Imagine you’ve been blogging for the last 3 years, maybe longer, it seems like no one wants to know what you happen to be sharing, maybe 35 people a day stop by and take a quick glance, and then POOF! they’re gone. Your bounce rate is over 80% and time spent by visitors is less than 2 minutes, you’re discouraged, you think you’re waisting your time, in fact you’re thinking of quiting.
That scenario is more common than you might think, and that’s by today’s standards of blogging, it may even be a business going through the same challenges. If you are just blogging to share whatever is going on in your life or information you find interesting, don’t fret, in fact you can get excited. Businesses that try blogging, creating content, and using social media networks, tend to have very little patience for activities that don’t generate revenue quickly. Blogging, or sharing may look much different than today, it will have to be delivered to all mobile device formats.
There is much more to blogging and creating content than just throwing whatever is on your mind out there, hoping it will go viral. If you are mostly interested in making money through blogging, then you need a plan, more importantly a why, a direction, where are you going and what does it look like when it’s finished. Oh, and of course a product or service to sell, but that’s another blog post. Sorry to burst your bubble, but do the plan first, and know the why.
So many people think the Internet is “THE” success vehicle without thinking through what that means, the Internet is merely a door that leads to other doors. The Internet is the game changer for sure, but it is mostly a way to distribute products & services, your content, your voice. The future of business is still the same process of solving problems for consumers, the difference is, they no longer will tolerate being forced into buying upfront. Gerd Leonhard coined this phrase, “Proudly Found Elsewhere”. The masses will keep looking until they find it for free, so keep that cool little phrase in mind when planning.
The Blog, the website, is your doorway, is your sharing doorway blocked with a Toll Booth that may be in the wrong place? The younger generations and those yet to be birthed, want access first, they want to try it, touch it, smell it, and yes experience your product or service before making that financial commitment. Sounds backwards doesn’t it, but that’s how they think, and they will boycott faster than you can blink if you try to force them to buy.
One of the first action items before blogging or doing business online, is to know what you are about, what is the core of your business. Knowing what the core is makes it easier to understand which direction to go in, and help you seek out those who are looking for your information, product or service. You will also want to step back and look at a bigger picture, a view of what is yet to come, to get some of understanding who is coming and how they think.
Your content, your voice, does have an audience, it takes time and patience to reach them, and to find them. Depending on your brand, time will be the key commodity,time is what you will invest in the most. Everything you do, all the hours spent into developing, creating, and or building, knows why you are investing. The Future of Business – Your Content, Your Voice matters, eventually there will be an audience looking for you. I say this because the number of Internet users are still in small numbers, eventually, over the next 5 years we will see another 3 – 4 billion people become users of the Internet. Imagine a marketplace consisting of 7 Billion people someday, getting heard will be difficult, so stick with it. Because if you quit now, you will miss out on golden opportunities that have yet come, yet to be discovered, imagine what can be, plan for it, and see the future of your business in terms of, your content, and your voice.