Lately, there have been a number of blog posts floating around on the topic of, well….blogging and traffic. Some claim they blog as an outlet to get stuff off their chest, some just like to write, some are hard core and want people to come clambering to their site so they can eventually sell you something. All are valid reasons to write blog posts, or what is considered blogging. But let’s be honest here, if you tell me you’re writing and don’t care about traffic, I don’t believe you!
The only reason anyone puts something out on the NET is to get attention, traffic, and readers, saying anything otherwise, you’re not telling the truth, nothing but the truth. Most of us blog because we feel we have control over something, we rarely have control if you have a Boss, period, the Boss has control not you. So that one is out of the way.
I have come to the conclusion that, we blog with the hopes of something better is going to happen in our lives. Better could be something as simple as having many people come to read your writing, say nice things about it, praise you and your efforts, and even encourage you to write more often. That would be enough for some wouldn’t it?
Something changed in the blogosphere over the past couple years me thinks. Commenting on blogs happened more frequently in the past, but today those comments are no longer static, they have become Tweets and Updates on Social Networks. Suddenly, you feel empty, left behind, even forgotten. Frustrated might be a better word, you did nothing wrong, you kept writing and responding to comments, but people stopped leaving comments, and took them elsewhere, thinking you would come along with them. That didn’t happen did it, you didn’t want to go where the comments went, you want to stay at home on your home base, your blog.
I write about the Future Of Business as I see it, as my research reveals it to me, and I put it all here on this blog, I like that. I like it when I see the light-bulb come on when you read what I have posted, when you comment and share how you feel about a particular thing I’ve shared. It’s awesome! But do you think blogging is becoming a lost art? There are many new ways to share your thoughts, Google+, Tumblr and so on. These canned, easy to you use systems are making blogging something of a has been, blogging suddenly is becoming hard work. I don’t mind hard work, but I like to work smart too!
The truth is, I see blogging as a great place to build personal brand, even if these other systems are easier, at least here on a self-hosted blog, you can shift gears easily, you don not have the same limitations canned systems have, you can only do what they let you do. And that’s all I’ve got to say about that.
I said it earlier under TRUTH! If you are putting anything out here on the Internet, you are looking for attention, traffic, and to some degree, validation. Why? Because we don’t get it in places we thought we would. Father’s go to their day jobs everyday, the people they work with say how smart he is, or she, only to come home and discover they don’t know anything. The kids think you are old and stupid, could never understand, yadda, yadda, yadda. You know it’s true, your boss thinks you are lazy, or stupid, and so on, even our Mother & Father’s did that, and we can’t figure out why we aren’t happy all the time! What do we do?
We start going to places where people like us, people who want to be with us, who say the most ego stroking great things about us and to us, and we want more of them to come everyday. It’s about traffic baby, and lots of it, especially when they pump you up to a smart, intelligent, good looking person….who wouldn’t! We get attention, and more people come because of that attention, attention brings more people, more traffic. But is that a healthy place to be, getting that kind of attention out of an insecurity, or maybe even a false sense of security.
The truth is, we do things to get attention whether we are aware of it or not, and we want that attention to come in the form of traffic when it comes to our blog, it validates us. It gives us confidence, and that confidence makes us feel incredibly good.
This is the real reason we do what we do on the Internet, in our churches, with our friends, and with each other here online, we want to feel loved. We want to belong to something that validates our feelings and thoughts, and I can tell you this, you will never have success in life or in business without people, like-minded people who love what you do because they to like to do it, they may even want to do it with you. Work together, what a concept!
Knowing the TRUTH, getting the PRAISE, getting the COMMENTS, means you continue to do the BLOGGING, to get the TRAFFIC, means you feel the LOVE! We have taken something very intimate, very personal, and handed it over to you on the Internet, we have taken a RISK many of us don’t do with our closest friends. Some of us RISK everything to acquire all the above, with the hopes someone finds value in it, and the best place to put your personal brand is on your Blog. It’s where you feel at home, and I hope you feel at home here on owengreaves.com, I open my home to you, come on in. A RISK worth taking, because you are worth it, even if you feel you aren’t.
