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Googlemania

Today marks another date on the calendar that Google disrupts everyone’s day to try a new feature. How predictable is it that we just have to try whatever Google puts in front of us? They know everything about us, so they know exactly what they are doing come rollout time.

What you may not have heard though, has nothing to do with Google Instant. Think about all the Meta Data Google has in it’s possession, all that it knows about how you search, how you work and maybe even more about how you live. But what about how you travel?

Google’s purchase of an online travel firm (ITA Software Inc.) is under review, that’s right, did you see that coming? The premise of the review is a concern by the US Justice Department, they are looking at what power Google would have if this sale was to be approved. Apparently, the merger investigation is at an early stage and very little is known about it. The Justice Anti-trust authorities are looking at two potential areas of concern:

And I quote from the Globe & Mail, “whether rivals would continue to have access to ITA’s data and whether Google would unfairly steer web searches to it’s travel services.”

Why yes, yes that would be a concern, but isn’t that free enterprise?

ITA Software is used by flight-comparison sites like Kayak.com, SideStep.com, and Hotwire.com, among others, not too mention Bing as well.

After reading Jeff Jarvis’s book “What Would Google Do?” for the second time, I am not shocked by what Google does, they are a smart innovative company that is forward thinking, and they act on that thinking rather than not. Google already has many at an unfair advantage, not because they are a mean unscrupulous run company, but because they see something all of us don’t.

And as far as Google Instant goes, we are in for some interesting times, the SEO snarky pants will be trying to figure out how to game this new search tool.

That’s what’s on my mind today, what do you think of these two moves?

About Owen Greaves

I'm a Futurist, I write, speak, and teach the open & free business model, the future of business. Create. Differentiate. Deliver.  

6 Comments

  1. […] This post was mentioned on Twitter by Owen Greaves, Owen Greaves. Owen Greaves said: New Blog Post From Owen Greaves | Googlemania – http://bit.ly/9KThBd […]



  2. Rob Cairns on September 8, 2010 at 11:47 PM

    Owen here we go. The DOJ should be very concerned about allowing Google to purchase ITA. From privacy issues of data being miss used to too much power i one place. If you were concerned about Microsoft and IE that was nothing compared to data mining.

    Google has grown so large that they are a threat to privacy in a big way. The DOJ should really look at this very carefully.



    • owengreaves on September 9, 2010 at 12:28 AM

      Microsoft was only the beginning, this is actually much bigger an issue.



  3. Rob Cairns on September 8, 2010 at 11:47 PM

    Owen here we go. The DOJ should be very concerned about allowing Google to purchase ITA. From privacy issues of data being miss used to too much power i one place. If you were concerned about Microsoft and IE that was nothing compared to data mining.

    Google has grown so large that they are a threat to privacy in a big way. The DOJ should really look at this very carefully.



    • owengreaves on September 9, 2010 at 12:28 AM

      Microsoft was only the beginning, this is actually much bigger an issue.



  4. Google’s Big Announcements | RobertBCairns.com on September 8, 2010 at 5:15 PM

    […] My good friend Owen Greaves does a really good job of talking about Google’s purchase of ITA Software in his blog. I am not going to rehash the ITA purchase but this gives Google an in to the travel […]