owen at owengreaves dot com

Quote Of The Day By Gerd Leonhard

Have you ever come across someone who articulates your thoughts better than you do? I am flabbergasted by Gerd Leonhard, it’s like he is reading my mind, and then puts it in words I could never have thought of, or deliver it in such a powerful way, it is a special treat to follow his work. I hope you pay attention, we share the same message differently.

He spoke recently at ictQATAR’s Connected Speakers Series, and the greatest description, the best quote I have heard to date to describe The Future of Business & Media. Please read it slowly and ponder the depth of his words.

“The future of business and media is all about interconnected business models that generate mutual benefits for everyone. The era of ‘egosystems’ such as walled, controlled, centralized and RoI-obsessed businesses, is rapidly closing. Now it’s all about creating powerful ecosystems that are built on openness, standards, transparency, trust and decentralization. Think Google versus AT&T, or Twitter versus FoxNews.”

Much change is coming, it’s impossible to prepare for all that is coming, but you can at least be aware and then make changes to lessen the blow. What Gerd is talking about here is a complete reversal of what we believe business is and should remain. As I have said many times, this paradigm shift is not about technology, it’s not about skill set, it’s about how we think. How we look at business as it really is in a digital world.

Please share your thoughts.

About Owen Greaves

I'm a Futurist, I write, speak, and teach the open & free business model, the future of business. Create. Differentiate. Deliver.  

4 Comments

  1. Coughlinb on December 9, 2010 at 10:19 AM

    Owen I think the business world is going to go into shock at all the changes to marketing. In fact I think many will be parallelized from making forward decisions as when faced with so many choices that their knee jerk reaction will be to cower in the corner in the foetal position.

    Today we have so many major company’s that have dominated the scene in just a year or two. Can they be trusted to bring any form of stable future? Then I look back over the previous decade at the many that have come and gone like napster, myspace, netscape etc. So the best we vision can offer is today is that Groupon, and Facebook represent new ways today but tomorrow who knows what will change?
    In summary the poor businessman can no longer count on years of stability but has to move to the evolving 1 year business plan. Actually I shutter at what we will see in 6 months from now. Does the blackberry tablet start yet another revolution, Does Facebook / Bing search function challenge Googles search engine dominance.



    • owengreaves on December 9, 2010 at 3:44 PM

      You are scratching the surface Bill, the problem with change, isn’t that things are changing, it’s how many are actually paying attention and willing to do something about it. Admiting that a change is happening and doing something about it are two seperate actions.

      Thanks for your comments and I trust this message finds you well.



  2. Coughlinb on December 9, 2010 at 10:19 AM

    Owen I think the business world is going to go into shock at all the changes to marketing. In fact I think many will be parallelized from making forward decisions as when faced with so many choices that their knee jerk reaction will be to cower in the corner in the foetal position.

    Today we have so many major company’s that have dominated the scene in just a year or two. Can they be trusted to bring any form of stable future? Then I look back over the previous decade at the many that have come and gone like napster, myspace, netscape etc. So the best we vision can offer is today is that Groupon, and Facebook represent new ways today but tomorrow who knows what will change?
    In summary the poor businessman can no longer count on years of stability but has to move to the evolving 1 year business plan. Actually I shutter at what we will see in 6 months from now. Does the blackberry tablet start yet another revolution, Does Facebook / Bing search function challenge Googles search engine dominance.



    • owengreaves on December 9, 2010 at 3:44 PM

      You are scratching the surface Bill, the problem with change, isn’t that things are changing, it’s how many are actually paying attention and willing to do something about it. Admiting that a change is happening and doing something about it are two seperate actions.

      Thanks for your comments and I trust this message finds you well.