For years I’ve shared with you about where business is going, and how it is changing, I’ve tried to plant idea’s into your noggin, with the hopes of giving you some insight, or….foresight of what’s to come, and what to do about it. Everything is changing so fast it’s hard to keep up, and yet, so many are doing what they’ve always done, and many don’t understand why business is still changing. We want things static, we want things in their place, we love our comfort zone, I think that’s how the theory of Pavlov’s dog came to be. With that in mind, a short story.

There was a man who owned a dog, the dog always sat on the porch, and it howled constantly. The neighbor complained about the constant howling and barking, the owner said, the dog howls because it’s laying on a nail. The neighbor says, “why doesn’t get off the nail, go lay down somewhere else?”. The dog owner says,”I guess it doesn’t hurt enough”.

Today the business owners are the dogs sitting on nails, they want to get off the nail, but they are afraid because they know they aren’t really in charge. They believe if they get of the nail (change) they’ll lose business, worse yet, they’ll have to close the business. This belief isn’t really true, but it’s a real emotion. So who’s in charge?

The answer to the question of, who’s in charge is simple, it should be obvious. It’s your customers.

The future of business, and the future of your business will always have the same boss, those who come to your business, visit your site, and buy your product or service. You, were never in charge, you merely ran the business, and provided what customers wanted. When you  change the way you think, stop worrying about how to use Social Media, and looking for short cuts, you can get to the heart of the matter. The questions you should be asking, if you don’t know is, not how to use Social Media, but why your customers are using it, and which one’s are they using. At the very least, start there, the rest will come out of the data you’ve collected, if the rest is still not coming, you’re still asking the wrong questions, and maybe in the wrong place.

If you want your business to survive in the future, ask yourself who’s really in charge.




About Owen Greaves

I'm a Futurist, I write, speak, and teach the open & free business model, the future of business. Create. Differentiate. Deliver.