Back in 2008 Twitter was on fire, I was getting over 100 new followers a day, it was insane and fun! I would spend hours talking to people all over the world, it was so exciting, it was great to just sit and talk to people. You could be heard, you were easily found, it was a great way to build your business, for FREE! FaceBook was also new and an interesting place to be, you could be easily heard there as well. So what happened?
Today, almost every social network has become a megaphone, a yelling channel, a place to simply regurgitate content, a spewing of highly repetitive news bits. The louder you yell, the noisier it gets, the more crap you post, the crappier social networks become.
The biggest change, the social networks have changed their algorithms to reward paid content, the paying advertisers. I don’t have a problem with that strategy, that’s free enterprise. So how do those who can’t afford those promoted / advertising rates, it can spin out of control quickly if you don’t know what you’re doing.
What used to be the wild west has become a pay wall in a near zero marginal cost society, this is not a good thing for everyone. NET Neutrality is similar in that we the people are fighting tooth and nail to keep the Internet open and somewhat free. The big cable companies and ISP’s want to control what you can see and do….the social networks are acting similar in that you can be found and heard if they allow it, if you pay for it.
Social networks are not acting in the best interest of the people…and they shouldn’t I guess, they started for many reasons, the biggest was to earn large amounts of money. I’m not convinced money was the main motivator, but money is a powerful illusion, we honestly believe we’ll be happier with more money, in most cases that’s not true.
So what happened to social media networks? Why are they making it harder and harder to be found and heard? And why do we feel we just have to be there? I guess we drank the social media kool-aid, it taste’s too good.
My message to you, stop wasting so much time Tweeting, Updating and posting noise….stop and go do work that matters, make the world a better place, go change lives. Go and teach someone to do something they never thought they could do, something that improves another’s day, maybe their life. Unless you have a job that can afford to spend the time and money to maximize social network advertising, you’re hiding, you’re not doing work that matters.
I challenge you to think back when you first signed up to a social network, and ask yourself what happened to social media networks since you joined the masses.
How much time do you invest in Social Media Networks? Is it good use of your time? What are you hiding from that could make your life better, maybe even more money? I urge you, stop….stop hiding, someone needs your help.