The world of business is struggling to re-invent itself, the comfort zone of executives paralyzing corporations everywhere is coming to a point of no return. With the shift from baby Boomers to Zoomers, the business handbook is about to be thrown out the window and rewritten by these fine young business cannibals. They will cannibalize the very business models that succeeded the last 100 years, only to be thrown out or completely rewritten. The Boomer, Gen X, Gen Y generations are doubling over in pain from the paradigm that is taking place. We are moving to Cloud Computing & The Power of One.

Ten years ago I shared at a conference, that one day Microsoft would have you save your documents on their servers, today we have Microsoft Office in a web based format, and you are saving your documents out there on the Cloud. Now I had no idea what it would look like, but it was predictable. Google Doc’s has you doing the same, not too mention all the other tools you use for free at Google. Google has us, just like Neo in the movie the Matrix. We just can’t help but use Google’s FREE tools, search, Google Earth, Google Maps and so on. Google has figured out how to get our attention, they came to us, they made themselves available to us 24/7, and they did it without making us spend a dime. The Cloud is here and it’s going to get better, stronger and safer. Think about the power you now have because of Google, they have shown you how to take control, they have shown you your true power without telling you.

We have also moved into a new generation of entrepreneurs, we the people are getting the power back again, back from those who have kept us in a fragmented state. The Power of One is unparalleled here on the Internet today, and it’s just beginning. Social Media for some reason woke the world up, and yet, being Social is not new. We’ve been doing it for centuries, it’s just different now, it’s been transform into a digital realm. We are now driven indoors, we can do things today we couldn’t do before, and no each one of us has power we didn’t have before. The challenge with that power, we’re still not sure what to do with it. Sure, some individuals are making good use of this power, but for the most part, the world still doesn’t know they have it. This Power of One.

When speaking or doing workshops, people are so confused by the power they have in their hands, and when you share a few things they have the power to do, they say they don’t know how. With Great Power comes Great Responsibility, it could be that is the underlying fear that immobilizes people. The power of converting mass market to mass niches, which in turn takes the control away from the very people that have kept we the people in a fragmented state.

In the book, What Would Google Do? , Jeff Jarvis writes, ” Advertisers, manufactures, retailers, media companies, and politicians find it convenient to see us as masses. It’s the essence of their business, their efficiency, their reach, their economy of scale. We are their critical mass. So for them, our new found power to stand out and act as individuals, to coalesce into networks of our own, and to rise above them in Google searches — is a supreme irritant, even a threat.”

The shifts, the paradigm shift we all must go through is a painful one, as we move to the cloud & the power of one, we are a threat to those who want to keep control. To keep you coming to them, to pay for things kept behind walls, to force you to act in a manner that makes you feel sold. Those days are over, the marketplace is now becoming Open & Free, where Open & Free is a Business Model.

The Cloud is a very useful tool, and it will get better. The Cloud will also assist in giving you power you’ve never had before. You do have control, just open your eyes, remove the fear, and let your voice be heard, because the world is listening unlike they ever have before. So speak up, use the cloud & you will be one of the many known as The Power of One.

About Owen Greaves

I'm a Futurist, I write, speak, and teach the open & free business model, the future of business. Create. Differentiate. Deliver.  


  1. […] This post was mentioned on Twitter by Owen Greaves, Indrid Cold. Indrid Cold said: Cloud Computing & The Power Of One […]

  2. Rob Cairns on August 21, 2010 at 5:57 PM

    Hi Owen, Great post. Cloud Computing is already their. Picasa. Youtube, Flikr and even Gmail are all forms of that in one way or another. I use a device called the Pogo Plug which gives me my own personal cloud.

    Why is so cloud computing more important now then ever? It is because we are in a society where we are doing more and more mobile computing every day. We need access to all our data no matter where we are.

    As society becomes and more and more mobile, the need for cloud computing will be greater every day.

  3. Esther Schmeer on August 22, 2010 at 11:20 AM

    Great workshop last Friday, Owen. Please send me the power points.

    • Owen Greaves on August 22, 2010 at 1:33 PM

      Hi Esther,

      Thank you for your kind words, I’ll send you the powerpoint via email.

      Thanks again,


  4. Cathy on August 24, 2010 at 4:21 AM

    One thing that worries me about cloud computing technology, and come in your post as well, is that many companies are providing services for free. With less competition it’s feasible now. But with increase in competition & decreasing profit margin, I’m wondering is it possible to maintain this level of free service.

    • Owen Greaves on August 24, 2010 at 6:32 AM

      Hi Cathy,

      The model really forces the creation of revenue streams around the free content, Google does the best job of it so far. The problem with looking at free with old industrial age thinking, we can’t see the feasability. We have been so conditioned to pay upfront for product & services that we are not comfortable with any other way. We have to unlearn what we know about business and learn to trust those formerly known as consumers. It’s no longer a quarranteed channel of price & item.

      Thanks for your comments and I hope to see you here again.