How will you get Attention over the next 3 – 5 years
Guest Post by Ronda Payne – Social Media & Sanity
Ronda Payne
Social Media & Sanity
I’m a writer. Let me rephrase that: I’m a writer and an extrovert. See the problem? I’m an extrovert, passionate about my introverted occupation. So, I built a network through social media to keep me sane.
Not long before taking the freelancing plunge, I created a profile on FaceBook. Friends said it was great to stay in touch, but I mostly used it for games. I’d heard of Twitter but, I couldn’t understand the point. Who cared that I’d just had sushi for lunch?
Within a few months of going out on my own, I began feeling isolated. I missed the ability to shout out my office door and get a reply more significant than the dog poking her head in.
I embraced Twitter. I started ‘following’ local ‘Tweeps’ and other writers. I began to see the point. It was a shout out the office door, a connection with others who were shouting out their office doors. I dropped the games on FaceBook and began status updates and interacting with my ‘friends’.
FaceBook is primarily personal, but sometimes I share with work contacts – it’s relaxed and less tactical. Twitter is more work-related, but I do occasionally mention that I’m going out for sushi for lunch!
Sure, I fell into the ‘time-suck’ trap, then, I got a grip – I check FaceBook in the morning when I start my day, or I’ll pop in if someone sends a note. Twitter, I limit to browsing recent tweets and ‘tweeting back’. I do this only when I take a break to avoid constantly checking in. I don’t scan through pages of tweets – because, like the office door, it’s a moment. It’s okay to miss what someone has shouted out.
Social media has become a manageable, necessary part of my business life and, although I’m on other sites, Twitter and FaceBook are my mainstays. There are people there I look forward to seeing and if I’m facing a challenge, or want to share, I shout out my office door to them.
Sometimes I get an answer, sometimes I don’t. The point is that I can seek out advice from the network I’ve built and know that there are people on Twitter and FaceBook who respond when they can.
While social media is a business tool that allows me to connect with others and discuss work issues, for this extrovert, being able to shout out my office door is a tool to staying sane.
Ronda Payne
The Future of I.T. Strategic Planning
We will have to unlearn much of what we understand about I.T. Strategic Planning, the landscape is a never ending body of movement, change and definition, static rules are no longer useful. Much of what we know is in the control model, we build closed systems to protect data and deflect those who wish see it. In the future much of this data will not be behind walls, much of it will be readily available for consumption. Data that is not for consumption by the world will still need to be kept safe, but for the most part, it will be available.
Depending on how your organization is structured, bricks & mortar, I.T. Teams already in place, you will still have to adopt to the new Open & Free Business Model and wireless connectivity. Content normally consumned will conitinue, some content that was not available will find it’s way out into the open.
If you ask CIO’s today what the landscape will look like in the 5 – 10 years they probably can’t tell you. Why? If the exponential growth of technology is to continue we will have to learn or find a way to think exponentially, not continue in our linear fashion. Information Technology is going 2,4,8,16 and 30 steps later you are at a billion. The growth rate is impossible to keep up, let alone predict what we will or won’t be able to do in the next 10,20,30, to 50 years. Many of us might not be here to witness the true Matrix like living, but Virtual Reality will seem more real than the reality you live today. How do we plan for Virtual Reality?
I.T. Strategic Planning in the future will have to embrace more open business models and develop for everything mobile, infact, you should be doing that today! Simple things like the need for tech support will be gone, you won’t need to budget for personal, you will only need to budget for nanotechnology that will seemlessly fix problems, because we will all be connected. Remote access won’t exsist as we know it, it will just happen, and authentication won’t be necassary because clearance will be built in. The current framework won’t work for your organization 5 years from now. CIO’s will have to view everything with bionic contact lenses, where everything technology is about being mobile, embedded into eye care, and handheld devices. In the far future we will all become wireless devices and be seemlessly connected to the data we need.
The I.T. Strategic Planning steps I have made available here on my Blog, work for todays business models, but in the next 3 – 5 years they will fail because the plans won’t scale. There are 1.7 Billion on the Internet today, over the next 5 years that number will grow to 5 Billion, has your current I.T. Strategic Plan factored in this large growth already? What does that kind of growth mean to your organization, and how does it impact your I.T. Strategic Planning?
