I can remember as a young boy, sitting in front of the radio and listening to The Shadow late at night. The story being told in these who done it’s was captivating, and yet frightening at the same time. I mean come on, murder to a young boy in the 1960’s was unheard of in most small towns in Northern British Columbia. It was like pretend death, not real right? There were other programs but The Shadow always had you shivering, hiding under the covers, and making sure the light was on. Just in case you had to run, you had to see where you were going.
Radio was and is still a powerful medium, I know, I spent 15 years doing it. The problem with Radio today though, they almost never tell a story, they just sell, sell, sell. In my previous post I talk about sharing, and it proves my point, sharing the story is much more captivating than trying to sell 100% of the time. Even listening to a Hockey Game live on the radio told a story, the story of the progress each team was making, the ebb & flow, the swing in momentum, the incredible save Cheevers made but you couldn’t see, the announcers had to be masters of telling that story to keep you listening. The same is true with your presence on your Blog or website, personal or business, the story will draw people in, it’s been proven time and again for hundreds if not thousands of years.
The story is the glue, it is the very thing that can act as a magnet to your product, service or information. Find your story and share it, but remember, the story must be true and authentic, not fiction. It’s the REAL part that makes people come back. Making your story real and authentic, makes you and your Blog useful, especially if it solves a problem or informs them. People always comeback to places they find useful, it’s human nature to stick with what and who they trust. So, is your story trust worthy, is it compelling, better yet, is it interesting?
Every business has a story to tell, I would love to hear the story of your business, and does it fit the future business model, the open & free business model. The future of your business depends on your story being shared. Because, when we want innovation, we must focus on open and free thinking, and the storytelling that accompanies it.