I regularly meet individuals who struggle with what I call simple answers to what many feel are complicated questions. I’m no genius here but I do tend to pay attention to human behaviour now and again. In fact, I talk about the gravities of human behaviour in my keynotes and workshops, what are they, what do they say, and how should I react to them, to name a few:

1.) We are creatures of habit.

2.) We always gravitate to what feels good.

3.) We always gravitate to our comfort zones, what’s familiar.

4.) Almost all of us has an opinion and loves to express it.

5.) Most of us don’t like change. But we need it to survive.

If this short list is accurate, why do we struggle with trying to figure out what people want? PR people and Marketer’s frantically try to answer the question of what consumers want every minute of the day. Maybe PR and marketer’s need to get out of the way, maybe, they need to pay more attention to the gravities in human behaviour? Maybe we are trying to complicate things too much, to justify our existence, to justify our rates, to make us feel good because we are so smart, could it be?

The Future Of Business will rely on you recognizing the gravities of human behaviour, they are the simple answers to what appear to be complicated questions.

About Owen Greaves

I'm a Futurist, I write, speak, and teach the open & free business model, the future of business. Create. Differentiate. Deliver.  


  1. Dayngr on October 12, 2011 at 2:35 PM

    Great list and as a creature of habit, I’ll have to say “oh so true!”  Perhaps we (the collective we, that is) should focus more on the simplicity of human behavior and stop making things much more complicated than they need to be.

    Trish, Community Manager | Radian6

    • owengreaves on October 12, 2011 at 2:46 PM

      Hi Trish,

      Thanks for dropping by, just like you said you would : ) A person of your word, that goes a long way here at Owen Greaves’s Blog.

      I like to keep things simple, simple is hard enough : )

      Many Blessings