This question is usually saved for trips with your kids, they’re stuck in the back seat, yelling, “Are we there yet?” or “What’s taking so long”. Those who have traveled with children know exactly what I’m talking about.

Some 20 years ago, many of us thought commerce and the Internet would have a stranglehold on business and it would change how we live. In some way’s it does, but in many, not so much. Those over the age of 30 can’t seem to let go of the Industrial Age, it’s what we know. We got comfortable being told what to do, how to do it, and waited until someone gave us orders. The combination of fear and change keeps us there, we love control, and we like things just as they are, right?

Roughly 3 or 4 years ago I was telling you that 60% of all commerce would be done online, we haven’t hit that number just yet, but it’s getting close. We’ve almost hit 60% in Canada though. I also shared that 70% of the Fortune 1000 companies would either be gone, changed its name, or completely re-invented themselves. That’s true, but there is a long way to go. Why? We don’t know how to change that fast, we have trouble letting go of what we know and trust. We still think the government will look after us, that we don’t have to teach younger generations a new in this connect economy we find ourselves in.

What appeared to be a locomotive running out of control, was merely a bright light, but make no mistake, that locomotive is getting closer, and moving faster and faster. As the younger generations re-write the business rules, those hanging on to old practices and set in your ways thinking, will more likely conform to the connection economy, just you did with the Industrial Age way of working. Eventually, we adapt…..or we die.

The question shouldn’t be, what’s taking so long? The question should be, what am I going to do to make sure I’m still in business when that day comes, when what’s taking so long arrives.


About Owen Greaves

I'm a Futurist, I write, speak, and teach the open & free business model, the future of business. Create. Differentiate. Deliver.