The future of business is really quite simple, pay attention. I’ve been writing and talking about this secret sauce for a few years now, and it seems that most businesses are missing the point. We will spend thousands, no, millions on traditional advertising, because there is a perception that it works. It some cases it still does, but the world has gone into a state of flux, it’s not paying attention to traditional ways of advertising like it used to. Today, you have to pay attention, but not in a the way you think.

For years, OK the last 300 years it seems, we could merely hang a shingle, yell from a soap box, run an ad on Radio or Newspaper, and get the kind of attention we wanted. That’s true, but something has changed hasn’t it? We are no longer within ear shot of those types of ads anymore, we’ve been driven indoors by technology, we don’t get out much like we used to.

Social Networks have become the new place to hangout, it’s where everyone is spending their time, their money, and it’s where they share almost everything their lives. The new advertising model is sharing, and we don’t have to pay for it! So how does one get found, get the attention one needs to generate revenue, or a living. It’s simple, you have to pay attention. You have to pay attention to what is being shared, what is being said.

There’s only one way to do this, grow bigger ears! Learn how to listen, pay attention and look for the buying signals. It’s what we do in traditional sales, why are you looking for something different? The process is the same, it’s the tools that have changed. Because the tools have changed, the world is suddenly confused, and isn’t sure what to do.

Money is being left on the table because most have yet to learn the new tools, haven’t taken the time to use them, and or taken the time to harness the power of growing bigger ears. Many business owners still haven’t bought into the power of listening in Social Networks, there is a huge misunderstanding of what’s happening in these networks. But if you pay attention long enough, and are looking for the right signals (keywords), you can add thousands, if not hundreds of thousands of dollars to your bottom line. So far, it hasn’t happened, at least not in my area, the world is still waiting for something, waiting for something to happen so business owners don’y have to do anything. They are looking for the next radio & Television, the next newspaper, well…’s not coming, you will have to do something to find the fore mention dollars that are waiting for you.


I shared an example of what I meant a couple blog post’s ago, the example is me, with 20 thousand in hand, no one was paying attention to me as I shared on social networks. I shared what I was looking for, I am doing improvements to my home, bought a new fridge, and I’m still not done…but no one, not one business was listening, so they missed out on making that money. In fact, 5 other people in my circle of friends are doing the same thing, imagine, 100k at your finger tips and you missed it, you weren’t paying attention.

This is the new way of finding customers, you must be paying attention by growing bigger ears, by listening. This is where the people are, online, waiting, searching, and buying products and services, every hour of the day. Business owners, the future of business is… attention.

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About Owen Greaves

I'm a Futurist, I write, speak, and teach the open & free business model, the future of business. Create. Differentiate. Deliver.  


  1. Tim Hall on April 8, 2012 at 9:36 AM

    Great Read!  Eye opener for me I’m going to pay more attention to what people are saying.  Thanks

    • owengreaves on April 8, 2012 at 5:34 PM

      It’s a simple process, but most don’t do it…glad this post was helpful…make sure you share it with others. Thanks for being here.