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If you could flick a switch to instantly change the way you think about business, would you flick it? What would stop you from flicking that switch? Is it fear, or are you admitting that you’re comfortable with how you see business, that you’re just fine with industrial age thinking and processes.

What is it about the shift(s) in consumers that is your biggest struggle? Chances are, the problem isn’t the consumer, it’s you. Imagine flicking that switch, then instantly you would have a different view of your business, and the consumers you’re trying attract. Flicking the switch is not that easy, it means unlearning much of what you know about business in the future. If it was easy, we would all have prosperous businesses and no need for acquiring new clients and customers. Even that doesn’t sound realistic does it?

There is this underlying emotion or thinking with business owners, they start a business thinking there is an end, a final destination, they make a pile of money and then kick back. Nice idea but, really? This thinking comes from the starting we have been taught, we start with the goal of finishing. The truth is, starting a business, building a business, is a journey, a journey filled with challenges to solve along the way, it’s never ending. These journey’s were never meant to go smoothly, they change shape, they shift, and slowly create an identity, hopefully, a trustworthy brand.

So how do you flick the switch? You just decide to. You start by educating yourself on the future of business, you attend seminars and workshops, and you change your networking habits. If you flick the switch, you’ll find you’re more often alone, this group of people are spread all over the world, sometimes hard to find, and most are not in your area.

Flicking the switch also means you will be going against the masses, old practices, you’ll be embracing new ways of building your business, new ways of marketing, and new ways of communicating with your clientele. A complete paradigm shift, are you will to pay the price? I’ve dedicated my life to helping business owners flick the switch, many flick the switch, but rarely have the fortitude to stay the course. Old habits are hard to break, and the comfort zone is more powerful than you think.

Flicking the switch will turn you into an early adopter, see your business in a new exciting way, and you will have a better understanding of the paradigm shift the rest of the world will have to make, do you have the courage?

If you’re a business owner or entrepreneur, I challenge you to journey with me, flick the switch, and journey into the future of business. Attend one of my Future Of Business Workshops, read this blog, and listen to my soon to be coming podcasts, start the educating now. Start teaching others to flick the switch! Go ahead, the switch is on the back of your head : )

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About Owen Greaves

I'm a Futurist, I write, speak, and teach the open & free business model, the future of business. Create. Differentiate. Deliver.