When we don’t fully understand something, or we fear the thing, we give it a name to justify our rational towards it. There is no secret to content marketing, or content, it is just that, content…. with a message, and most of it is geared to selling something. As much as we all say, “I don’t like selling”, that’s what we do every day, in our conversations, and in our blog content, we’re either selling ideas, or products and services, but we are always selling. We all want conversion on some level, whether it’s views, traffic to a site, or for someone to buy what you’re selling.
Whatever it is you’re sharing, on your blog, on social networks, you are selling, you’re marketing….you either want click’s on your shared content, or they’re going to be asked to buy something on the other side. So let’s knock off the fancy names and just tell the story, stop hiding behind something to help you have a clear conscience. Most people hate being sold, so we change the game, we give selling a new name, content marketing. You’re not fooling anyone, you’ve just created a new revenue stream of lies.
Whatever content you’re going to share, tell the story, tell it well, believe in it, own it, but don’t make it something it’s not. Content marketing is a scam.