owen at owengreaves dot com

Do Ad Agencies Think You're Stupid?

I haven’t had my morning coffee yet so I’m still a bit punchie. Last night while relaxing with the Mrs., I saw a commercial on the Idiot Box that got me to wondering, do ad agencies really think we’re this stupid? They must, just look at some of the commercials being aired, and it’s not any one product or market, there is at least one or two ads that run in all product lines that make you scratch your head and wonder, who the hell they are talking to.

I won’t name the company but, you’ll figure it out quickly I’m sure. A girl is standing in the middle of the road, there are hundreds of frogs (toads) all over the road, the girl picks one up and kisses it on the beek and VOILA! The frog (toad) becomes a handsome dude on a horse, he jumps off the horse, looks at the girl, looks at the car, he runs to the car and drives off!

Now, does that ad make you want to run out buy that car? Was the commercial maybe even man bashing a little? I mean really, am I supossed to be so stupid that kind of ad is going to motivate me to buy a car? At the risk of sounding like a sexist, obviously the ad was designed for women, it smacks of all kinds under current issues in my head. This is one of many reasons why I don’t watch TV much, bad programming first and then crappy commercials that companies spend thousands of dollars if not millions, to insult people.

It disgusts me that companies think these ads are clever, hell even the financial world (Wall Street) obviously thinks the general public are the dumbest creatures on the planet! But that’s another story. These ads, most of them, don’t speak to me nor do they reflect that they are trying to solve a problem of some kind, they are trying to be Witty, Smart, Clever and maybe even subliminal. But…..the hell!

Is it me or am I that stupid? There, I’ve opened up the barn door for you to leave a rude comment or two, am I alone….hello?

I worked in Radio & Television for 15 years, I know they think your stupid, I once did too, but times have changed and you & I have the power back in our hands once again. We are the people formerly known as consumers, so ad agencies, creative departments, stop talking to us (me) like I’m stupid!

Do you think Ad Agencies think you are stupid?

About Owen Greaves

I'm a Futurist, I write, speak, and teach the open & free business model, the future of business. Create. Differentiate. Deliver.  

20 Comments

  1. […] This post was mentioned on Twitter by Owen Greaves, Owen Greaves. Owen Greaves said: New Blog Post On Owen Greaves Consulting: Do Ad Agencies Think Your Stupid? http://is.gd/c7vX2 […]



  2. jondrury on May 13, 2010 at 10:19 AM

    Hmmm… if they do think “your” stupid, it could be because you use language incorrectly…

    How are things Owen? It's been a while. I hope all is well with you and yours.

    –jon drury



  3. owengreaves on May 13, 2010 at 11:02 AM

    As you can tell, I didn't pay attention in school : )

    I'm doing well thank you, I trust this message finds you the same way? Are you still in Alberta? What are you doing these days?

    Many Blessings John



  4. owengreaves on May 13, 2010 at 11:03 AM

    As you can tell, I didn't pay attention in school : )

    I'm doing well thank you, I trust this message finds you the same way? Are you still in Alberta? What are you doing these days?

    Many Blessings John



  5. jondrury on May 13, 2010 at 11:33 AM

    Yes – things are well. I'm still in Alberta with my family of now 4 children! I'm working at TELUS.

    Blessings to you as well.

    –jon



  6. owengreaves on May 13, 2010 at 11:42 AM

    How old are your kids? Mine are 19 & 22 : )

    We still live in Abbotsford, in the same house when you left. TELUS must be interesting, what area are you in?



  7. jondrury on May 13, 2010 at 11:44 AM

    9,7,5, and 3. Yes – very interesting. I work on two teams, the messaging (telus.net) team and the TTV middleware team.



  8. Anonymous on May 13, 2010 at 5:19 PM

    Hmmm… if they do think “your” stupid, it could be because you use language incorrectly…

    How are things Owen? It’s been a while. I hope all is well with you and yours.

    –jon drury



    • owengreaves on May 13, 2010 at 6:02 PM

      As you can tell, I didn’t pay attention in school : )

      I’m doing well thank you, I trust this message finds you the same way? Are you still in Alberta? What are you doing these days?

      Many Blessings John



      • Anonymous on May 13, 2010 at 6:33 PM

        Yes – things are well. I’m still in Alberta with my family of now 4 children! I’m working at TELUS.

        Blessings to you as well.

        –jon



      • owengreaves on May 13, 2010 at 6:42 PM

        How old are your kids? Mine are 19 & 22 : )

        We still live in Abbotsford, in the same house when you left. TELUS must be interesting, what area are you in?



      • Anonymous on May 13, 2010 at 6:44 PM

        9,7,5, and 3. Yes – very interesting. I work on two teams, the messaging (telus.net) team and the TTV middleware team.



    • owengreaves on May 13, 2010 at 6:03 PM

      As you can tell, I didn’t pay attention in school : )

      I’m doing well thank you, I trust this message finds you the same way? Are you still in Alberta? What are you doing these days?

      Many Blessings John



  9. […] This post was mentioned on Twitter by Owen Greaves. Owen Greaves said: RT @owengreaves Do Ad Agencies Think Your Stupid? http://bit.ly/bmjUV5 […]



  10. jondrury on May 13, 2010 at 5:19 PM

    Hmmm… if they do think “your” stupid, it could be because you use language incorrectly…

    How are things Owen? It's been a while. I hope all is well with you and yours.

    –jon drury



  11. owengreaves on May 13, 2010 at 6:02 PM

    As you can tell, I didn't pay attention in school : )

    I'm doing well thank you, I trust this message finds you the same way? Are you still in Alberta? What are you doing these days?

    Many Blessings John



  12. owengreaves on May 13, 2010 at 6:03 PM

    As you can tell, I didn't pay attention in school : )

    I'm doing well thank you, I trust this message finds you the same way? Are you still in Alberta? What are you doing these days?

    Many Blessings John



  13. jondrury on May 13, 2010 at 6:33 PM

    Yes – things are well. I'm still in Alberta with my family of now 4 children! I'm working at TELUS.

    Blessings to you as well.

    –jon



  14. owengreaves on May 13, 2010 at 6:42 PM

    How old are your kids? Mine are 19 & 22 : )

    We still live in Abbotsford, in the same house when you left. TELUS must be interesting, what area are you in?



  15. jondrury on May 13, 2010 at 6:44 PM

    9,7,5, and 3. Yes – very interesting. I work on two teams, the messaging (telus.net) team and the TTV middleware team.