The blogosphere is changing, and I hope for the better, afterall, the blogosphere is a very tender place, we are very attached to our personal brand. We want great things from the effort we put into our blogs, and we need to think out loud sometimes, like I am today. I’m here because I believe I have the gift of helps, I only want to help, and if that help provides a living financially, then I know I helped enough people get what they want.
Mostly, I’m here to make you think, to help create new ideas for your business, and those ideas come from knowing what I share here, The Future of Business, what I see and what the world is showing me…I’m just sharing and offering to help. I had to share, why? Because I was thinking again, sorry : )
What do you think, I’m I speaking your truth, or mine only?
MANY BLESSINGS MY FRIENDS!
Have you noticed traffic to your Blog has dropped off a little, maybe alot. Have you noticed that comments don’t come as frequently as they used to. You may be wondering what’s wrong, is it you, is it your content, or is it….(insert what you think it is here). Are you feeling like you are being left behind, maybe not even noticed.
It may not be any of the above, it may be, that you are being left behind for reasons out of your control. If it is something you can control, then get on it, fix it as quickly as possible, but what if it isn’t. What if it’s sheer numbers. What if you can’t be found or heard because of one thing.
There is a saying out here on the Internet, one that matters today and in the future, if you want to generate revenue or be top of mind. You have to “Create More Content Than You Consume”. There is much to unpack in that statement, way too long for a Blog post, you may find it in an ebook soon.
But being left behind is something much simpler than what to do or how to do it. The truth is, you can’t control what’s happening, because it’s like a tidal wave, you can’t stop it. Here is the problem. There are 2.1 Billion (rounded up) people on the NET as of March 31st, 2011:
As you can see, Asia & Europe lead the way. The problem doesn’t reveal itself in this graphic, it’s the other 3 Billion coming, over 5 billion people will be online. They will be coming via the O3BNetworks project. And you can’t figure out why it’s getting harder to be found, harder to be heard, and maybe, harder to keep sales up.
Is it possible, that creating more content than you consume will be enough, probably not. You will need a great many things going on to be where you want to be when it comes to business online. You will want a large following, a community that cares about your product and or service, and a thing called Klout will become a factor once that mature’s. This combination will go a long way in making sure you are not left behind.
Today is the day, don’t wait, don’t sit and have meeting after meeting to discuss what went wrong, and worse yet, do nothing! Understanding the Future Of Business takes hard work, and figuring out how to adopt all that is changing requires you and your business to make a paradigm shift.
If you want some insight on what to do, and you live in my area, attend my Future Of Business Workshop, a great place to start. You will be glad you did, you’ll learn how to prevent being left behind. In the end, you will learn that Mindset Trumps Skillset Evertime. Come learn about the Future Of Business and Don’t Get Left Behind!
I’ve been thinking about how much time a person or company should spend on Marketing / Promoting their Blog. Is everything you do on your Blog considered Marketing and or Promoting? I mean everyday you do things like branding, PR, adding content and making sure your name (company name / brand) is everywhere. Is there ever a time when marketing what you sell or do is too much marketing? I can’t imagine an executive ever saying we are advertising to much, we have our name out there too much we have saturated the marketplace with our Brand. If you do have someone like that, he or she probably won’t be there very long. I would rather have the problem of too much business and too much awareness than not enough.
Some of the tasks involved in marketing & PR today are changing subtly, because the rules are changing, now that Social Media has become mainstream you can’t just set it and leave it. You have to listen more than you do anything in todays new marketing environment. So, how much time should you spend listening? More than you are probably willing to spend time doing I’ll bet. If you aren’t willing to listen, how will you know what to do? How will you know when to do it?
So I keep asking myself, how much time should I spend doing PR & Marketing my blog? I think you should invest more time listening and then figuring out how you can solve what you just heard that day. So, do you market your blog everyday? How much time do you alot for that task?
Do you promote your blog everyday? I would love your input so please leave a comment below.
