January 1st, 2013, I spent a great deal of time reading material from people far smarter than myself. Through the process of what I call research, which is reading smarter people’s work, or listening to them speak via video on YouTube, I thought about what my driving force for 2013 was going to be. I wanted to use simple words to help me focus, to help me continue my message, a set of words that would be the basis of my work for this new year.
The Future of Business will always be the umbrella of all that I share here on this blog, from nanotechnology, marketing, people, ideas, thoughts, and the open & free business model. All of the content here is to help you make a paradigm shift, to think differently about business, more specifically…your business. But this years primary theme, or driving words are:
This year, to help you, to make it easier for you, I’m going to continue building my platform. A platform where I will provide some tools for you to Create, to implement the open & free business model into your business. These tools will be in the form of webinars, videos, templates, and a simple workbook, similar to the one I provide in my workshops. I will be doing my workshops in a webinar format from this day forward. Most of the material will be FREE, some will be paid content, for members only.
This year is about creating, differentiating, and to always deliver that which has been created and made different.
This area is easy for some, and very hard for others. many find it much easier to create for other(s) businesses over their own. But creating isn’t marketing, it’s giving shape to, and giving life to ideas. We all must create before we can do the other two, before we can differentiate and deliver. We want to be creating all the time, it should be what energizes us, to create a solution, or something useful.
Once something has been created, we want it to be special, to be different, to be useful, to be the best. This will be the secret sauce of your creation. This is where the quote, “Be The Best, It’s The Only Market That’s Not Crowded”. That quote was provided to me by Tom Peters, which he borrowed from the late George Whalin, from his book called “Inside The 25 Best Independent Stores In America“. (Affiliate Link)
In my humble opinion, you can never deliver enough. You should create, differentiate, and deliver more than you should ever consume. This is where the money will be made, if you ship, you will at some point make money. A call to action. If you don’t ship, nothing happens, it’s that simple. To deliver means, the world will hear from you, and frankly, the world needs you to create, to be different, and to deliver that which is scarce – YOU! The world needs you.
What will you create this year, how will it be different, and will you ever deliver that creation? The foundation of the Open & Free Business Model is to Create. Differentiate. Deliver. I challenge you to explore and implement the open & free business model, to use the 90 / 10 rule, to give away more than you charge for, your business will be a business of the future.
The Future Of Business – Plumbers To Nano-Plumbers. Hard to believe I’m mentioning plumbers in a blog post, but I have a story to share. On Friday my wife noticed a wet spot in the ceiling down in our wet room area, you know, where we hang our coats and change our boots and such. It didn’t seem that bad but it was now showing itself, so I called a friend who recommended someone, I called them and they didn’t answer their phone. I tried a cell number and left a message. I felt better because I was dealing with the problem in a calm rational manner.
On Saturday we didn’t do much, a little gardening, house cleaning and I watched the Blue Jays Baseball Game, nice relaxing day in my books. My wife was fussing about this leak downstairs, so I went and look at it, it seemed to have stopped leaking as the ceiling was drying out. I called the number for the plumber again but no answer again, I left another message. We carried on with our day, we had a friend over for BBQ and sat back sipping some wine before calling it an evening. We didn’t even mention the plumbing problem to our company because we didn’t feel it was urgent I guess, we should of asked for a referral. It was a very nice evening, we merely took it easy and went to bed as if the world was all is we would have it.
Hee it is Monday morning, I slept in, I guess I was tired. I got up, had a shower, went to the kitchen, had a banana and went downstairs to my office. I have to walk right by the where the leak is so I took a quick peak. I ran for the phone and called my plumber friend again, only this time more frantically, NO ANSWER!!! So I grabbed the phone book and called the first one I saw. I have to say this, the girl on the phone could tell I was a little stressed, I mean it looks like the ceiling is going to crash to the floor because of the weight of the water. She talked to me as if I was calling 911, in a nice calm voice she asked me to describe the situation and then got the plumber on the phone. It turns out he is close by my home and said he would be there in 15 minutes, he arrived in ten minutes.
He walks in, assess the damage, and was able to find the problem I couldn’t find, that’s because it was well hidden and I really didn’t know what I was looking for (other than water) and where I should be looking for it. He knew where to go, and found the problem. It was actually two pipes that were leaking, and the water build up on the ceiling, he said it has been leaking probably for 6 months because the water was turning yellow.
