In the next 3 -5 years there three major things that will force how we think and how we do business on the Internet. You need to prepare today in order to adopt new ways of doing business online in the future. To adopt new ways of thinking, a paradigm shift unlike you have ever had to endure in the past. Giving customers what they want is paramount, if you don’t, word of mouth will work against you at a faster rate than you can ever recover from. The future is filled with change, how you embrace change matters more than ever today. The next 5 years will test your ability to make changes.

Questions to consider: 1.) Does the Technology you use today help fill your sales funnel? 2.) Does your current technology improve productivity? 3.) Do you have easy ways for your customers to connect with you or talk to you? 4.) Does your current technology help build your brand? 5.) Does your current technology match your business objectives? 6.) Is your company web-native, is the web your primary way of doing business? 7.) Does your current technology make paying for your product or service easy and in a seamless way? 8.) How easy is it to do business with your company online?

3 Things to pay attention to:

1.) The 3 Billion yet to come

In the next 5 years we will see the arrival of 3 Billion people, that’s 3 Billion more people online than there is to date. This will create a sound boom, an avalanche of new content and a serious need for filtering the noise. Filtering content will be more important than creating it, and you will need to be tagged to be heard. If you do business online, getting attention and converting will be much more difficult if you don’t prepare today. These new consumers will want more control and will not be forced into paying for something they can find elsewhere. Hence the phrase, Proudly Found Elsewhere. Your Ecosystem will need to harness the power of an open economy to survive.

2.) Web-Centric

In the next few years 30% of all commerce will be done online, do you have the right systems in place to adopt that 30%? It is expected that that number will eventually hit 60%, are you ready to serve them? Do you have a team working on creative ways to adopt to the web in a primary way? Are you still treating the Internet as an add-on to your business?

3.) Mobile & Social

The Internet is shifting from computers to mobile devices, eventually these devices will be embedded into eyecare and possibly bionic lenses. More text messages are being sent than actual vioce calls are being made in the USA today. Is your business channeling to mobile devices? Are designing systems to adopt mobile devices that integrate social networks? Each day new mobile devices are being developed, and each day more and more business is being funnelled through mobile social networks, is your business leveraging new technologies that maximize presence and attention?

The world is getting faster and very mobile, the web is central to everything being developed today, are you there, will you be ready? The world is coming like a tidal wave, will you ride it or be hit by it? It’s an exciting time, embrace the open economy and the open & free business model, adopt this new way of serving others and generate more revenue than the past.

About Owen Greaves

I'm a Futurist, I write, speak, and teach the open & free business model, the future of business. Create. Differentiate. Deliver.  

10 Comments

  1. Mike Fast on May 30, 2010 at 12:12 AM

    thanks for the heads-up, owen. food for thought. i wonder how all of this relates to the church? we aren't selling anything, per se, but we certainly are social and do have services to offer those in need.



  2. owengreaves on May 30, 2010 at 12:37 AM

    Hi Mike, I was going to write you earlier but I had a long chat with Jamey MacDonald about how this relates to the church and what BGC should be trying to help implement. This isn't the place but we'll have to talk and I can show you what I'm thinking.



  3. Mike Fast on May 30, 2010 at 7:12 AM

    thanks for the heads-up, owen. food for thought. i wonder how all of this relates to the church? we aren’t selling anything, per se, but we certainly are social and do have services to offer those in need.



    • owengreaves on May 30, 2010 at 7:37 AM

      Hi Mike, I was going to write you earlier but I had a long chat with Jamey MacDonald about how this relates to the church and what BGC should be trying to help implement. This isn’t the place but we’ll have to talk and I can show you what I’m thinking.



  4. Rob Cairns on June 1, 2010 at 9:36 AM

    Owen,

    A great post.

    To add to a few things that you said:

    Point 1 – more people are coming online every day that means the online market place is growing in a big way making it a major player in todays economy.

    Point 2 – The reason more commerce will be done online is it is cheaper. Their is no need
    for a big office or a large store front. In the case of retail, it means I can order what ever I need when it is convenient for me. I am not held to traditional store hours.

    Point 3 – The world has already gone mobile. Look at the Ipad, Iphone, and the netbook markets. These are just a few of many that show the shift in portability.



  5. owengreaves on June 1, 2010 at 10:51 AM

    Good points, the world is coming and we have to get ready to deal with the other 3 billion, one way or another we will have to deal with the many yet to come. Mostly from a noise factor we will have to filter, ensure our security is in place, and then be able to handle the tsunami of potential new customers. Your Eycosystem will need to be able to address so much more than it does now.

    Thanks Rob for your comments.



  6. Rob Cairns on June 1, 2010 at 4:36 PM

    Owen,

    A great post.

    To add to a few things that you said:

    Point 1 – more people are coming online every day that means the online market place is growing in a big way making it a major player in todays economy.

    Point 2 – The reason more commerce will be done online is it is cheaper. Their is no need
    for a big office or a large store front. In the case of retail, it means I can order what ever I need when it is convenient for me. I am not held to traditional store hours.

    Point 3 – The world has already gone mobile. Look at the Ipad, Iphone, and the netbook markets. These are just a few of many that show the shift in portability.



    • owengreaves on June 1, 2010 at 5:51 PM

      Good points, the world is coming and we have to get ready to deal with the other 3 billion, one way or another we will have to deal with the many yet to come. Mostly from a noise factor we will have to filter, ensure our security is in place, and then be able to handle the tsunami of potential new customers. Your Eycosystem will need to be able to address so much more than it does now.

      Thanks Rob for your comments.



  7. Rob Cairns on June 1, 2010 at 4:36 PM

    Owen,

    A great post.

    To add to a few things that you said:

    Point 1 – more people are coming online every day that means the online market place is growing in a big way making it a major player in todays economy.

    Point 2 – The reason more commerce will be done online is it is cheaper. Their is no need
    for a big office or a large store front. In the case of retail, it means I can order what ever I need when it is convenient for me. I am not held to traditional store hours.

    Point 3 – The world has already gone mobile. Look at the Ipad, Iphone, and the netbook markets. These are just a few of many that show the shift in portability.



  8. owengreaves on June 1, 2010 at 5:51 PM

    Good points, the world is coming and we have to get ready to deal with the other 3 billion, one way or another we will have to deal with the many yet to come. Mostly from a noise factor we will have to filter, ensure our security is in place, and then be able to handle the tsunami of potential new customers. Your Eycosystem will need to be able to address so much more than it does now.

    Thanks Rob for your comments.