Here we are yet once again, Christmas time. Why is it that we are all shocked by the fact it’s upon us and we just aren’t ready for it? If you’re one of those people, and you are a business owner, I ask you, how do you stay in business? I’m mean really, you are the one who is supposed to have the house in order, making sure all is on schedule, and then you say you’re not ready for Christmas?
Ya I know I’m ranting a bit, it sounds silly doesn’t it, but yet many of us do just that, some credibility is lost when you admit you aren’t ready for Christmas. It’s the same date every year, it happens only once per year, you know what it means, and you know what you are supposed to do, so what’s the problem.
Now I’m generalizing here but, we tend to spend our time & money on what we believe is important to us, not being ready for Christmas speaks volumes about how you value the world, how you value the people around you, and especially your immediate family.
Those in Social Media circles claim they love their followers and so on, we are all very nice to each other here, we lift one another up, we help for free alot, and we say things we don’t really believe. That’s the truth really, but we want to move forward and move ahead, and in the Future of Business you won’t be able to do that without people helping one another. We are moving into a Merry Christmas Economy!
In a Merry Christmas Economy we help one another, we don’t expect anything back, we just want to be a part of something larger than ourselves. We will share openly, we will click on Like buttons and Re-Tweet icons to show how much we value others and their businesses. We value relationships, we value the world differently, and we all have the same basic needs (in general), this new economy is open to anyone, it’s to good to be true, it’s awesome! You will need to make your brand / product or service like-able if it isn’t already, that’s how your business will be judged.
Gary Vaynerchuk has written about the Thank You Economy, is he talking about the same thing, he wants you to care, to care about those around you, and mean it. He not only wants you to say it, he wants you to actually do something about it. But will you, why all of a sudden now, why in this Social Media ERA is that so important?
It’s gut check time now, look deep into who you are, why you’re in business, why you in Social Networks, are you practicing, are you participating in business for others or yourself? If you are honest, others are secondary, but they shouldn’t be, they pay your bills, they provide the roof over your head. They will determine if your business is liked! But yet, we make it difficult for customers to deal with us, we make them jump through hoops to get our help, we make them work to hard to do business with us, why is that?
The Future of Business will be very different, being social is the osmosis of being connected, being connected means the world will decide what is good and what is bad, not slick marketing. This connectedness means we are on the move at all times, we are mobile in such a way your business will have trouble tracking and understanding the consumer, unless your values match with there’s.
The Merry Christmas Economy has an underlying problem, it has to solve the problem of an entitlement mentality. In The Future of Business, we must provide access over pay-walls, and find seamless ways of qualifying the consumer. When we get past the entitlement thinking, we will get to the heart of the matter, where people matter, make doing business with our brand, product or service virtually painless, only then will we have insight into the future of business. Dealing with your business has to be like breathing, no thinking, no obstructions, no walls, wide open hospitality, an experience they won’t forget, something they do through osmosis. Just like in the movie A Field Of Dreams, they will come and they won’t even know why. Is that your kind of business, one that participates in the Field of dreams, if you build it, they will come. It could be like that, but it will boil down to how you value others in a Merry Christmas Economy?