He fixed the problem, now I have some drywalling and painting to do, but the problem has been solved. That’s what we pay people to do right, solve problems. But my point isn’t the leak being fixed, it has more to do with the plumber.
I talk about, you talk about it all the time. We talk about the future of business changing and how it will be done, but how will plumbing be different? How could this plumber fix my problem with his smart phone? How could he fix it remotely? He couldn’t, and I don’t expect that to change in my lifetime.
Some businesses will change very little, someone still has to be the plumber. I’m sure many types of businesses will be able to automate production lines and so on, but how would the plumber take his or business to that automated state? Today, they can’t.
Do you run a business like this? How will your business adopt the future of business? I suspect you will either use smart phones and the Internet on some level, but your work is very hands on.
I would recommend building a network of people, your current and old customers, get them to refer regularly, build a tribe online that is like-minded in the plumbing niche, and share your trade secrets on a blog, teach people how to fix simple plumbing problems. Steal the audience the TV audience by offering better information, even service. You will become the leader of your industry if you stick with it long enough, patience and persistence always prevail.
I’m grateful for traditional industrial age workers like plumbers, but how will that industry change in the new economy? The Future Of Business – Plumbers, how will they survive?
Let’s look ahead to the future where the plumber repair man may be extinct! Imagine this, you are building a house or an office building, it doesn’t matter. You have found a source for pipes or lines that have nanomaterial, so they are self-repairing. As soon as a weakness or the potential for a pin-hole leak to start, the nanotechnology instantly senses it, and repairs it. Or it sends a message to the installer for tracking purposes, that would be a fail safe for followup. The followup would be done remotely, because nanobots are wireless devices, they can be reprogrammed and or data can be downloaded from them.
Nanotechnology could serve in this way, it would revolutionize the plumbing industry, but who will adopt it? Today this type of product and service would be expensive, but in the next decade, it could be reasonably priced and accessible to everyone. Even older homes could be retro-fitted with the newer technology. From Nanosilver Coatings to Nanobots, there are many different types being worked on today, it’s a matter of time before this technology is in the hands of developers. The cost savings over time will out weight the high cost up front. The same arguement can be had with solar panels for your home, but that’s another story for another time.
How does this Nano-Plumbing idea make you feel?
I was interviewed recently by Justin P. Goodrich on his Radio Program “The Way I See It” and I always touch a few nerve endings when I talk about the Future Of Business in public.
For those who didn’t catch the interview, I have it for you below, please give me your thoughts / comments, good or bad. Thanks for all who visit owengreaves.com, without you, there is no success.
Many Blessings, Owen
Just click on the link and become edumacated : )
I recently had a couple of close friends tell me they didn’t get my blog, they felt it was dribble and wasn’t useful to business people. I was kind of taken by surprise, and yet I wasn’t all that shocked either, mostly because people don’t get me at the best of times. I even felt a little sad and I think I felt sorry for them. Once I picked myself up off the floor and got past the sting, they got me to thinking.
When I started blogging, I spent most of my time talking about nanotechnology, shortly there after I started thinking about the bigger picture of how technology is and will impact society 5, 10, 15, 30 years down the road. How will business look in the next 3 – 5 years, helping business and individuals to create ideas to adopt the future of business. Showing you some trends and the paradigm shift that is taking place, after all, the industrial age is dead right.
I tried to explain to my friends what my blog was about, and they said, “OK, fine but it doesn’t give me answers for today”. I said, ” I’m not giving you answers, my goal and job is to make you think for yourself, to think of your own answers”. I merely want people to think for themselves, but it appears my friends want the answer handed to them on a silver platter. Which means, they are not paying attention to the bigger picture, they are only putting out fires rather than looking ahead. Is that you?
If you don’t pay attention to what’s coming, how and why are you in business? Every business is built on the very fact that there is and will be a future, if that’s true, why are you building a business? As I told my friends, my blog is trying to give you a glimpse of what’s to come, and hopefully, it helps get the creative juices flowing so you will be ready. If you are paying attention. If not, I see dead businesses.
