Break Through Old Patterns – Yesterday I had the privilege of being interviewed by Baraa Safaa, Baraa attended one of my Open & Free Business Model Workshops, he was intent and very open to hearing my message. Today he is culling smart people and is designing a Podcast show for you, he is currently interviewing people who have a clear perspective on what’s really going on in the business world, more specifically, what’s happening in his back yard.
During our chat, we talked about the stumbling blocks, and what’s the first thing someone could do to break through old patterns, the way we’ve always done things. It’s simple to me of course, but I see the world differently, in fact, I had to learn how to see…all over again. Much of what you know, and much of what you see is not real, it’s perceived. So, what to do…to break through old patterns.
How To Break Old Patterns
The first step to breaking old patterns, is to admit you don’t know….it’s not a bad thing to say out loud, just say it…I Don’t Know! Suddenly, without notice, you will be able to see things differently when you admit, you really don’t know what the hell is going on. At that point, you can step back and look at your business with a different set of eyes, still your eyes, but you can see differently.
Recently I was called by an old colleague, they wanted my advice on what their 20-year-old son should do, he wants to be in the technology sector, what should he take at college, but wants to do something different from what you normally find in your communities. I’ve shared this with you before, but….I merely told him this, hop in your car, drive down the main street of your town, then drive back to where you started, go to a coffee shop with a pen & paper, and ask your self this one question: What’s Missing? What product or service is missing, then find out if there is a market for you’re idea, taken from this exercise. Talk to people, eyeball to eyeball, find out if there is a need, if yes, you may have something, if no….keep writing down what’s missing. Once you’ve narrowed it down, it becomes clearer on what educational development track you should consider.
There’s only one way to break old patterns, stop using them, open your mind to new ways of doing things, more importantly, be willing to do what customers are looking for, sometimes for free! No matter how much you give away, especially online, there will always be an opportunity to make money from practicing the art of free, giving something of value away at no charge. You want to break away from old patterns, try waking up everyday, and ask yourself what you can give away for free today, your mind will change, and you will see people differently. I’m not saying don’t get paid, I’m saying, figure out what you can give prospective customers free of charge to aid in building trust. Trust is the real issue isn’t it. Kevin Kelly once said, you only need 1,000 true fans to buy your product or service, at $100 per fan, that’s a $100,000 per year, but it’s not that easy, you will work hard for those fans.
Stop using your analog brain, and start using your visionary brain – there is a huge difference. Visionary doesn’t put limits on things, it keeps an open & free mind, for the purposes of solving problems, to make sure it’s a viable business that will be profitable. That’s where to start, to break free, to break through old patterns.
We looked at Markets in the 1st part of the Analysis section of our plan, and in this post I want to share with you about Key Success Factors you’ll want to identify for your I.T. Strategic Plan. Every business has them and some even know what they might be but many don’t, these are things that you believe you are delivering or close to delivering at 100% in your organization. These would indicators that allow the organization to have a high level of productivity. You might think hiring smart people would fit in here but they don’t, they actually fall under the next category in our Analysis called Core Competencies.
Think of this area similarly to fixed assets that can be modified or changed, (sounds like an oxymoron but…) here are a few to consider:
1. Application software availability approaching 100%
2. Network availability approaching 100%
3. Provide Infrastructure and tools for appropriate access to data by staff
Those may be reasons why your organization is able to function at a higher level of productivity, resulting in greater results and possibly profitability. Again, only you and your team can decide what these Key Success Factors might be, they are important to making your case when securing your next years budget. The entire I.T. Strategic Plan plays a huge role in your budget and your job security over the next 3 – 5 years.
Even having a rough draft of your I.T. Strategic Plan gives you a solid view of what your organization is doing and or shifting towards, and to meet customer demands. Consider how this allows you to see patterns and an opportunities, giving you ample time to make adjustments before delivering this plan to executives and board of directors. Regardless of who you have to deliver this message to, the exercise helps you and your team more, it’s a guide or a map of where you are going and what you need to do.
Your primary customers that can undo you the fastest are those you work closest with, staff and field staff, word of mouth there needs to be top drawer or you’ll have a short window of opportunity to do what you do best. Customer support on ALL levels has to be the best you can provide to prevent a change you can’t control.
In the next session I’ll touch on Core Competencies.