I haven’t had my morning coffee yet so I’m still a bit punchie. Last night while relaxing with the Mrs., I saw a commercial on the Idiot Box that got me to wondering, do ad agencies really think we’re this stupid? They must, just look at some of the commercials being aired, and it’s not any one product or market, there is at least one or two ads that run in all product lines that make you scratch your head and wonder, who the hell they are talking to.
I won’t name the company but, you’ll figure it out quickly I’m sure. A girl is standing in the middle of the road, there are hundreds of frogs (toads) all over the road, the girl picks one up and kisses it on the beek and VOILA! The frog (toad) becomes a handsome dude on a horse, he jumps off the horse, looks at the girl, looks at the car, he runs to the car and drives off!
Now, does that ad make you want to run out buy that car? Was the commercial maybe even man bashing a little? I mean really, am I supossed to be so stupid that kind of ad is going to motivate me to buy a car? At the risk of sounding like a sexist, obviously the ad was designed for women, it smacks of all kinds under current issues in my head. This is one of many reasons why I don’t watch TV much, bad programming first and then crappy commercials that companies spend thousands of dollars if not millions, to insult people.
It disgusts me that companies think these ads are clever, hell even the financial world (Wall Street) obviously thinks the general public are the dumbest creatures on the planet! But that’s another story. These ads, most of them, don’t speak to me nor do they reflect that they are trying to solve a problem of some kind, they are trying to be Witty, Smart, Clever and maybe even subliminal. But…..the hell!
Is it me or am I that stupid? There, I’ve opened up the barn door for you to leave a rude comment or two, am I alone….hello?
I worked in Radio & Television for 15 years, I know they think your stupid, I once did too, but times have changed and you & I have the power back in our hands once again. We are the people formerly known as consumers, so ad agencies, creative departments, stop talking to us (me) like I’m stupid!
Do you think Ad Agencies think you are stupid?