There is much to be learned here on this blog, if you are paying attention. Are you starting to get my message yet?
I have to tell you, after a couple of hours sharing what it is my blog & I do, I wondered how difficult it was for you and others to understand what I’ve been sharing for the past number of years. I’m going to make it simple for you.
START PAYING ATTENTION TO THE BIGGER PICTURE!
Lift your head up and look down the road, start asking questions, start educating yourself because no one is going to do it for you. If I seem a little testy, it’s because I care, I want good things for you, but you have to play your role in this game called life & business.
If you were reading my blog and paying attention, you would know that there are another 3 billion people coming online in the next 2 -3 years, that 60% of all commerce will be done online, and that the industrial age is dead, no really it’s dead. You would also know, that there is an ROI in social media, that the world has gone crazy with being social and mobile, what does all this mean to you and your business? I have only mentioned a few things that should concern you, you should be worried about how this activity will impact your business, and for that matter your day-to-day life.
There, I feel better now. I hope you find at least one thing you can take away from this blog that helps, if not, ask me a question and lets talk about it. Afterall, I’m here to help, I want to help you figure out how to address the changes we are going through right now. It’s painful for some of you, it’s painful for me too.
Happy Blogging and pay attention to what’s going on around you, the world is watching, and the world needs you to be ready.
It is expected that by the year 2015, 50% of the worlds population will be over 50 years of age, the world population will reach almost 8 Billion. These numbers indicat more than population growth, they also reveal a great many challenges. I will be 75 in the year 2025, should I live that long, but most likely I will. In 2050 I will be 100 years old, I will have seen more radical exponential change than my Mother & Father.
The burden put upon those generations that have yet to be born is staggering in terms of what they will have to deal with, the medical system, the expected water shortage, the energy crisis, and so on. Nanotechnology will overcome some of these shortcomings but much of what I share has yet to be figured out. Having said that, I would like you to consider a few things about the increasing population and the burden it puts on we the people of the world.
Would you approve of being injected with Nanobots, these nanobots may cure you of diabetes, maybe certain types of Cancer and various other serious illnesses. The Pros & Con’s we don’t really know yet, but for the sake of this writing let’s say the Pro’s are, you get healed…permanently. Maybe one of the Pros might be that you are now able to be tracked through these blood cell sized nanobots. Or, these Nanobots connect you directly to the Internet, maybe they are the new Blue-Tooth Technology and you can be monitored remotely. We will become wireless devices, Ray Kurzweil believes it, we’ll be able to download our mind file too!
One of the Con’s, you can never hide, will will always be found. You could be turned off and be refused medical care, the ability to travel or for that matter buy groceries. You might not be able to drive, or to be real extreme, walk down the street because you are viewed as untrustworthy or guilty of some misdemeanor. I’m only touching one nerve ending right? Nanotechnology might bring these situations into our day-to-day lives, giving them life so to speak. I’m sure the list on both side’s could be long, and the case for each one be just as strong as the next.
Technology is one of the many problems we face in an area that is growing exponentially. The medical system we have in Canada is also not sustainable, in fact, I’m not convinced there is a medical system in the world as of this writing that is. Much needs to change, but it is and will be very slow, and it is mostly painful because we must address the fact that the world is growing older, and quickly. The workforce around the globe is shrinking, families are smaller, only 1.5 children per household, what used to be 3.4 per household. If 50% of the worlds population is over 30 years of age today, in another 5 years or so, the worlds population will be over 50.
The only way to fill the shortfall in the workforce, is through immigration, or do we try to advance Nanotechnology to the point of growing the perfect specimen called a human (android, no not the phone). Technology has it’s strong points, but I’m not convinced technology is serving as much good as we hope it will, it is not a silver bullet to life in any way shape or form. (weird sentence eh?)
I ask myself alot of questions and then try to find answer, the problem is, much of what I share has yet to be done or figured out. Well actually that’s an untruth, I just don’t have access to the real good data, the information that will let me tell you when and how. Well, that’s enough ranting for now, I’ll try to post something useful you can actually apply in your business next time.
Feel free to tell me I’m full of whatever you think I’m full of, better yet, leave your comments here for me to respond to if you have the guts : )
Until next time.