I’ve been thinking about how much time a person or company should spend on Marketing / Promoting their Blog. Is everything you do on your Blog considered Marketing and or Promoting? I mean everyday you do things like branding, PR, adding content and making sure your name (company name / brand) is everywhere. Is there ever a time when marketing what you sell or do is too much marketing? I can’t imagine an executive ever saying we are advertising to much, we have our name out there too much we have saturated the marketplace with our Brand. If you do have someone like that, he or she probably won’t be there very long. I would rather have the problem of too much business and too much awareness than not enough.

Some of the tasks involved in marketing & PR today are changing subtly, because the rules are changing, now that Social Media has become mainstream you can’t just set it and leave it. You have to listen more than you do anything in todays new marketing environment. So, how much time should you spend listening? More than you are probably willing to spend time doing I’ll bet. If you aren’t willing to listen, how will you know what to do? How will you know when to do it?

So I keep asking myself, how much time should I spend doing PR & Marketing my blog? I think you should invest more time listening and then figuring out how you can solve what you just heard that day. So, do you market your blog everyday? How much time do you alot for that task?

Do you promote your blog everyday? I would love your input so please leave a comment below.

About Owen Greaves

I'm a Futurist, I write, speak, and teach the open & free business model, the future of business. Create. Differentiate. Deliver.  


  1. […] This post was mentioned on Twitter by Owen Greaves, Owen Greaves. Owen Greaves said: New blog post: Do You Promote Your Blog Everyday? http://blog.owengreaves.com/do-you-promote-your-blog-everyday […]

  2. Rob Cairns on November 27, 2009 at 3:54 PM

    I generally try to. That said the best way to promote your blog every day is to have new content on your blog every day. This is not always possible for those of us who are part time bloggers.

    I think the key is to promote your blog but not to spam. Their is a big difference. Value still needs to be added to your audience.

    • Owen Greaves on November 29, 2009 at 1:10 PM

      Hey Rob,

      SPAM is in the eyes of the beholder for some, but I think most know what it looks like. I think if you have a Bricks & Mortar type business, how would you promote it?

  3. Mahendra on November 27, 2009 at 8:06 PM

    Depends on your blogging goals, I guess. Why you’re blogging in the first place.

    If I find people overdoing the marketing of their blog (for e.g. by retweeting other’s “Awesome post by @OwenGreaves…” as “Thanks! RT @Reader Awesome post by @OwenGreaves…”, I think it is overdoing it, and I tend to unfollow them.

    If promoting your blog becomes the raison d’être for your presence on social networks like Twitter, you’re overdoing it.

    • Owen Greaves on November 29, 2009 at 1:09 PM

      Thanks Mahendra, Yes the goals are important. I think there needs to be a balance of how you promote your blog and how often, promoting your Blog is vital to making sure you are not out of sight, out of mind. Pimping is one thing, promoting respectfully is another.

  4. uberVU - social comments on November 29, 2009 at 1:06 PM

    Social comments and analytics for this post…

    This post was mentioned on Twitter by OwenGreaves: New blog post: Do You Promote Your Blog Everyday? http://blog.owengreaves.com/do-you-promote-your-blog-everyday