I’ve met with a number of Real Estate Agents and Broker’s the past few months and I’m not surprised they view Social Media as a waste of time. Don’t get me wrong, I have found a few that get it, they have taken the risk and setup virtual offices and even opened accounts with FaceBook & Twitter. Some use these Social networks well and some just say they use them effectively, my research here in Canada reveals that most aren’t practicing what they preach.
I’ve made recommendations and suggested radical approaches to how an agent prospects and wastes a huge amount of time with tire kickers at open house events. They look at me with those puppy eyes and say I couldn’t do that, I don’t know how, that sounds like too much work. I think it’s harder the way they do things now, but they’re stuck! If you’re an agent or a broker that’s been in the industry longer than 10 years, you may have a tougher time making the paradigm shift. I’m not saying you can’t or don’t have the ability, but I am saying if you don’t, life is going to get very interesting when the new tech savvy up and comers produce at a high level with a very different kind of effort. How will you compete and survive?
Let me give you an example of one thing you could do and have fun doing it. I’ll look at the old school traditional agent first, then the new tech savvy agent.
Old School Agent
The old school agent would sit on the phone rounding up prospects for hours on end, then would set up 4 or 5 walk abouts and even a few open house events two weekends in a row. A lot of time and effort goes into this type of selling, hard work is important but with today’s technology why would you do this? Organizing and worrying about how may or may not show up, worse yet, having to go and pick them to ensure you do have a prospect. Getting flier’s out and setting up sign’s, the list goes on. The advertising costs can be staggering too, time spent networking, convincing people they should come and see this house and so on.
The New Tech Savvy Agent
The new tech savvy agent sits at the desk and decides which homes to work on this week, then prepares how they would sell the dream of the home on video. This agent goes out and buys a Flip MinoHD Camcorder 2nd Generation (Amazon Link) hooks up to the net, logs into their UStream.TV account, walks through the house and broadcasts it LIVE! They walk through the home and share how this home could be plus records the whole event, then puts the recorded video on UStream and his or her Blog and other locations for prospects to view at their leisure. The tech savvy agents then jump on Social Network’s that feed multiple Social networks all at once with this new home to look at via video.
This new agent let’s the prospect qualify themselves and let’s them contact him or her when they’re ready, this agent is thinking about the prospect not themselves.
As you can see the new tech savvy agent takes a different risk, invests their time giving what prospects want and then makes it ridiculously easy for them. The prospect that calls the new tech savvy agent back just qualified themselves, less work than the old school way of handling the same task. This is just one opportunity to start making the shift to Real Estate Selling with Social Media, if you don’t take baby steps now and don’t learn how to do some of these techie things. I have to wonder if Real Estate Brokers won’t become obsolete, Broker / Owners at some point will figure out they can handle inventory in a less complicated way. By the way, people complicate things not flip cams and iPhones.
Are Real Estate Agents Obsolete? Maybe not yet, and maybe not all, but more than you think.