I’m going to let you read me thinking out loud today, here’s a few things on my mind right now, and I’m laying it in front of you to ponder. Here’s the thing(s).
An interesting trend is taking place and it’s a problem for insurance companies, it means a loss of revenue, and possibly a declining customer base. I suspect it’s a problem for more than just Insurance Companies. I’m not saying insurance companies are on the endangered species list, but there is a need for innovation in that industry, one that will allow them to adjust to this trend.
Let’s say you are a Futurist, say like me, and you get that call from your insurance agency. They start to ask the regular questions and you keep saying no I don’t work that way, I don’t have tons of equipment, and people don’t come to my office and so on. For example, your business might look this way in more detail.
You are a sole proprietor, you only do workshops & public speaking 90% of the time, if you do work with clients it’s at their offices, and your equipment might be a $750 Laptop, and Internet Connection and a smart phone. Oh, and did I mention, you are most of the time mobile, on the move. You never have clients come to your home office or desk, your workshops are held at another site like a hotel or local school, because you are not a typical bricks & mortar business. How does an insurance business get that extra business out of your home insurance when your considered home-based business functions like it doesn’t exist?
Everyday, more & more people are starting businesses with little or no overhead, not like the old home-based businesses we are used to starting. You know, the one’s where you have to carry inventory, have customers do pick-up at your home, or you have expensive equipment on your premises. Don’t get me wrong, many still do this but they are somewhat short sighted I think.
It’s almost like this type of business is a loop-hole in the home insurance industry, these types of businesses have been around forever, and I’m certain existing policies don’t cover all facets of this type of business. You’ve read it here before, you probably heard me say it, a connected audience, or a connected consumer can not be forced or controlled, mostly because they are on the move at all times. As the population grows more than 9 billion over the next 15 years, much of what we know today will have been re-written, like insurance policies, they need to adopt the social and mobile trend. The new businesses of tomorrow are mostly digital, require virtually no traditional functionality, and will never see a customer come to an office.
If you were to ask me if I had a FAX machine, I would answer back with, what’s a fax? Imagine when your kids, kids have kids, they will never know what a FAX machine was, a Computer in a Tower, or maybe even a Laptop for that matter. That leaves one thing, hand-held devices, or, technology that is embedded into our eye-care / contact lenses, or maybe the RFID chip finally gets it’s day and be put into our bodies. RFID is actually already here, you carry it with you everyday, so the chip no longer needs to be in us, we have social accepted carrying it around in our pockets. I know, I know, I’m going down a rabbit trail.
I’m not saying the demise of insurance companies is imminent, I’m suggesting they need to observe a trend that would seem to impact their livelihood. I would also suggest, not unlike Real Estate, you & I will be able to handle / do what these agents do for us today.
If insurance companies are still cold calling existing clients to develop new revenue, in the home-based businesses sector, I would suggest finding another method, because we can do that ourselves. The insurance company rules will change as the shape of business takes place, the rules though, are currently being broken and by-passed because of this trend in business.It’s no ones fault, it’s evolving, it’s changing it’s look, you might call it a Chameleon.
The future of business is a social and mobile business, the details still need to be worked out, but if your business isn’t paying attention, then you won’t get the attention. So I ask you, do you market to convert, or do you market to get attention? If it’s the latter, you have increased your chances of conversion ten fold, attention is the new currency, and you will use it to convert your product & services into cash.