In the next 3 -5 years there three major things that will force how we think and how we do business on the Internet. You need to prepare today in order to adopt new ways of doing business online in the future. To adopt new ways of thinking, a paradigm shift unlike you have ever had to endure in the past. Giving customers what they want is paramount, if you don’t, word of mouth will work against you at a faster rate than you can ever recover from. The future is filled with change, how you embrace change matters more than ever today. The next 5 years will test your ability to make changes.
Questions to consider: 1.) Does the Technology you use today help fill your sales funnel? 2.) Does your current technology improve productivity? 3.) Do you have easy ways for your customers to connect with you or talk to you? 4.) Does your current technology help build your brand? 5.) Does your current technology match your business objectives? 6.) Is your company web-native, is the web your primary way of doing business? 7.) Does your current technology make paying for your product or service easy and in a seamless way? 8.) How easy is it to do business with your company online?
3 Things to pay attention to:
1.) The 3 Billion yet to come
In the next 5 years we will see the arrival of 3 Billion people, that’s 3 Billion more people online than there is to date. This will create a sound boom, an avalanche of new content and a serious need for filtering the noise. Filtering content will be more important than creating it, and you will need to be tagged to be heard. If you do business online, getting attention and converting will be much more difficult if you don’t prepare today. These new consumers will want more control and will not be forced into paying for something they can find elsewhere. Hence the phrase, Proudly Found Elsewhere. Your Ecosystem will need to harness the power of an open economy to survive.
In the next few years 30% of all commerce will be done online, do you have the right systems in place to adopt that 30%? It is expected that that number will eventually hit 60%, are you ready to serve them? Do you have a team working on creative ways to adopt to the web in a primary way? Are you still treating the Internet as an add-on to your business?
3.) Mobile & Social
The Internet is shifting from computers to mobile devices, eventually these devices will be embedded into eyecare and possibly bionic lenses. More text messages are being sent than actual vioce calls are being made in the USA today. Is your business channeling to mobile devices? Are designing systems to adopt mobile devices that integrate social networks? Each day new mobile devices are being developed, and each day more and more business is being funnelled through mobile social networks, is your business leveraging new technologies that maximize presence and attention?
The world is getting faster and very mobile, the web is central to everything being developed today, are you there, will you be ready? The world is coming like a tidal wave, will you ride it or be hit by it? It’s an exciting time, embrace the open economy and the open & free business model, adopt this new way of serving others and generate more revenue than the past.