It took me two days to read this book, and what a joy it was to finish it so I could share with you. I was emotionally moved while reading this book, that doesn’t happen often, I’m not sure why yet but I’ll figure it out. It could be because he has son named Owen : ) Now I read alot, I like to learn, I like to read other perspectives, and I love to take what I’ve read and learned and then apply it. I’ll admit up front I have been a Scott Stratten fan upon learning he was in this space, he joined Twitter a month earlier than me and I’m proud to say he has made something of Twitter that most haven’t. The book is part of his overall plan I think, he didn’t expect to get asked to write the book but if you follow Scott, it was only a matter of time. The Title is his Twitter handle, @unmarketing. The Book is called, UNMarketing – Stop Marketing. Start Engaging.
Once you start reading, you get the impression he practices what he preaches. I was reading along around chapter 10 and I had this notion, this feeling that I have heard all this before. In fact, I did! I heard it from Scott since the day he joined Twitter, these 64,000 words he put together in this book are actually 457 Tweets on Twitter! If you do the math, 457 x 140 Characters = 63,980 words! I felt like I was reading bite sized chicken nuggets (Tweets) from Scott, bite sized stories, this book reads like a Twitter stream to me. I know, I’m weird, but when you read it, you’ll understand what I mean. I don’t know if he intended it that way, but that’s what it was like for me.
There are 56 Chapters, they are somewhat short, but all are packed with well thoughtout points, some you have to read twice. I found myself saying yes many times while sifting through the pages, because, everything, most things he was talking about, all were simply the use of common sense. Looking at a business in a new way, not using old Industrial Age thinking. I believe that anyone over the age of 35 is stuck, stuck in old thinking. It’s no ones fault, it’s everyone’s fault, from our parents who couldn’t see past what was in front of them. To our leaders in the school system that had to buy into a lie. And we believed the Government was going to look after us, another lie. I think we are seeing that the system is not humane and it merely serves itself.
The first two chapters didn’t really grab me, but the third one did, it’s called the Trust Gap. From that point on, I was giving Scott all of my attention, right through to the Index. The restaurant story is one of my favorites, I have actually lived and tried to get that one done, you’ll love it. If you can get a restaurant owner to do it, the fun they will have, and the money will be a by-product of their trust in the people formerly known as consumers.
There is one thing I don’t agree with Scott on, I hate Wal-Mart, he loves them! His reason’s for loving Wal-Mart are valid to him, he admits he is lazy, and that’s why he goes there. One stop shopping. What I really don’t like about Wal-Mart is this, it makes people think in a broke frame of mind, by cheap stuff 500 times when quality might only cost a few bucks more, and you buy it 5 times instead of 500. That’s just my view on stores that sell in that fashion, right down to Dollar Stores & the new $5 Store. I should talk, I used to work at a store equally as bad back in the 70’s, F.W. Woolworth! But that’s a whole lifetime ago and another Blog Post.
OK, let’s get back to the book…..Buy It! Don’t take my word alone, you will learn, you will get perspective you may not have had before, and you will see a much bigger picture when you get to the Index. There is much more I could cover, but let’s face it, I didn’t write the book, and I can’t possibly do it justice here. Thanks Scott, and good luck on the Book Tour.
Be sure to follow Scott in your Social networks, buy his book, there is much wisdom between the covers, and most definitely visit his UN-Marketing Blog.
A tease for you, you will love The UnEnding : )