There are many things I.T. Strategic Planning can cover, blogging isn’t really one of them, unless your an IT Sweat Shop and it’s your portal to the world. Blogs however, tend to be birthed out of Marketing & PR Departments, they are a means to an end when it comes to getting the message out or building community.
From a Strategic Planning perspective, the Blog is a tool, yes it’s a technology platform but not a strategic one, this is not an item the company may live or die on. In my case, I’m a Consultant, a self-employed one at that, one of my tools of choice is this Blog. In this case, not only would it be in my Business Plan, it would also be in my I.T. Strategic Plan. Why? I would have to plan to implement and deliver the platform in order for my business to to do business here.
How would I arrive at such a decision? Well, I am not a large organization with resources, I am a sole Proprietor, I can reach my target market faster and in a more efficient and cost effect way. Hence, I need the Blog! I also need to have a Hosting Company to hold my blog so I am able to deliver my content, not only to my target market but to the world. I started my own webhosting company, it was a place to put my friends & clients, I also wanted learn how the backend works. So the arguement of Tactic & Strategy comes to the forefront yet once again.
This decision was easy for me, almost no money is required, I know how to build the site, and I know how to run the Content Management System. I knew which CMS I was going to use (WordPress Self-Hosted) & which theme, I use Headway Themes.(affiliate link) A no Brainer right?
Today almost every person is or will have a Blog at some point, almost every business will have a Blog, if they don’t, they won’t really have a voice out here and most likely will be out of business. So, the Blog is strategic in some cases, and in today’s digital world, it is imperative.
Having said that, the Blog is also not strategic. Why? There is no way a Blog can circumvent the server and it’s server platform, that has to come first before the Blog. The server, or the hardware required to deliver your information is strategic in that it’s a fixed cost and yet disposable at the same time. In my IT Strategy I would be saying, I need a server, on that server I need to run Windows Server or Linux or whatever server software happens to be the best suited to deliver my content. On that server, there will be web server software, it will be home to the Blog, it will be the space to which I upload and store my content.
As you can see the Blog really can come later, it may be the driving force to having a server but I think not, you will need a place to store files first before you need a Blog. We could go back & forth on this for some time, but the fact is, the Blog is becoming a staple in your business strategy and it is thought of long before the server ever is. So in that sense it’s part of your I.T. Strategic Plan.
What do you think?