I’m certain this isn’t the first time this title has been used for a Blog Post. One of the most confusing things to most business owners and those not technically savvy is, what exactly is Social Media and how will it help me. Social Media in my humble opinion is seriously misunderstood by most. You can tell by how it’s being used for the most part, you can see the traditional marketers doing their typical advertising outbound push. Hell, even some so called Social Media experts are doing the same thing.
The definition of Social Media taken from the Wiki site:
Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.
I’m probably going to do a bad job at sharing this but I’m going to give you some things to think about, a list if you will. Let’s take a peek:
1.) Social Media is a very human driven practice.
2.) Social Media can’t be done or driven by a single person.
3.) Social Media is not about technology
4.) Social Media is about sharing
5.) Social Media is a mechanism in which you are tagged
6.) Social Media is about ubiquity
7.) Social Media is a tool for listening
8.) Social Media is not about pushing your product
9.) Social Media is what e-mail used to be
10.) Social Media is not a channel
11.) Social Media can help build trust
12.) Social Media deepens relationships
13.) Social Media is real-time expression
14.) Social Media is not new, it’s just different
This list could go on and on, I would love to hear from and add to this list.
What is Social Media to you?