I’ve been watching the traffic for my Blog increase at an astounding rate over the past few months, and it happened in a very subtle way. I want to share what I did with you because I want you to succeed in driving traffic, which I hope, will allow you to make money through your Blog too. I make no promises as your results will most likely be different than mine, why, because you are not me.You will use the following eight ways in the way that only you can use them, because, you think differently than I do. I don’t use all Eight Ways so that should give you hope. Let’s get started and see if I can get you to think like me.
Internet. Business. Profit. To fully integrate these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic. My site is no different. So, we all know that in the core of it all next to the LIST (but that’s another report), traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken care of, it’s time to generate traffic.
If you already have a site and you think you’re not getting enough traffic that you’re supposed to be getting, then its time to consider your options. If you are contending in these very competitive businesses, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.
Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been before you opened the doors to your site.
Some of these hot tips require an investment so be sure to read the fine print before committing to any pay for services. So, to help you out in generating more traffic for your site, here are eight ways to increase your traffic.
8 Ways To Increase Your Traffic
1.) Invest in good advertising with search engines
Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic. You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site’s feature these advertising system and many have signed on to reap the benefits.
2.) Exchange or Trade Links with other sites
With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.
3.) Use Viral Marketing
Viral marketing allows you to spread the word about your company and product without any costs, if there is, low costs only. This is a marketing method that can be quite productive; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people. Youtube is the mainstream delivery of video content these days. There are others but YouTube is #1 as of this writing. Online Web Radio & Television has come into mainstream as well.
4.) Search and use proper keywords or keyword phrases for your sites content
Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.
5.) Write Articles that can lead traffic to your site
Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link. You can also outsource your article writing if you don’t have time or feel your not creative enough.I recommend you use article services but the best is building relationships with other high traffic sites that will link back to your articles on your site.
6.) Join forums and form online communities
Capture a market and show your expertise and credibility. When you’ve found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.
7.) Offer Newsletters.
If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.
8.) Social Media Networks
Twitter, Facebook and FriendFeed, you can also create your own Social Media Network but that’s another article. I’ve been writing about some of these networks on my Blog so be sure to visit. http://blog.owengreaves.com
I’m personally sold on Social Media Networks and I use Twitter as my primary network and be sure to follow me @owengreaves . Also read my article on how to get 1,000 followers in 10 days. Ten Days To A Thousand, I actually got 1,400 followers in 14 days but your results may vary depending on how much time you have to invest in developing your network. There are others who who got more in shorter spans of time but that’s not the point. Oh and these Networks I mentioned are FREE!
Social Media Networks are popping up everywhere and no one can stop them! Today it’s clear Twitter is taking the world by storm and is one of the most effective ways to generate traffic to a website, not to mention it’s FREE! Twitter is projected to surpass Facebook and many others as the Social Network of choice. I’ve been using Twitter everyday since December 26th,2008 and I can tell you some of the sharpest minds on the Internet are there and they will follow you if you offer value to the community. Value is measured in many ways on Twitter, like Blogs content is king, find good information, helpful information, develop a reputation as a sound resource, plus, be a great person and you’ll create a large following.
Like many of these Social Media Networks, information is what most are looking for, how to articles and where to find that nugget that can help you be a better you or improve your companies branding. Twitter is the most instant messaging platform with mass appeal, the branding tool of choice and considered a secret weapon by many who use it.
The most common Social Networks to date look like Facebook, Digg, My Space and LinkedIn just to name a few, but none respond faster than Twitter! I’ve helped a number of entrepreneurs and small businesses get started with Twitter and have shown them the value of leveraging the other networks with Twitter. Why not make them all work for you? The phenomenon of Social Media Networks is just starting to realize it’s power by adding value to the market place, whether it in B2B or simple membership environments. It’s getting harder and harder to hide and easier to brand your product(s) and yourself with the power of Twitter.To learn how Social Media Networks can increase awareness, brand a product, increase traffic and develop a revenue stream, send a message to email@example.com with your request.
How are you using Twitter, leave a comment and share your experiences.