I recently had a couple of close friends tell me they didn’t get my blog, they felt it was dribble and wasn’t useful to business people. I was kind of taken by surprise, and yet I wasn’t all that shocked either, mostly because people don’t get me at the best of times. I even felt a little sad and I think I felt sorry for them. Once I picked myself up off the floor and got past the sting, they got me to thinking.

When I started blogging, I spent most of my time talking about nanotechnology, shortly there after I started thinking about the bigger picture of how technology is and will impact society 5, 10, 15, 30 years down the road. How will business look in the next 3 – 5 years, helping business and individuals to create ideas to adopt the future of business. Showing you some trends and the paradigm shift that is taking place, after all, the industrial age is dead right.

I tried to explain to my friends what my blog was about, and they said, “OK, fine but it doesn’t give me answers for today”.  I said, ” I’m not giving you answers, my goal and job is to make you think for yourself, to think of your own answers”. I merely want people to think for themselves, but it appears my friends want the answer handed to them on a silver platter. Which means, they are not paying attention to the bigger picture, they are only putting out fires rather than looking ahead. Is that you?

If you don’t pay attention to what’s coming, how and why are you in business? Every business is built on the very fact that there is and will be a future, if that’s true, why are you building a business? As I told my friends, my blog is trying to give you a glimpse of what’s to come, and hopefully, it helps get the creative juices flowing so you will be ready. If you are paying attention. If not, I see dead businesses.

There is much to be learned here on this blog, if you are paying attention. Are you starting to get my message yet?

I have to tell you, after a couple of hours sharing what it is my blog & I do, I wondered how difficult it was for you and others to understand what I’ve been sharing for the past number of years. I’m going to make it simple for you.


Lift your head up and look down the road, start asking questions, start educating yourself because no one is going to do it for you. If I seem a little testy, it’s because I care, I want good things for you, but you have to play your role in this game called life & business.

If you were reading my blog and paying attention, you would know that there are another 3 billion people coming online in the next 2 -3 years, that 60% of all commerce will be done online, and that the industrial age is dead, no really it’s dead. You would also know, that there is an ROI in social media, that the world has gone crazy with being social and mobile, what does all this mean to you and your business? I have only mentioned a few things that should concern you, you should be worried about how this activity will impact your business, and for that matter your day-to-day life.

There, I feel better now. I hope you find at least one thing you can take away from this blog that helps, if not, ask me a question and lets talk about it. Afterall, I’m here to help, I want to help you figure out how to address the changes we are going through right now. It’s painful for some of you, it’s painful for me too.

Happy Blogging and pay attention to what’s going on around you, the world is watching, and the world needs you to be ready.

About Owen Greaves

I'm a Futurist, I write, speak, and teach the open & free business model, the future of business. Create. Differentiate. Deliver.  


  1. divacoachdabney on February 8, 2011 at 7:23 AM

    Thanks for the great post Owen. You are right, we must lift our heads up and look at the bigger picture…not just in biz but in life as well. Keep brining it my friend!

    • owegre on February 8, 2011 at 7:29 AM

      Yep, far too many people are trying to keep the Industrial Age alive, it’s dead and people don’t even know it because they aren’t paying attention.

      Thanks for your kind and uplfiting words.


  2. nebulasoup on February 8, 2011 at 6:44 PM

    Excellent, well said Owen. I completely agree. When we look to the bigger picture in life, we may not always see the clearness of it all – but we are able to see that it is there and be able to recognize it’s importance.
    Also, I completely get this blog too. Great stuff!

  3. JonHearty on February 9, 2011 at 2:06 PM

    “I’m not giving you answers, my goal and job is to make you think for yourself, to think of your own answers”

    Yes, yes, yes! Such a great point. I think it sheds light on an issue that can be seen throughout a lot of society, not just in terms of business. I am glad I stumbled across this post – thanks to livefyre – because it encouraged me to not get caught up in the today of my businesses, but in the tomorrow.

    I also am glad I read this:

    “there are another 3 billion people coming online in the next 2 -3 years”

    This number is absolutely staggering and a GREAT reason to keep pushing forward, working hard, and planning for the future. I look forward to reading through your posts!

    • owegre on February 9, 2011 at 3:48 PM


      Thanks for your comments. Glad you enjoyed the post, the world has yet to arrive so get ready!


  4. MikeJMaynard on March 2, 2011 at 4:37 AM

    I think the big picture means looking at things from the viewpoint of others. A student in China didn’t know what a maid was, I searched for a picture and showed her the uniform and it was ratehr short. She told me such a picture would be impolite (rude) in China. Is that innocence such a bad thing; not to me. I support some cencorship; this is why we have child controls on computers but the Chinese government protects all it’s citizens from hard core porn and unnaturally weird stuff. I agree with feedom btu there must be some controls and some regulation. The freedom to do what they wanted was what led to the downfall of many banks around the world. If we don’t agree with others we can at least look at the big picture and consider their viewpoint carefully.

    • owegre on March 2, 2011 at 8:44 AM

      Hi Mike,

      What you are discribing is not really about the bigger picture from my seat, you are still flying much lower than I am discribing on my blog. When a Futurist talks about the bigger picture, they are not worried about whats appropriate and whats not, that is for other people not flying as high as the futurist or the person I discribe. There will always be cultural differences, but from a business perspective, and the way business really is, culture is not a big player. Do you think Nanotechnology cares about culture, do you think technology as a whole industry cares about culture, technology is a culture by itself.

      People with vision don’t tend to care about the details, and probably feel the same way about culture when a great idea pops into ones head. I can tell you, in the futurist circle, we are not concerned with culture, language, or what might be seen as rude. Our job is to report what we see, not how we can fix it before it will be allowed to happen.

      Having said that, your point is well taken, and it should be considered upon competing your deliverable, but that should not be your primary concern in the early stages. Just my 2 cents from the cheap seats.

      Thanks for commenting.