You may understand what your organization needs today, but are you looking out far enough, do you have enough information to show executives what is coming, I’m not convinced most CIO’s are looking. The future of I.T. Strategic Planning will no longer start will the 1st building block, we are way past that now, we will be building ontop of what we have already.
Remember, you don’t know what you don’t know, we can’t see the details of what’s coming but we know something far bigger is coming, and it’s not a small home network. I spend a great deal of time looking at the future and I work backwards to present day, that’s where helping you figure things out gets interesting. Creative ideas on how to adapt new technologies, how to use them and how they will improve revenues is where you should invest your time.
I.T. Strategic Planning is morphing, changing shape, are you fighting it or going with it? I would love to hear your thoughts on the future of I.T. Strategic Planning.
Control Is Dead!
The old business model of a closed / control is failing us here online, we truly believe that if we are in control, put things behind walls, force people to pay first, we will create new money and all will be well. Not true. The new open & free model is somewhat the opposite of that model, your product & services are out in the open for people to try and use, then they will buy. Recently, media futurist Gerd Leonhard put his products out there for you to freely download and use, and announcing the payment model for his new iPhone & Android mobile apps: pay what you think it’s worth. Would you do this, you will in the future.
I can tell you first hand that most business owners are scared to death of this model, but what they don’t realize is, they will create more new money with this open & free business model than they believe they will. Now I am not saying there isn’t a need for controlled models, I am however saying, here online it can’t be maintained and have it survive. Gerd Leonhard stated in a presentation he made March 2nd, 2009, “Rights-holders / Content-Owners have the choice: Control + Declining Revenues or ‘Open’ and New Revenues “.
This is only one example of someone embracing the new open & free business model, he is trusting his marketplace, his following and current strategic business alignments to provide revenues. Social Currency (trust) is the key here, your brand must be trusted for this open & free business model to succeed. It’s not that simple, you must be open, transparent, and have integrity at all times. This sounds great but is a lot of work, maintaining this kind of model can’t be done with the current closed business model. The current model relies on control, fear and you not pushing back. We are moving to this model, it’s going to happen, why? You won’t tolerate the old control model, you want access first, you want to try before you buy, you will dictate how business is done. Eventually.
If you write a book or make a product and try to position yourself under the old model, you have to jump through all the control mechanism hoops. In the open & free business model you just make it available, you may not make money from the book immediately in terms of sales. You will however realize revenues by monetizing around the book, consulting, coaching, teaching and or maybe even get hired because of your insights and know how. Your book must be good of course, you must bring quality in order to get the attention you need to realize the levels of revenue you desire. Attention is another form of currency.
Chris Brogan is all about making business human again, he also knows you will help him drive that process. You may not know it, but you want business to be human, not a system making you a number. You want to feel human, be viewed as human, and most of all, you want to feel important. Chris knows we are all after the same thing really, he is helping you see it, we want to make a difference, and make the world a better place, we all want to feel important. The problem has never been the desire, it was the how do we do it. Social Media has opened the door for you to exercise what you didn’t know how to do, you now have a way to express yourself and make it happen. You will and are shaping the future of business, the open & free model even if you can’t see the bigger picture right now.
Eventually you will make it happen, Control Is Dead!
What Will Blogs Look Like In 5 Years?
I can’t help but wonder what blogging will look like in 5 years, blogs for the most part are static and becoming integrated with Social Media Tools. There’s only 1.7 Billion people on the net and over 235 Million Blogs out there. Projections clearly reflect that over the next 3 – 5 years 5 Billion people will be on the Internet. Will Blogging be the primary platform? I don’t think so, everything is going more and more mobile, on the go.
Will there be a place for blogs? Will there be a need to for content to be new and fresh multiple times a day? The money won’t be the content, it will be in the filtering and curation of content produced. More products or systems will be invented to manage all this data, data will be connected to data, there will be a huge need for filtering.
There is much to do, and it will be interesting to see how things scale as the rise in Internet users climbs to 5 Billion. How will it impact your business? How will it impact your blog? How will we rise above the noise we can’t rise above now? The answers are forth coming, but we haven’t figured them out yet. We better hurry, time is running short. Will this blog even show up on the radar screen, it barely does now! So many questions and so many unanswered. We spend hours a day working on our blogs thinking it will look and feel the same years down the road. But I can help but wonder, what will blogs look like in 5 years?