How many times have we this, actions speak louder than words…it’s just another way of saying, it’s not what you say, it’s how you respond. Everything we do and say comes from some form of stimulus, we saw something, we heard something, and then we responded. I’ve said this before, and I teach it often, we are the ONLY creatures on earth that have the ability to STOP, THINK, THEN….decide how to respond. We can actually stop in the heat of the moment, every other creature on the planet can’t stop, they merely react.
Often, in our day…we have things happen that completely frustrate us, most of us react in a way that tells everyone around, you’re not happy with what just happened or was said. I run other businesses, and sometimes things happen that are truly out of your control, you can’t fix it, you don’t control the situation, you have to rely on other people not under your tent.
One of my businesses is a webhosting business, sometimes things break, and have nothing to do with me and my team, things don’t happen the way they should, and take far too long to get resolved. In the meantime, customers can’t do certain things, can’t manage their website’s, or add email accounts.
With so many webhosting companies getting attacked, I’m actually surprised their aren’t bigger problems. Everyday there attempts to break into servers, billing systems, and WordPress sites. The amount of work that goes into protecting yourself is staggering at times. Companies like GoDaddy & Hostgator go down regularly, sometimes unnoticed, other times they can’t hide….third-party software companies go through the same things. Most companies it’s licenses, they keep those licenses alive remotely (not locally), so when that third party company goes down, so does all their customers, we can’t run the software to play or run our businesses. When that happens, it’s out of my hands, out of my control, there is nothing I can do but wait! Then frustration sets in.
So, how do you respond when you find yourself in this out of control situation?
The point is, we can’t possibly control everything, and we can’t stay in a perpetual state of frustration and anger, it’s just not healthy, we have to learn how to wait, learn how to trust other people doing everything they can to resolve the problem(s). So when things go sideways, try to keep things in perspective, error on the side of grace, and let those who can actually solve the problem, do their job, waiting is sometimes part of the job, part of being in business.
Like I said, it’s not what you say, it’s how you respond. Sometimes what you say, is not how you should respond, stop, think about how you should respond in a calm rational way, then respond. It’s too easy to get mad. Someone once said, the first one to get mad loses.
I have tried to live a my life with consistency, I don’t tend to get mad, but sometimes my direct style of communication gets me in trouble. I’ve always told the truth, I don’t know how to lie, I was good at as a kid, but as an adult, a business person, it’s not a good practice. I would rather have influence over someone than authority, the later is not an effective way to manage people or run a business.
I hope this gives you some perspective, something to think about, something you can practice and put into action. People are watching, people are listening, and they are always assessing what kind of person / leader you are, don’t let what you say undo all the good you’ve done. It’s not what you say, it’s how you respond. If it makes you feel better, I’m having one of those days where my response may come from the dark side of Owen : )
Let’s first ask the question, ” What Is A Brand?”.
It’s not a Logo , it’s not a Name….a brand is a series of expectations that people have of your product or service, based on the promises you’ve made.
Using that as the definition of a brand, answering the question of what happened to Target’s Brand in Canada, it was broken from the moment they opened their doors. They didn’t keep their promises, lower prices, more selection, and so on.
They broke their promises, and now they are closing 133 stores in Canada….why? Because you didn’t trust them when they said they would make good on their promises. You had a bad experience with Target Canada.
So what’s your businesses Brand? Have you gone the traditional Industrial Age way of thinking, where your brand is a logo or a name, and don’t really care, or have you decided to give your market positive experiences, based on the promises you kept, reflecting how much you do care. The later is the new connected business model, it’s open & it’s free….The Open & Free Business Model.
Dare I be so bold to say it, Social Media is not a business model.
I struggle with the resistance of business owners still today, hanging onto old ways of doing things, trying be in control, running around in circles trying to keep up, business has changed / is changing to where you must deliver your product or service to your customers, if you don’t, they’ll click and be gone. It wasn’t long ago when you had to go to the store, we used film for pictures, we no longer need a land-line, and kept current reading newspapers, now we just have to make a few clicks on a mobile device!
Customers are taking away the business owners power, they are choosing how and when, and how much they’ll pay. This has very little to do with Social Media, it does have everything to do with how business really is, and eventually you will either embrace it, or continue to resist it…either way, you’ll have to change how think about your customers, and how you run your business. Sure there will always be certain types of business that need manual labour, but many of those jobs, as much as you don’t want to believe it, will be lost to automation, this technological change will be devastating to the families relying on those jobs.
This has very little to do with Social Media, it does however, have everything to do with The Open & Free Business Model!
Social Media is NOT a business model, you don’t plug your business into Social Media, you plug Social Media INTO your business.
If I may, please visit a new business page for Spark Research & Reports – good friends of mine, and I am also a Senior Adviser for this fine group of people. Be sure to give your love by clicking LIKE while you’re there too. Bobbi will be posting new content there to help give you insight and perspective and a great many business ideas and concepts. Also, a new website was just launched, please let us know what you think: http://sparkresearch.ca/
When we don’t fully understand something, or we fear the thing, we give it a name to justify our rational towards it. There is no secret to content marketing, or content, it is just that, content…. with a message, and most of it is geared to selling something. As much as we all say, “I don’t like selling”, that’s what we do every day, in our conversations, and in our blog content, we’re either selling ideas, or products and services, but we are always selling. We all want conversion on some level, whether it’s views, traffic to a site, or for someone to buy what you’re selling.
Whatever it is you’re sharing, on your blog, on social networks, you are selling, you’re marketing….you either want click’s on your shared content, or they’re going to be asked to buy something on the other side. So let’s knock off the fancy names and just tell the story, stop hiding behind something to help you have a clear conscience. Most people hate being sold, so we change the game, we give selling a new name, content marketing. You’re not fooling anyone, you’ve just created a new revenue stream of lies.
Whatever content you’re going to share, tell the story, tell it well, believe in it, own it, but don’t make it something it’s not. Content marketing is a scam.