RIP Social Media – you’ve become mainstream media – what was unique & useful, has become another traditional advertising channel : (
I think the Term “Social Media” or “Social Marketer” will go away eventually, we’ll call them something else – mostly because social networks are so homogenized and embedded now. Teaching Social media is really no different than teaching someone how to use the telephone, eventually…everyone will just communicate thru everything (IOT) in the matrix of The Internet Of Things.
What say you?
Back in 2008 Twitter was on fire, I was getting over 100 new followers a day, it was insane and fun! I would spend hours talking to people all over the world, it was so exciting, it was great to just sit and talk to people. You could be heard, you were easily found, it was a great way to build your business, for FREE! FaceBook was also new and an interesting place to be, you could be easily heard there as well. So what happened?
Today, almost every social network has become a megaphone, a yelling channel, a place to simply regurgitate content, a spewing of highly repetitive news bits. The louder you yell, the noisier it gets, the more crap you post, the crappier social networks become.
The biggest change, the social networks have changed their algorithms to reward paid content, the paying advertisers. I don’t have a problem with that strategy, that’s free enterprise. So how do those who can’t afford those promoted / advertising rates, it can spin out of control quickly if you don’t know what you’re doing.
What used to be the wild west has become a pay wall in a near zero marginal cost society, this is not a good thing for everyone. NET Neutrality is similar in that we the people are fighting tooth and nail to keep the Internet open and somewhat free. The big cable companies and ISP’s want to control what you can see and do….the social networks are acting similar in that you can be found and heard if they allow it, if you pay for it.
Social networks are not acting in the best interest of the people…and they shouldn’t I guess, they started for many reasons, the biggest was to earn large amounts of money. I’m not convinced money was the main motivator, but money is a powerful illusion, we honestly believe we’ll be happier with more money, in most cases that’s not true.
So what happened to social media networks? Why are they making it harder and harder to be found and heard? And why do we feel we just have to be there? I guess we drank the social media kool-aid, it taste’s too good.
My message to you, stop wasting so much time Tweeting, Updating and posting noise….stop and go do work that matters, make the world a better place, go change lives. Go and teach someone to do something they never thought they could do, something that improves another’s day, maybe their life. Unless you have a job that can afford to spend the time and money to maximize social network advertising, you’re hiding, you’re not doing work that matters.
I challenge you to think back when you first signed up to a social network, and ask yourself what happened to social media networks since you joined the masses.
How much time do you invest in Social Media Networks? Is it good use of your time? What are you hiding from that could make your life better, maybe even more money? I urge you, stop….stop hiding, someone needs your help.
Today I ask the question:
“Do you prefer comments on a Blog, or conversations on FaceBook, Twitter, LinkedIn, and other Social Networks?”
I prefer Blogs, I like to keep the conversations here, not spread over multiple Social networks, at least here everything is self-contained. It’s easier to pull together smart thinking when all the comments and thinking are in one site when a question is posed. Now, having said that, you’ll notice this Blog doesn’t get many comments, maybe my content just isn’t interesting, or people just don’t agree and don’t take the time to let me know. It matters not, this is my space, it’s also a space for people who are interested, like-minded if you will, in my research, my point of view, my perspective, my foresight…it gets cataloged here on this Blog.
Now, I can’t control where you want to talk about my ideas, my blog posts, I just go where you are….when I have the time. The easiest way to get my writing…sign-up for my updates, then it hits the Inbox, that’s where we can have real in-depth conversations.
I understand it’s easier to comment on a Social Network, I publish to Social Networks with the hopes you will come here, at least then you might look around, read more and get exposed to more of my ideas and thoughts.
So if you aren’t commenting here, you may have already answered my question, or maybe…you never thought about it before. Never the less, feel free to comment here, I would love to get your view on the topic.
Do you prefer Blogs Or Social Networks?
I’m not sure why, but it appears to me, those who teach Social Media are really just teaching people how to use the telephone. Eventually, people talk, and figure things out, SM is not that big a mystery. What is a mystery, is how Social Media Guru’s / Experts don’t agree on the Social Media ROI or what they report to clients. Most report the wrong information, and sometimes….it’s reported on purpose. Social Media GURU’s / Experts, this is for you, and for those wanting to learn, some insight from a real professional.
One of my Favorite quotes from the Social Media ROI book by Olivier Blanchard is:
A Social Media Program Manager who only reports on “social media numbers” is just being lazy. Always keep your eye on the business objectives that your social media program is there to support.
– Gaining real-time insights into consumer preferences and perceptions
– Improving the organization’s crisis monitoring and response process
– Increasing the reach of marketing efforts
– Increasing the impact of marketing efforts
– Reducing customer service costs
– Improving customer service outcomes
– Amplifying a campaign’s impact
– Increasing sales through frequency, reach and yield (FRY) methodologies
– Humanizing or otherwise improving the organization’s image in the eyes of consumers
– Helping reverse an event’s negative impact to the brand (such as PR faux-pas, an ecological catastrophe, or an interruption of service)
– Improving customer relations to help increase customer loyalty
If you must report on typical social media metrics such as net new followers, views, likes, subscriptions, mentions, comments, visits, shares, and re-tweets, do so in context.
If you want the book, and I highly recommend it, go here — http://smroi.net/
I don’t get a kick back, but I do get a name mention in the book, see if you can find it : ) – just buy it, and practice what Olivier preaches.
End of rant : )
For years I’ve shared with you about where business is going, and how it is changing, I’ve tried to plant idea’s into your noggin, with the hopes of giving you some insight, or….foresight of what’s to come, and what to do about it. Everything is changing so fast it’s hard to keep up, and yet, so many are doing what they’ve always done, and many don’t understand why business is still changing. We want things static, we want things in their place, we love our comfort zone, I think that’s how the theory of Pavlov’s dog came to be. With that in mind, a short story.
There was a man who owned a dog, the dog always sat on the porch, and it howled constantly. The neighbor complained about the constant howling and barking, the owner said, the dog howls because it’s laying on a nail. The neighbor says, “why doesn’t get off the nail, go lay down somewhere else?”. The dog owner says,”I guess it doesn’t hurt enough”.
Today the business owners are the dogs sitting on nails, they want to get off the nail, but they are afraid because they know they aren’t really in charge. They believe if they get of the nail (change) they’ll lose business, worse yet, they’ll have to close the business. This belief isn’t really true, but it’s a real emotion. So who’s in charge?
The answer to the question of, who’s in charge is simple, it should be obvious. It’s your customers.
The future of business, and the future of your business will always have the same boss, those who come to your business, visit your site, and buy your product or service. You, were never in charge, you merely ran the business, and provided what customers wanted. When you change the way you think, stop worrying about how to use Social Media, and looking for short cuts, you can get to the heart of the matter. The questions you should be asking, if you don’t know is, not how to use Social Media, but why your customers are using it, and which one’s are they using. At the very least, start there, the rest will come out of the data you’ve collected, if the rest is still not coming, you’re still asking the wrong questions, and maybe in the wrong place.
If you want your business to survive in the future, ask yourself who’s really in charge.