It’s simple really, but most of us miss it.

1.) When the idea arrives, you serve the idea.

In order to see it thru, you must be committed to the idea, you serve the idea until it is satisfied. The idea might not be what you had hoped for, but you still must serve it until it’s the best it can be.

2.) You have to feel compelled to tell someone about your idea before you go to bed. That’s how good your idea has to be.

If the idea is the best, and it will work, if it’s a good as you truly believe it is, then you must tell someone…if it’s that good, you won’t be able to help yourself, you’ll be desperately trying to tell someone before you turn in for the day.


About Owen Greaves

I'm a Futurist, I write, speak, and teach the open & free business model, the future of business. Create. Differentiate. Deliver.  


  1. Jamey McDonald on January 9, 2015 at 8:36 AM

    Good points…I need to “burn” with the idea…and if I am burning, then maybe some one else next to me might get a little “heated up” about it.

    • owengreaves on January 9, 2015 at 10:13 AM

      The thing about ideas, never let just slip by, give it some air, share it, see if it actually might be something….the old saying, no idea is a bad idea, at least not until you’ve proven it is not viable, or you just can’t find a business case for it..