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The Future Of Business – It Will Get Harder & Harder To Get Attention & Build Trust

The Future Of Business – It Will Get Harder & Harder To Get Attention & Trust. I chat with many who say it’s hard to get attention online for their business. There are many ways to skin the cat, you could spend lots of money trying to do online what you’ve always done offline, but that seldom works. The online world is a unique beast, people don’t want to be sold, they don’t want to be yelled at in Social Networks, but they do want things on their own terms. And that is one of the many challenges business owners are facing everyday, but why don’t business owners understand, because it’s still confusing.

The two biggest reasons it will get harder to get attention & trust, it’s sheer numbers really. The first issue is the noise, I mean the volume of it, and you’re in there somewhere trying to be heard. Let’s look at the noise problem, there are currently 2.2 Billion people on the Internet, almost a Billion on FaceBook, and factor in all the other Social Networks. Each network has an approach on how monetize or generate revenue, and some have models for business owners, you know, FaceBook Pages, Google Plus Pages for business and so on. But 2.2 Billion people are producing a crap load of content (noise), and it’s a tidal wave of information, a giant global wall of noise, it’s already hard to be heard right? The second issue is….Well, there’s still another 3 Billion people coming online, and our tools have not progressed at the rate they need to, so we can all filter the noise effectively.

It is perceived, the larger the following you have online, the easier it is to be heard, and supposedly you are trusted at a higher rate. If we used the Industrial Age way of thinking, that would be true, but it’s not!

Consumers online are much more in control of you and your business than in any other time in history of doing commerce. It takes nanosecond for them to find out how ethical you and your business is, and if it isn’t ethical, you will probably never get heard again. Bad service, bad communication, and bad treatment of customers, are all on hypersensitive mode today.

It is perceived, that if you were an early adopter of any technology, you will be heard and seen as a leader, that too is not true. You may be for a short period of time, but eventually your output of content will be your voice, and if the masses don’t like your voice, you will be ignored. If your product or service does not deliver what it supposed to do, you will be ignored.

What does all this mean? It’s going to get harder and harder to get attention and build trust. The world is getting fussier, more sensitive, and has what some would call hyper sensitive BS protectors on. And that filter will work at a high rate.

So what’s the answer, probably far too many for you to adopt I suspect. Products & Services from this day forward have to be compelling, solve problems, deliver what it claims, and do so at an almost perfect rate. I can’t imagine what that means to be completely honest, a perfect delivery rate, a product or service that never fails, it gives me a headache thinking about it. Oh and BTW, I have the same problem you have, are you hearing me? I didn’t think so, too many people out there disrupting my disruption.

In the end, do the best work you can, deliver the best solutions you can, and be the best person you can…treat you customers the best you can, and above all, support them better than anyone else can. At least then you might have a chance to be heard, and your might be able to build trust through your efforts. You won’t be able to take a day off from these problems, they will be in your face everyday.

Deliver solid customer service and create a buzz, build a tribe, and your tribe will help you rise above the noise, and then maybe, you will have built trust.

The Future Of Business? It will get harder & harder to get attention & trust. Do think it’s getting easier, or harder?

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  • http://www.robertbcairns.com/ Rob Cairns

    I agree the numbers are an issue Owen. Part of the problem is people tend to associate numbers with Trust. You highlight this in your article.

    An example of this is if you have 150,000 Twitter followers the believe is you are more trustworthy then someone with 5,000 followers.

    The false perceptions by people is what makes these really hard. You need to earn trust and that is the hard part in today’s social media economy. This takes effort and hard work.

    The early adopter philosophy is interesting. After 24 years professionally in technology I am no longer an early adopter. This does not make me any less of a leader. What it does make me is more business savvy, cost effective  and more sensible.

    Thank you for sharing your views and for writing.

     

About Owen Greaves

Owen Greaves

I’m a Futurist, I write, speak, and teach the open & free business model, and the future of business. Create. Differentiate. Deliver. It’s a paradigm shift, I help you increase profits by changing the way you think about business.