January 1st, 2013, I spent a great deal of time reading material from people far smarter than myself. Through the process of what I call research, which is reading smarter people’s work, or listening to them speak via video on YouTube, I thought about what my driving force for 2013 was going to be. I wanted to use simple words to help me focus, to help me continue my message, a set of words that would be the basis of my work for this new year.
The Future of Business will always be the umbrella of all that I share here on this blog, from nanotechnology, marketing, people, ideas, thoughts, and the open & free business model. All of the content here is to help you make a paradigm shift, to think differently about business, more specifically…your business. But this years primary theme, or driving words are:
This year, to help you, to make it easier for you, I’m going to continue building my platform. A platform where I will provide some tools for you to Create, to implement the open & free business model into your business. These tools will be in the form of webinars, videos, templates, and a simple workbook, similar to the one I provide in my workshops. I will be doing my workshops in a webinar format from this day forward. Most of the material will be FREE, some will be paid content, for members only.
This year is about creating, differentiating, and to always deliver that which has been created and made different.
This area is easy for some, and very hard for others. many find it much easier to create for other(s) businesses over their own. But creating isn’t marketing, it’s giving shape to, and giving life to ideas. We all must create before we can do the other two, before we can differentiate and deliver. We want to be creating all the time, it should be what energizes us, to create a solution, or something useful.
Once something has been created, we want it to be special, to be different, to be useful, to be the best. This will be the secret sauce of your creation. This is where the quote, “Be The Best, It’s The Only Market That’s Not Crowded”. That quote was provided to me by Tom Peters, which he borrowed from the late George Whalin, from his book called “Inside The 25 Best Independent Stores In America“. (Affiliate Link)
In my humble opinion, you can never deliver enough. You should create, differentiate, and deliver more than you should ever consume. This is where the money will be made, if you ship, you will at some point make money. A call to action. If you don’t ship, nothing happens, it’s that simple. To deliver means, the world will hear from you, and frankly, the world needs you to create, to be different, and to deliver that which is scarce – YOU! The world needs you.
What will you create this year, how will it be different, and will you ever deliver that creation? The foundation of the Open & Free Business Model is to Create. Differentiate. Deliver. I challenge you to explore and implement the open & free business model, to use the 90 / 10 rule, to give away more than you charge for, your business will be a business of the future.