The future of business – small & mobile, in every sense of the words. many of the big box stores have been shutting down locations, why, too expensive. Even the food industry sees the future, the mobile kiosk style restaurant merely parks on the street and serves up gourmet meals as if you were sitting in a high end restaurant. This trend is not going away, in fact, it’s a huge phenomenon.
Many resist the notion that big box stores are going away, but look at the trends, the Internet, technology, and the business that is small is the new big….you don’t need big boxes, or big anything. Small means many things, but most of all, if your business is small, it can change quickly, adopt and improvise without skipping a beat. Being small also means you are probably mobile, I don’t mean mobile in technology, I mean, you can move to another location and go where the people are at a moments notice. Being mobile technically is the other side of mobile. Technology helps put your business on billions of mobile devices with very little effort.
We used to laugh at the kiosks setup in these big boxes called malls, who’s laughing now? There is almost no overhead with a kiosk, no maintenance to really speak of, it’s like having short hair, low maintenance, wash it and go.
Today we work from virtually anywhere, no pun intended, but mobile is everything these days. Having a bricks & mortar business almost seems like you are breaking the law, why would you build a business like that? I know, I’m getting ahead of our time, but there are some serious realities to building a business the old industrial way. technology won’t tolerate it. You see technology waits for no one. We think we control it, but we don’t, our brains are not wired to control something that big, and with the exponential power & growth it overwhelms us with.
WHAT TO DO
So what do we do? This is the simple question that is more complicated than it’s simplicity. Did that even make sense to you? In my last post I wrote about being a carpenter, as if carpentry was just invented today, what would you build, what do you see that the world needs. The same holds true here, if you were a carpenter, you would probably build a small social, human, mobile business. Not a huge massive big box store with far too many staff, it just doesn’t make sense, does it?
I’m not bashing those who have gone before us a built these big box stores, I’m merely pointing out that those coming after us, the under 20 generation….they aren’t interested. They’re egos are not wired that way, they want less, they are minimalists, they want fast, cheap, NOW! And that’s what they will build, legacy is not as important to them as it is anyone over 30. I’m generalizing of course, but if you have read my blog for any length of time, you know that’s what I do. There are always exceptions, but those numbers are much smaller.
So is your business small & mobile? Can you move quickly, is your business easily accessible via mobile devices, and is small? Small as in a low number of staff, low overhead, but large return on investments, that means profitable.
If you are thinking of starting a business today, think small & mobile.