I was sharing on Twitter today about a Newsletter I used to write & produce back in 1995 and Rob Cairn’s said he would like to see it. I thought I would reproduce the content and post it here for you to chuckle over.

Back in 1995 I produced a Newsletter called, ” MARKETING TODAY “, it was an informational piece that was distributed electronically, and the local book store was gracious enough to put it on the magazine rack back in the day. So for a walk down memory lane here is a list of things you couldn’t find on the Internet in October 1995. I even had advertisers in this little beauty!

002

1.) Material on any subject more than a few years old.

2.) Information about small privately held companies.

3.) Information about most companies not USA Headquartered.

4.) Information about Subsidiaries of major companies.

5.) Specialized Dictionaries or handbooks on business subjects.

6.) Directories of companies by industry and location.

7.) Information on business and trade associations.

8.) Information from small commercial databases.

9.) Franchising companies information

10.) Court reports from state and local jurisdictions.

11.) Telephone, fax and TELEX Directories.

12. Business information in languages other than English.

My closing comments on that article were:

I started this section by saying that the information which isn’t on the net now, soon will be. The Internet allows all of the originators of the information to present themselves, the traditional “middle man”  data gathering groups are no longer needed.

Just for fun, I also recommended Seth Godin’s book called, ” E-Marketing”.

Also, the topic of the day was whether or not you should upgrade to Windows 95, OS2 was still very popular back then too.

Of course much of the above if not all is now available and has been for many years, I hope you enjoyed the walk down memory lane.