owen at owengreaves dot com

The Future Of Business – When Simple & Brilliant Collide

When simple & brilliant collide. You would think this happens often, but it doesn’t. In the marketing world, this collision would be called a homerun, the grand slam, or utopia, that’s when they think they have nailed it. When you hear the words, or see the picture, you can’t help but smile.

The word KitKat, or seeing a picture of one, just makes you feel good, you want to have one. Could you imagine if everyone felt this way when they think of your product or service?

The super stars tend to have this collision more often than most, that’s why they are the leading brands, they bring simple and brilliant together, often.

What do you feel when you see this picture above, do you think the marketing department knows what they are selling? Is it a chocolate bar, or a feeling you get when you eat one?

I just had to share this with you, it’s simple & brilliant. The future of your business should practice this, how could you bring simple & brilliant together for your product or service?

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About Owen Greaves

I'm a Futurist, I write, speak, and teach the open & free business model, the future of business. Create. Differentiate. Deliver.  

2 Comments

  1. Rickandshell on April 17, 2012 at 3:41 PM

    Love it !  bench advertising that isn’t lost when you sit on it. 



    • owengreaves on April 17, 2012 at 7:20 PM

      I wonder if you have to change your pants after you sit on that Kitkat bench? : )



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