purchase brings value and fills a real perceived need. They struggle now with where they make the money and how to ask for it. I’m generalizing of course, some understand but most don’t.

The bigger issues coming, what happens when we go to a single currency in North America, what happens if Net Neutrality comes to fruition, there will be another shift but not nearly as big as the Open & Free Business Model. This is not the same as Open Source but we can learn much from the GPL (General Public License) model.

The placement of the Toll Booth will most likely determine the amount of money you generate in the digital marketplace, but you need to understand how to determine that placement. You may not like the idea of an Open & Free Business Model, but what you may not see is that free gets you to a place where can ask to be paid. It will be quality over quantity, and it will also mean you are solving a problem and or filling a perceived need.

I have probably introduced you to, maybe for the first time, the thought of giving your content away for free and then figuring out how to make new money from that thought. There is far too much to cover for this post but you can read more about it here on my Blog by doing a search on the topic.

Owen Greaves Consulting is currently planning a 2 day workshop on the Open & Free Business Model, to help you learn how and where to put the toll booth in your Open & Free Business Model. If you are interested in this workshop please send me an e-mail or leave a comment for more information.

3psI was working on a project today and found myself being distracted, sometimes you have these epiphany’s that give you a perspective you never had before right smack in the middle of working hard. You know what I’m talking about, the subconscious never stops, we day dream, we scheme, we plan and sometimes we get deep. So here it is, I stopped working to write this because it wouldn’t leave me alone!

The 3 P’s of Social Media

  1. Presence
  2. Placement
  3. Participation


It’s not that complicated, we do these three without giving them a second thought or give them the credit they deserve. We all have presence at some level or another here on the Internet, some are very influential through their presence and become high profile, maybe you. Each organization, group or person has a different strategy to ensure that presence. Some may even be misleading, but I like to believe most are honest and true to their mission and vision. Doing the right thing right, being honest, having integrity, the very things required to be of value and trust worthy. Without those qualities your presence could be damaged without you knowing about it.

I wrote about the three parts of a social media marketer back in June:

  • Marketing Knowledge
  • They are Entertainer’s
  • A dynamic personality.

Those three components add up to people that are, savvy, have trust and brand. Don’t take my word for it, follow them, watch, listen and learn.

The 3 P’s are really a platform those three parts leverage, we could go deep six on characteristics and personality profiling but that’s not what this is about.

The dictionary’s definition of Presence:

– the state or fact of being present, as with others or in a place.

In order to be successful in anything you must have presence, you must be present, you have to show up! Showing up is 90% of success in my humble opinion. What you do with that presence sets you apart from everyone, why? There is only one you!


In order to have presence you have be present somewhere, to be seen or heard, that’s where placement play’s it’s role. It’s part of your strategy in building a presence, in your marketing efforts, and is the playing field to which your brand can have success in the top of mind awareness game.

The definition of Placement:

– the act of placing

– the state of being placed

Where do place your presence? The Internet is the platform that allows all players a level playing field, but not all understand the power of how to leverage the Internet. The Internet is home to a new thing called Social Media, to be frank, Social Media is old news really, it’s always been around under different names and activities. There are literally hundreds of Social Media Networks, you probably know many of them, Twitter, FaceBook, YouTube, Tumblr, FriendFeed and so on. The principles of these networks are primarily the same, how you participate is the critical thing. Give considerable thought to how you present yourself, because it impacts your Social currency and only you can ensure that currency brings value.


The strategy is done and the presence component has been determined, also where that presence will be maximized, and now you have to heed the call to action…you have to participate. Without this action of participating you have a strategy going no where, it looks good on paper and that’s just where it will stay. Once you have determined placement, you will participate with consistency, persistence and deliver a message that is compelling and powerful.

The definition of Participation:

– the fact of taking part, as in some action or attempt: participation in a celebration

an act or instance of participating.

Now I know you’re thinking these things are common sense and you are right. We do these things without thinking really, like breathing. The problem isn’t doing them, the problem is not giving these things the respect they deserve, they need their 15 minutes of fame. That’s what I’m doing here, oh sure you could probably explain this better than I but, this is my epiphany 🙂

Take inventory of your strategy and make sure you have given the 3 P’s it’s due attention.

Hi, my apologies for not posting more often. I have been hampered by a broken shoulder which means typing with one hand when I’m awake, I have been working on a couple items for you so stay tuned. I hope to be back up to speed in a few days God willing.

I thank you for your patience and understanding.

Owen Greaves