I remember when I started surfing the Internet, it was slow, hard and yet amusingly fun. I was more curious than I was looking for a specific thing. Being human, and we all are, we tend to filter down. When we first found ourselves zooming the information highway, we looked at hundreds resources, maybe even thousands, collecting the information we were looking for, and much more we didn’t need.
When I started doing research on the Internet, I had bookmarked thousands of sites, mostly information that helped me confirm my work, and then there was the stuff I thought might be interesting, or maybe even fun. Over time (years), I found myself going back to sites that were helpful, most of the channels I bookmarked never got my attention.
Today, there are millions upon millions of websites with information, some of it useful, most of it not so much. The biggest change with the Internet today is, mainstream seems to have taken the Internet and made behave like the Matrix. If NET Neutrality has its way, the channels will become fewer, and you will won’t have the choices you have today. You won’t have the freedom to see all that you can see today. But that’s not the story.
You see, you may have noticed that the sites you visit have become a smaller number, and you probably find yourself going back to the same 5 – 10 sites each day to get the information you like, and that’s the story. All the major networks, the major newspapers, all the major news channels, and all the social networks are sharing the same content over and over. The high rotation of the same content has us going to fewer places on the Internet, and nothing seems authentic anymore. Your information channels are shrinking! To compound the problem, you, the Internet surfer, and all your friends are sharing the same thing repeatedly, hence the high repetition on FaceBook, Twitter, and what have you.
What used to be a curious highway, filled with an endless supply of information, has become a small town of gossipers, and many seem to like fewer channels, because its easier, you don’t have to work so hard. The information isn’t as strong as it once was, the quality if you will, has lost it’s ability to hold you to the content for long periods of time.