In an early post I shared that everyone will be an affiliate of something, but that won’t be enough. The day of a single revenue source are behind us, we will need more than one revenue stream in order to survive in the new business landscape. Just selling real estate won’t be enough, or providing one consulting service, you will need to provide value added services, provide other products that are useful to your clients.
Most entrepreneurs are always looking for that next thing to sell, that next problem to solve, because they know that if they don’t keep solving problems, consumers will use the first person or business they find. The bigger issue would be, how do I stay top of mind, how do I ensure that I am found, and how do I know I’m being heard. You’ve read it here many times, make more than you consume. make more of whatever you are selling or whatever solution you are providing.
Now, it’s not enough to just slap some ads on your site, or sell more stuff than you used to, and call it multiple revenue streams. You need to think long and hard how these value added services or products will be incorporated into your business, into your marketing, and how you will handle orders….there is much to consider. You can’t willy nilly it for the sake of making a buck. Although there will be many who do just that, unfortunately I don’t have the power to make those individuals stop.
There many ways to go about finding multiple revenue streams, some simple, and some, not so simple. I like simple to be honest, here on owengreaves.com you don’t see too much complication here. I promote Headway Themes, why? I think it’s the best, if not the best theme for WordPress. So I can’t recommend the product enough. I even have a page dedicated to it, with a list of over 400 sites using the theme, I list them so you can see what others are doing with it.
What you may not know about owengreaves.com is, I also have my own webhosting company, I use it for clients and friends mostly, why? That’s another blog post, but, there are another 3 Billion people coming, many will need webhosting, I just want to be able to provide that service, and….solve that problem.
I spend the majority of my time studying trends, tons of data, and look for interesting things in human behaviour, why? So I can share with you my findings on the future of business, much is changing and most people in this space aren’t really paying attention to it. You would think, if that’s true, why do I spend so much time there? Simple, most aren’t, and I can help business owners and entrepreneurs create new ideas to adopt that future I’m talking about.
I do consulting work in many areas of my studies, think-tanks sessions, workshops, and I do alot of public speaking to ensure my message is heard. All are different kinds of revenue streams, all have a slightly different way of generating income. One or two will be your primary money shakers but, you will need a handful of ways to fill the bucket with coin.
If you haven’t given this much thought, if you haven’t sat down and looked at your business from this perspective, if you haven’t considered different products and services around your single revenue stream, you will have a difficult time surviving in coming years. The next 3 -5 years, not 10 or 20, the business landscape is changing faster than you think, and people aren’t going to tolerate you dictating, they won’t come to you, you will have to go to them. How, through a mobile device’s and virtual reality.
What ideas do you have to enhance your one revenue stream, have you considered having multiple revenue streams, 5 or 10 different revenue streams. And will these products and services be yours, most likely not, you will be an affiliate of most of them, but you will have your own. That’s where the profit margins will be greater, in your own products and services.
How do you see the landscape of business in the next 3 – 5 years from this perspective? Thoughts?